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Lon Rosen

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Lon Rosen
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ResidenceBeverly Hills, California
Alma materUniversity of Southern California
Occupationexecutive vice president and chief marketing officer of the Los Angeles Dodgers
ChildrenMichael Rosen
Brian Rosen

Lon Rosen (born 1959) is the current executive vice president and chief marketing officer for the Los Angeles Dodgers and former executive vice president of Magic Johnson Enterprises.


Early life[edit]

Rosen graduated from the University of Southern California in 1981. While still studying at USC, he interned with the Los Angeles Lakers and Los Angeles Kings in 1980-81.[2] Upon graduating, he worked as Director of Promotions for the Forum and the Lakers from 1981 to 1987.[3] While still working at the Forum, he began working as Magic Johnson's personal agent starting in 1985.[4][5] Rosen also started his own company, First Team Marketing; his first clients were Magic Johnson and Jerry West.[6]

Dodgers and Magic Johnson Enterprises[edit]

In 2004, Rosen was hired as executive VP and chief marketing officer for the Los Angeles Dodgers.[7] While in these positions, he made the decision to fire long-time sportscaster Ross Porter.[8] After leaving the Dodgers in 2006, Rosen worked for Lagardère Group until late 2010,[5] while also concentrating on business development and marketing for Magic Johnson Enterprises.

In 2010, Rosen returned to the Los Angeles Dodgers, overseeing marketing, sales, advertising, communications, community affairs, and government relations. During his tenure, he assisted the Guggenheim Partners in acquiring the Dodgers on May 1, 2012, the largest team sports transaction in history.

Other ventures[edit]

Rosen is a board member of the Los Angeles chapter of the National Sports Marketing Network.[9]

In 2010, Rosen announced his intent to work to bring the NFL to Los Angeles and intent to buy an NBA franchise.[10]

Personal life[edit]

Rosen is a resident of Los Angeles, California. He is married to wife Laurie and has two children, Michael and Brian.[2]


  1. Solman, Gregory (5 May 2004). "Dodgers Ink Rosen as Marketing Chief". Adweek. Retrieved 5 January 2014.
  2. 2.0 2.1 "Lon Rosen, Executive Vice President and Chief Marketing Officer". MLB.com. Retrieved 5 January 2014.
  3. "Names in the News". Los Angeles Times. 1 September 1987. Retrieved 6 January 2014.
  4. Medina, Mark (12 April 2012). "Magic Johnson on Larry Bird: "We're mirrors of each other"". Los Angeles Times. Retrieved 7 January 2014.
  5. 5.0 5.1 Shelburne, Ramona (6 January 2011). "Lon Rosen, Magic Johnson team up". ESPN LA. Retrieved 7 January 2014.
  6. "The Power Of Live Sports Programming…". SBEN. Retrieved 7 January 2014.
  7. Solman, Gregory (5 May 2004). "Dodgers Ink Rosen as Marketing Chief". Adweek. Retrieved 7 January 2014.
  8. Stewart, Larry (23 October 2004). "Dodgers Won't Bring Porter Back". Los Angeles Times. Retrieved 7 January 2014.
  9. "Board Members". National Sports Marketing Network. Retrieved 7 January 2014.
  10. "Dodgers sold to Magic Johnson group". ESPN. Retrieved 7 January 2014.

External links[edit]

Official website

This article "Lon Rosen" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Lon Rosen. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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