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List of Girls' Generation endorsements

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This is a list of Girls' Generation endorsements. Girls' Generation is a South Korean girl group produced by Lee Soo-man of S.M. Entertainment. They are known as So Nyeo Shi Dae (소녀시대) or SNSD in South Korea and Shoujo Jidai (少女時代) or SJJD in Japan. Since their debut in 2007, they have been endorsing numerous products in different countries.

Girls' Generation and each individual member have endorsed a number of brands of food, jewelry, cosmetic products, department stores, clothing brands, accessories, electronics, online games, cars and more.

In 2009 the group became the most sought after advertisers in South Korea according to a survey conducted by Brand Consulting Research Institute[1] and according to a survey conducted in December 2010, 409 out of 741 marketing employees chose Girls' Generation as the model with the most influence on consumers.[2]

By 2012, the group itself topped the list of South Korean celebrities with the most CFs with a total of 21 endorsements. Individually, members Jessica and Yoona tied for second place with 13, Tiffany with 12, while Yuri, Sooyoung and Seohyun ranked fourth with 11.[3]

2003[edit]

Endorsement Country Members Other notes
Samsung Anycall "Song Battle" Japan Sooyoung
Chubbygang Clothing Model

2004[edit]

Endorsement Country Members Other notes
Elite Uniform Model S.Korea Yoona Until 2008
Smart Uniform Model Seohyun
Skoolooks Uniform Model Sooyoung

2006[edit]

Endorsement Country Members Other notes
Teun Teun English "Follow Me" S.Korea Yoona
Sanyo Eneloop Rechargeable Battery
Orion Chocopie Yuri
Dongil Highvill Lake City
Hot Choco Mite

2007[edit]

Endorsement Country Members Other notes
LG iple S.Korea All
Elite Tuning Style Uniform[4] S.Korea All Until 2008
Sunkist Lemonade Yoona
Solar-C Vitamin
Gamevil Skipping Stone 3 Taeyeon

2008[edit]

Endorsement Country Members Other notes
Goobne Chicken[5][6] S.Korea All Until 2011
Sunkist Sweetieade
Elite Tuning Style Uniform Yoona
Ellesse[7] All
Viliv PMP X5
Samsung Anycall "Haptic"[8] Jessica, Tiffany, Yoona
Nexon Mabinogi Tiffany
Nexon Maple Story All
Nexon Bubble Fighter[9]
Clean & Clear Yoona Until 2010
A-Solution Taeyeon, Tiffany Until 2010
SK Telecom 1682 Collect Call Tiffany
YeJiMin Yoona Until 2009

2009[edit]

Endorsement Country Members Other notes
Miero Beauty N S.Korea All
Banana Milk Taeyeon, Sunny, Yuri, Sooyoung, Seohyun
Post Granola Cereal Sunny, Sooyoung, Seohyun
Samyang Ramyun[10] All Until 2010
SPAO Winter[11]
Viliv P-Book S5
Viliv Hand Top S7
LG Cyon Chocolate
Nexton Dungeon & Fighter
Innisfree Yoona Until 2014
Phone Widge T-store All
Shinhan Card
Incheon City
Incheon Global Fair Festival
Seoul Public Service

2010[edit]

Endorsement Country Members Other notes
Domino's Pizza[12] S.Korea All Until 2011
SPAO Until 2012
SPAO World Cup Version
LG Cyon MAXX
LG Cyon COOKY
iPopcorn
Nintendo DSi[13]
Samsung China
Biotherm UV SUPRA D-TOX S.Korea Yuri
Biotherm Aquasource 1,2,3[14] Yuri, Tiffany, Sooyoung
Clean & Clear[15] Seohyun
Biotherm Aquasource All
Everland Caribbean Bay[16]
S-Oil Yoona[17]
Daum screensaver[18] All Until 2011
Samsung PAVV LED TV

2011[edit]

Endorsement Country Members Other notes
Intel[19] Asia All
Christian Dior S.Korea Jessica, Tiffany, Sunny, Yuri, Sooyoung, Hyoyeon
E-ma Nodoame[20] Japan All Until 2012
Vita500[21] S.Korea
Woongjin Coway[22]
Lipton Japan
7-Eleven Fair[23]
Eider S.Korea Yoona Until 2013
J-Estina[24] All Until 2012
The Face Shop[25] Seohyun Until 2013
Freestyle Sports All

2012[edit]

Endorsement Country Members Other notes
LG Cinema 3D TV S.Korea All Until 2013
Lotte Department Store[26] Until 2015
Coming Step Jessica
Mamonde[27] Yuri Until 2014
Ace Bed All Until 2013
Korea Yakult
Corso GIRL[28] Until 2014
Amore Pacific Yuri
Ciba Vision FreshLook Illuminate Yoona Until 2013
Casio Baby G & Sheen Asia All Until 2014
12Plus Thailand Tiffany
Korea Post S.Korea All
Llang[29] Sooyoung Until 2014
Chanel[30] Tiffany, Jessica
Bean Pole[31] Tiffany
Hyundai PYL Hyoyeon, Jessica
Levi's Tiffany
Banila Co.[32] Jessica Until 2014
G-Star Raw[33] Japan All
Cartier S.Korea Jessica
Naver Line All

2013[edit]

Endorsement Country Members Other notes
Stonehenge[34] S.Korea Jessica
Double M Sooyoung Until 2014
Tommy Hilfiger Denim[35] Sooyoung, Seohyun
Hair Couture[36] Asia, U.S. All Until 2014
Freestyle 2: Street Basketball S. Korea
SK Telecom LTE Yoona, Seohyun Until 2014
True Move H Thailand All Until 2014
Topshop Hong Kong Hyoyeon
SOUP S. Korea Jessica Until 2014
QUA Tiffany
IPKN Until 2014
Burberry Heritage Trench Sooyoung
B-Ing Collagen Thailand Taeyeon Until 2014
Nature Republic[37] Asia Until 2014
Samantha Thavasa Japan All
Magu Magu S. Korea
Pierre Balmain Jessica
Blade & Soul China All Until 2014
Alcon[38] Taiwan Yoona Until 2014

2014[edit]

Endorsement Country Members Other notes
Jill Stuart Accessory[39] S. Korea Tiffany
Mixxo[40] Tiffany, Taeyeon, Seohyun
Cartier Jewelry Yoona
Lotte Department Store China, S. Korea All
Allo & Lugh S.Korea Sunny
Amore Pacific Yoona
Innisfree Asia Until 2015
Li-Ning China Jessica
Lapalette S. Korea

Goodwill Ambassador[edit]

Year Title Campaign Organiser Members Notes
2011–2012 Visit Korea Year Visit Korea Year Committee All [41]
2012 Gangnam’s Ambassadors Ministry of Tourism All [42]
Goodwill Ambassador UN 2012 Yeosu Expo Seohyun [43]
Korea’s Retinitis Pigmentosa Society Blindness Foundation All [44]
Goodwill Ambassador of Paralympics London Paralympics Jessica [45]
Global Hope Ministry of Foreign Affairs and Trade Tiffany [46]
2012–2014 Ambassador of Jung-gu, Seoul Ministry of Tourism Yoona [47]
2013-2014 Ambassador for Santa Campaign UNICEF Sooyoung [48]
2014 Ambassadors for Chung-Ang University University Yuri, Sooyoung [49]
Ambassadors for Dongguk University University Yoona, Seohyun [50]
Ambassador for UNIHERO Campaign UNICEF Yoona [51]

See also[edit]

References[edit]

  1. (in Korean)CF 퀸으로 등극한 소녀시대, 광고계도 접수 ('CF Queens SNSD takes over the Advertisement World')
  2. (in Korean)소녀시대, 가요계-광고계 동시 석권 (Girls Generation Takes Over Music Scene, and Now CF Scene)
  3. "Suzy surpasses Girls' Generation to become the #1 CF Queen". allkpop. February 7, 2013. Retrieved December 17, 2014.
  4. (in Korean) 소녀시대-2PM, 엘리트학생복 광고 촬영 ('SNSD – 2PM At Elite Uniform Photo-Shoot')
  5. (in Korean) 히트상품특집 맛있는 생각 '굽네치킨']
  6. (in Korean) 소녀시대, '내 손을 전화기로 이끄는 유혹의 치킨모델' 1위! (SNSD, 1st Place for 'Tempting Chicken Model Guiding my Hand to the Telephone'!)
  7. "소녀시대 이태리 스포츠 브랜드 엘레쎄 모델 발탁". Newsen. April 28, 2008. Retrieved December 17, 2014.
  8. (in Korean) '당신의 감성과 교감하는 HAPTIC People :: 햅틱폰, 햅틱문화로 진화하나?'
  9. (in Korean) ‘소녀시대' 12월부터 버블파이터 모델로 뛴다
  10. (in Korean) 소녀시대, 삼양라면 CF모델 발탁! “우린 삼양라면 친구” (' SNSD Chosen as CF Models of SamYang Ramyun! "We are SamYang Ramyun Friends"')
  11. (in Korean) 소녀시대, 슈퍼주니어 '스파오' 매장 오픈 컷팅식 참여 ('Girls' Generation and Super Junior, Opening Of SPAO Store')
  12. (in Korean)도미노피자, 새 CF 모델로 '소녀시대' 선정 ('SNSD Selected as New CF Model for Domino Pizza')
  13. (in Korean)소녀시대 ‘닌텐도 DS Crimson/Black' 모델 발탁! ('SNSD Chosen as Models for Nintendo DSi!')
  14. "SNSD's Yuri, Sooyoung and Tiffany for Biotherm". March 24, 2012. Retrieved December 24, 2012.
  15. (in Korean) '소녀시대 서현-f(x) 크리스탈, 화장품 전속모델 동반발탁'
  16. (in Korean) 소녀시대-2PM ‘캐비’ M/V서 섹시한 라이프 가드로 변신, newscj.com, May 7, 2010
  17. (in Korean) 마케팅으로 세상을 바꾼다 S-OIL]
  18. (in Korean) 소녀시대, 스크린세이버로 인기몰이 (Sonyeo Sidae Screen Savers Increase In Popularity)
  19. (in Korean)인텔, 아시아 광고 모델 `소녀시대` 발탁 (SNSD selected to be advertisement models for Intel Asia)
  20. "少女時代 新CM発表会で「慣れてきて今は楽しめる様に」" (in 日本語). hot express. February 22, 2011. Retrieved December 17, 2014.
  21. 이동현. 소녀시대 비타500' 마시자... 해외서도 후끈. Nate News (in Korean). Nate.CS1 maint: Unrecognized language (link)
  22. "웅진코웨이, 고객을 위한 '소녀시대 콘서트' 개최". Dailian (in Korean). November 20, 2011. Retrieved December 17, 2014.CS1 maint: Unrecognized language (link)
  23. "7-Eleven Japan Product Homepage" (in 日本語). 7-Eleven Japan. Retrieved December 17, 2014.
  24. (in Korean) 제이에스티나, 소녀시대 백팩 출시, http://news.nate.com/, October 7, 2011
  25. "Wave rolls into cosmetics market". Korea JoongAng Daily. March 20, 2012. Retrieved December 17, 2014.
  26. "Lotte Department Store gets 'younger'". Korea JoongAng Daily. May 17, 2012. Retrieved December 17, 2014.
  27. (in Korean) 소녀시대 유리, 마몽드 새얼굴로 발탁, asiae.co.kr, March 30, 2012
  28. "Girls` Generation Attends a launch event for their `GiRL de Provence` perfume". M Wave. June 11, 2012. Retrieved December 12, 2014.
  29. (in Korean) 소녀시대 수영, 코스메틱 브랜드 '랑'의 첫 번째 뮤즈 선정, wstarnews.hankyung.com
  30. "Girls' Generation's Jessica and Tiffany model Chanel for 'Vogue Girl'". allkpop. May 20, 2012.
  31. "Girls' Generation's Tiffany at Bean Pole Fan Signing Event". Soompi. September 17, 2012. Retrieved December 17, 2014.
  32. Girls’ Generation’s Jessica models for cosmetics brand ‘banila co.’
  33. "G-STAR RAW Japan unveils BTS footage from Girls' Generation's photoshoot". Allkpop. November 10, 2012. Retrieved December 17, 2014.
  34. Ho, Stewart (7 January 2013). "SNSD's Jessica-f(x)'s Krystal Siblings Model for Stonehenge". enewsWorld. CJ E&M. Retrieved 12 January 2013.
  35. Lee Min-ji (February 20, 2013). "소녀시대 수영vs서현 같은 스타일 다른 느낌[포토엔]". Newsen (in Korean). Retrieved December 17, 2014.CS1 maint: Unrecognized language (link)
  36. "Girls' Generation pair up with Hair Couture for hair fashion". allkpop. March 28, 2013. Retrieved December 17, 2014.
  37. "Taeyeon and EXO score a 2-year endorsement deal with cosmetics brand 'Nature Republic'". Allkpop. August 28, 2013. Retrieved December 17, 2014.
  38. "YoonA continues as endorsement model for 'Alcon' for second consecutive year". Allkpop. December 5, 2013. Retrieved December 12, 2014.
  39. "티파니, 질스튜어트 액세서리 뮤즈로". Heraldcorp (in Korean). February 23, 2014. Retrieved December 17, 2014.CS1 maint: Unrecognized language (link)
  40. "Taeyeon, Tiffany, and Seohyun are the new models for 'MIXXO'". Allkpop. March 6, 2014. Retrieved December 17, 2014.
  41. SNSD feels honored to be appointed as ambassadors for ‘Visit Korea Year’
  42. Girls’ Generation appointed as ambassador of Gangnam
  43. Seohyun Appointed as Goodwill Ambassador for the UN 2012 Yeosu Expo
  44. Girls’ Generation appointed as ambassadors of Korea’s Retinitis Pigmentosa Society
  45. SNSD's Jessica and f(x)'s Krystal at the Inaugural Ceremony of the 2012 Paralympics
  46. Issue SNSD′s Tiffany Appointed Honorary Ambassador for Global Hope
  47. SNSD Yoona appoined as honorary ambassador
  48. Siwon and Sooyoung become ambassadors for 'UNICEF's santa campaign
  49. SNSD's Yuri and SooYoung are the new ambassadors of Chung-Ang University!
  50. Girls' Generation's YoonA, Seohyun, and A Pink's Na-Eun appointed as ambassadors for Dongguk University
  51. Yoona Appointed as Ambassador for UNICEF’s ‘UNIHERO’ Campaign

External links[edit]


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