Live Longer
Live Longer is a United Kingdom-based company that develops and markets dietary supplements primarily targeting longevity, vitality, and general wellness.[1]. The company's product range[2] includes nicotinamide mononucleotide (NMN) supplements, nicotinamide riboside (NR), resveratrol, spermidine, apigenin, liposomal NAD⁺, and other supplements.
History
Live Longer was founded by four individuals with shared interests in health, fitness, and longevity. According to the company, the idea for the brand emerged in 2021 following exposure to academic research on ageing and metabolism, including work by Harvard geneticist David Sinclair, whose research on NAD⁺ metabolism and ageing gained wider public attention through media such as the Feel Better, Live More podcast hosted by doctor and television presenter Rangan Chatterjee[3].
The founders state that their early interest centred on dietary supplements such as nicotinamide mononucleotide (NMN) and resveratrol, and that difficulties in sourcing products meeting their expectations for quality and formulation highlighted a perceived lack of standardisation within the emerging longevity supplement market.[4]
Live Longer was incorporated in 2023, following a period of research and product testing[5] that the company states lasted more than two years. The brand officially launched in 2025 with an initial range of eight dietary supplements[6] focused on compounds commonly associated with cellular energy and metabolic pathways.
The company was incorporated in March 2023 under the name Live Longer Supplements Ltd, with its registered office in Leeds, West Yorkshire[7]
Business Model
Live Longer operates primarily through online sales, offering worldwide shipping from its UK base. According to its website, the company provides free shipping on all UK orders[8] and a return policy within 30 days of purchase[9]. Customer support is available through direct contact channels listed on the site. Live Longer's product range is also available on Amazon's UK marketplace[10].
Marketing and Positioning
Live Longer positions itself within the longevity and wellness supplement market, with branding that emphasises simplicity, consistency, and scientific association. The company's visual identity primarily uses a monochrome black colour palette, with product packaging featuring minimalist typography and stylised representations of chemical compound structures corresponding to each supplement's primary ingredient.
According to the company, the branding draws on scientific and laboratory aesthetics, aligning with the company's focus on research-informed formulations.
Live Longer markets its products primarily through its website and digital channels such as Instagram, with messaging centred on longevity, vitality, and general wellness rather than specific medical outcomes[11].
As of 2026, Live Longer has a presence on consumer review platforms, including Trustpilot, where customers can share feedback on its products and services[12].
Products
Live Longer's product range includes supplements based on compounds that have been studied in basic research and clinical settings for their biochemical roles in cellular metabolism.
Nicotinamide mononucleotide (NMN) is a naturally occurring nucleotide that functions as a precursor to nicotinamide adenine dinucleotide (NAD⁺), a coenzyme involved in cellular metabolism and energy production. NAD⁺ plays a central role in redox reactions and metabolic pathways in all cells. Research indicates that orally ingested NMN and related precursors can contribute to NAD+ synthesis through metabolic pathways in mammal systems[13].
Nicotinamide riboside (NR) is another NAD⁺ precursor that has been characterised in scientific literature as capable of increasing intracellular NAD⁺ levels through specific metabolic pathways. Experimental studies in cellular and animal models suggest that NR can influence mitochondrial function and metabolic processes via NAD⁺-dependent mechanisms[14].
Resveratrol is a naturally occurring polyphenolic antioxidant compound found in sources such as grapes and berries, which has been the subject of research in relation to cellular oxidative processes and metabolic signalling pathways.
Spermidine is a naturally occurring polyamine present in a variety of foods such as wheat germ, soy, and aged cheese. Scientific studies have examined spermidine for its role in cellular autophagy, a process by which cells recycle components to maintain function[15]. Spermidine has been studied in laboratory and animal models for its potential involvement in cellular maintenance and metabolic regulation[16].
Berberine is an alkaloid compound found in plants such as Berberis species. It has been researched for its effects on glucose metabolism, lipid regulation, and certain signalling pathways in cellular and animal studies. Systematic reviews indicate that berberine may influence metabolic processes, although evidence in humans is limited and variable[17].
References
- ↑ "Elevate your every day - with Live Longer". Live Longer. Retrieved 2026-01-28.
- ↑ "Supplements". Live Longer. Retrieved 2026-01-28.
- ↑ "Why We Age and Why We Don't Have To, with Professor David Sinclair". Feel Better, Live More Podcast. Retrieved 2026-01-28.
- ↑ "The Live Longer Journey: Turning Research into Trusted Supplements". Live Longer. Retrieved 2026-01-28.
- ↑ "Discover The Science". Live Longer. Retrieved 2026-01-28.
- ↑ "Supplements". Live Longer. Retrieved 2026-01-28.
- ↑ "LIVE LONGER SUPPLEMENTS LTD overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2026-01-28.
- ↑ "Shipping policy". Live Longer. Retrieved 2026-01-28.
- ↑ "Refund policy". Live Longer. Retrieved 2026-01-28.
- ↑ "Live Longer - Amazon UK". Amazon. Retrieved 2026-01-28.
- ↑ "About". Live Longer. Retrieved 2026-01-28.
- ↑ "Live Longer is rated "Great" with 4 / 5 on Trustpilot". Trustpilot. 2025-11-28. Retrieved 2026-01-28.
- ↑ Yaku, Keisuke; Palikhe, Sailesh; Iqbal, Tooba; Hayat, Faisal; Watanabe, Yoshiyuki; Fujisaka, Shiho; Izumi, Hironori; Yoshida, Tomoyuki; Karim, Mariam; Uchida, Hitoshi; Nawaz, Allah; Tobe, Kazuyuki; Mori, Hisashi; Migaud, Marie E.; Nakagawa, Takashi (2025-03-21). "Nicotinamide riboside and nicotinamide mononucleotide facilitate NAD+ synthesis via enterohepatic circulation". Science Advances. 11 (12): eadr1538. Bibcode:2025SciA...11R1538Y. doi:10.1126/sciadv.adr1538. ISSN 2375-2548. PMC 11927621 Check
|pmc=value (help). PMID 40117359 Check|pmid=value (help). - ↑ Sharma, Chiranjeev (2022). "Emerging Role of Nicotinamide Riboside in Health and Diseases". Nutrients. 14 (19): 3889. doi:10.3390/nu14193889. PMC 9571518 Check
|pmc=value (help). PMID 36235542 Check|pmid=value (help). - ↑ "Autophagy Explained: Why Spermidine Matters After 40". Live Longer. Retrieved 2026-01-28.
- ↑ Eisenberg, Tobias; Knauer, Heide; Schauer, Alexandra; Büttner, Sabrina; Ruckenstuhl, Christoph; Carmona-Gutierrez, Didac; Ring, Julia; Schroeder, Sabrina; Magnes, Christoph; Antonacci, Lucia; Fussi, Heike; Deszcz, Luiza; Hartl, Regina; Schraml, Elisabeth; Criollo, Alfredo (2009). "Induction of autophagy by spermidine promotes longevity". Nature Cell Biology. 11 (11): 1305–1314. Bibcode:2009NaCB...11.1305E. doi:10.1038/ncb1975. ISSN 1476-4679. PMID 19801973.
- ↑ Liu, Dangzhen; Zhao, Haiyan; Zhang, Yiwen; Hu, Jingqing; Xu, Hong (2025). "Efficacy and safety of berberine on the components of metabolic syndrome: a systematic review and meta-analysis of randomized placebo-controlled trials". Frontiers in Pharmacology. 16. doi:10.3389/fphar.2025.1572197. ISSN 1663-9812. PMC 12307485 Check
|pmc=value (help). PMID 40740996 Check|pmid=value (help). Unknown parameter|article-number=ignored (help)
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