Loknow

Know Company Inc. is a Canadian advertising technology and data company which focuses on serving targeted ad campaigns to their clients’ target audience at the ideal time. With over five offices across Canada, LoKnow serves clients – both in North America and internationally – by amplifying their message through ads to this audience. The company has been rapidly expanding across Canada, moving more prominently into markets further east across the country.

History

Origins

Originally founded in June 2016, and rebranded in 2019, LoKnow focuses on using a mix of location-based data and advertising technology to serve and deploy targeted ad campaigns for their clients. Formerly known as Carto Media, LoKnow [1] specializes in serving targeted digital advertising campaigns at a specified time and place to their clients' target audiences. With their integration of proprietary technology and advertising channels, they create tailored campaigns, managing the full ecosystem of each digital campaign executed. With the rebrand to LoKnow, the company expanded beyond Alberta, and redirected emphasis towards developing and engineering more proprietary tech.

Locations

LoKnow was originally founded in Edmonton, Alberta, and has since expanded to over five locations across Canada. Offices are currently operating in Calgary, Vancouver, Saskatoon, Winnipeg, Victoria, Toronto, and most recently Montreal, in addition to Edmonton with over 120 employees total.

Culture

Employees are owners. Benefits – Work from anywhere and Unlimited Vacation policies as mentioned in Narcity.

Tech Companies

Knower Tech

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RainBarrel

Harvest collects devices within a geofenced area allowing brands to create custom digital advertising audiences and learn more about their target customers. The Harvest technology uses deep data to find how target customers live, work and shop, by drawing a geofence to gather the device IDs of those who enter it. Harvest serves relevant display and video ads to custom audiences. Any data used in tandem with Harvest is always anonymized, using only consented data and storing no personally identifiable information (PII). In Partnership with SafeGraph and with The Trade Desk to offer their UID 2.0.

AdRetriever

Retriever is an automated system for generating individual, up-to-date online ads for the e-commerce industry. Retriever maintains up-to-date ads by crawling e-commerce websites and continually detecting changes in inventory. This technology automatically gathers, updates and generates online ads to reflect a website’s current products and services. The platform can integrate with ad serving platforms to keep ads relevant while moving them quickly to the market.

By connecting directly to common e-commerce software or crawling, Retriever ads displayed are always up to date. When a product goes on sale, the prices reflected in the ads are also updated. The ads Retriever produces are exported and can be used on major demand-side platforms (DSP). Retriever can also integrate with catalog based platforms like Facebook, while offering a selection of templates according to ad creative and brand identity.

RoverWords

Rover automates the creation and maintenance of search campaigns, using Machine Learning to generate keywords from a website. By loading and managing search campaigns automatically, Rover scours a site to pinpoint potential keywords, and produces thousands of keywords itself, both long-tail search terms and short. Rover uses machine learning to identify and group keywords into clusters to increase performance; long-tail keywords are less competitive making them inexpensive without sacrificing keywords. If new content is added to a site, Rover will find it and add the new keywords to keep keyword lists up to date.

Operating Companies

LoKnow

LoKnow Inc. (English: /ˈloʊnoʊ/) is a Canadian advertising technology and data company which focuses on serving targeted ad campaigns to their clients’ target audience at the ideal time. With over five offices across Canada, LoKnow serves clients – both in North America and internationally – by amplifying their message through ads to this audience. The company has been rapidly expanding across Canada, moving more prominently into markets further east across the country.

LoKnow is known for their proprietary technologies: Harvest, Retriever and Rover, as well as their digital advertising integration, The KNOWLEDGE System for Digital Advertising.

The KNOWLEDGE System for Digital Advertising (or The KNOWLEDGE System) is a managed service that uses both LoKnow’s proprietary technology and familiar digital platforms to create ad campaigns. The KNOWLEDGE System consists of channels which are the digital medium in which a message is delivered. These channels include Hyper Display, Hyper Video, Hyper TV, Hyper Streaming, Hyper Audio, Hyper Out of Home, Search, Social, Exclusive Premium Inventory, and Alternative. Each channel consists of multiple platforms which are used to manage and deliver the digital ads.

Dandelion Inc

Investing Companies

IKPN

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Know Labs

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Future Companies & Products

References

External Links

This article "Loknow" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Loknow. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.