Lucie Basch
Lucie Basch, born on January 22, 1992, in Paris, co-founded and is currently Chief Expansion Officer of Too Good To Go, an app fighting food waste by connecting users with shops and restaurants that have unsold food.
Lucie launched Too Good To Go in France in June 2016. From 2017, she started to roll out the concept in more countries. As Chief Expansion Officer, her main duties are to find the right Country Managers in each new market and to support them on building the right team in their own local markets. Too Good To Go has more than 65,000 business partners, counts 850+ employees, and raised $31 million in January 2021[1].
Lucie is a member of the Carrefour Food Orientation Committee and a Board member of France Digitale. In 2021, she was awarded Social entrepreneur of the Year by the Boston Consulting Group[2].
In 2020, she was part of the Top 40 Women of Forbes in France.
Biography
Professional training
Basch was born on January 22nd, 1992, in Paris..[3]. She graduated from Centrale Lille in 2014[4] and mastered in logistics from the Cranfield university in the United Kingdom.
Career in food processing
After graduating in 2014, Lucie Basch started working in Nestlé plants in the UK. Her mission was to improve production "to produce faster and cheaper", implementing the Six Sigma method. She then realized how food waste is taken into account in the production process. She took action, shocked by the quantity of food that is thrown away "I'm an engineer and I think rationally. Food waste always bothered me because it doesn't make any sense. Whatever plant I visited, either to produce cereals or coffee, the mindset was the same". She then quit her job.
In 2016, while in Oslo, she found out about Open Food Network and collaborative economy and social entrepreneurship[5]. Through OuiShare and its network, she found like-minded entrepreneurs working on food waste and developed an online platform connecting stores and users so food surplus wouldn't go to waste[6].
Fighting food waste
Too Good To Go
Too Good To Go is a social impact company driving a movement against food waste. Too Good To Go was created to inspire and empower everyone to fight food waste. The app is the world’s largest B2C marketplace for surplus food. The app connects users with businesses that have surplus food, so that this food can be enjoyed instead of wasted. Users get meals at a lower price, businesses reach new customers and recover sunk costs, and the planet has less wasted food to deal with - it’s a win-win-win[7]. In 2019, Lucie explained"One third of the food produced globally is wasted, or 41 tons per second. We have to try out everything that we can".
Too Good To Go now operates in 14 European countries: France, Norway, Sweden, Denmark, The Netherlands, Belgium, United Kingdom, Germany, Poland, Austria, Switzerland, Italy, Spain, Portugal. Since September 2020, Too Good To Go also operates in the United States[8]: in New York City, Boston, Philadelphia[9], Washington DC[10] and San Francisco[11]. Worldwide, over 65,000 stores can offer their food surplus to 35 million users. 70 million meals have been saved since the launch of the app. Too Good To Go raised $31 million in January 2021[1] to support its international development.
In 2016, the Garot law was passed in France, forcing retailers to reduce food waste. The momentum was perfect to officially launch the app in France. Too Good To Go now has 85 employees in Paris and 750 globally. Regarding the app impact, Lucie explained "We create value for society, we built a business model that makes sense and we can aim for positive social impact[12]".
In 2017, French chef Thierry Marx said about her "She understands that our smartphone is our second brain and that apps can campaign for a cause", about the app, he said that "the consumer also has to become an activist, knowing that each product has a social and environmental responsibility. Before an independent organization can guide us towards the good products, we haven't found a better solution than this app".
Expiry Dates
For Basch, the fight against food waste notably involves a revision of expiry dates, responsible for 10% of food waste in Europe. She works to educate and raise awareness on the topic in the media[13] but also with professionals, in particular with the publication of the first white paper on expiry dates[14] in 2019 and the launch in January 2020 of the Pact on Consumption Dates signed by 53 actors in the food sector - manufacturers (Nestlé, Danone, Bel...) retailers (Carrefour, Monoprix, Cora, Auchan....) federations and associations of consumers and environmental protection. The Pact includes 10 concrete and measurable commitments related to the management and understanding of consumption dates, and is supported by the French Ministries of Ecological Transition and of Agriculture and Food[15]
In France, manufacturer Bel is the first to update the packaging of the Laughing cow to provide French consumers with explanations about the "best before" date and letting them know that the product can be eaten after the date[16].
The "Anti waste Guide"
In 2019, Basch co-wrote with Rose Boursier-Wyler the "Anti waste guide" published by Leducs editions[17].
Awards
In September 2020, Lucie Basch was listed among the 100 women who change the world by French business magazine Challenges. [citation needed]
In July 2020, Lucie Basch was one of the French Forbes Top 40 Women. [citation needed]
In 2019, Lucie Basch became a board member of France Digitale[18], and was listed in the Top 50 Women in retail by professional retail magazine LSA. She also received the "Future Award" of the French radio Europe 1, in the food category, she was one of "the 6 new faces of ecology"[19] and was listed among the "30 under 30 who will change France" by Vanity Fair France, and was part of GQ magazine list of inspiring leaders in 2019.
In 2018, she joined Carrefour's Food Transition Committee[20], she received the "Women entrepreneur of the year"[21] award by the Margaret committee and was listed by the French magazine L'Obs as one of the top 100 public figures of 2018.
References
- ↑ 1.0 1.1 "Too Good To Go raises $31 million to fight food waste". TechCrunch. Retrieved 2021-04-12.
- ↑ "Clément Saint-Olive (Alenvi) et Lucie Basch (Too Good to Go) remportent le Prix BCG de l'Entrepreneur Social de l'année 2020". France FR (in français). Retrieved 2021-04-12.
- ↑ "PressReader.com - Your favorite newspapers and magazines". www.pressreader.com. Retrieved 2020-07-21.
- ↑ "[Anciennes de Centrale] Lucie Basch crée Too Good to Go, une appli innovante contre le gaspillage alimentaire". actu.fr (in français). Retrieved 2020-07-21.
- ↑ "Soir - Une appli contre le gâchis alimentaire". Le Telegramme (in français). Retrieved 2020-07-21.
- ↑ Makary, Laura (2018-12-18). "De Nestlé à l'antigaspi, la reconversion réussie de Lucie Basch". Capital.fr (in français). Retrieved 2020-07-21.
- ↑ AV (2019-06-05). "Too Good To Go contre le gaspillage alimentaire". Le Figaro.fr (in français). Retrieved 2020-07-21.
- ↑ Rayome, Alison DeNisco. "The Too Good To Go app has cut food waste in Europe. Now it could do the same in the US". CNET. Retrieved 2021-04-12.
- ↑ Klein, Michael. "Too Good to Go's win-win-win: Fighting food waste, helping restaurants, feeding customers". https://www.inquirer.com. Retrieved 2021-04-12. External link in
|website=(help) - ↑ "80 billion pounds of food is thrown out in the U.S. Here's how this new app wants to stop food waste". wusa9.com. Retrieved 2021-04-12.
- ↑ "Too Good to Go to Expand Nationally". Waste360. 2021-02-11. Retrieved 2021-04-12.
- ↑ "Les entreprises bousculées par des jeunes en quête de sens". Le Monde.fr (in français). 2019-06-30. Retrieved 2020-07-21.
- ↑ "VIDEO. Mieux comprendre les dates de péremption des aliments pour moins de gaspillage". Franceinfo (in français). 2019-08-30. Retrieved 2020-07-21.
- ↑ "Les dates de péremption, cible d'une nouvelle opération anti-gaspillage". Le Huffington Post (in français). 2019-02-11. Retrieved 2020-08-11.
- ↑ "La Vache qui rit invite à manger son fromage même après la date marquée sur la boîte". BFMTV (in français). Retrieved 2020-07-21.
- ↑ "La Vache qui rit invite à manger son fromage même après la date marquée sur la boîte". BFMTV (in français). Retrieved 2020-07-21.
- ↑ "Lucie Basch livre ses recettes anti-gaspi". Les Echos (in français). 2019-11-05. Retrieved 2021-04-12.
- ↑ "France Digitale renouvelle son board". CB News (in français). Retrieved 2020-07-21.
- ↑ "Les six nouveaux visages de l'écologie à la française". Vanity Fair (in français). 2019-04-22. Retrieved 2020-08-11. More than one of
|website=and|work=specified (help) - ↑ "Carrefour se dote d'un "comité d'orientation alimentaire"". Capital.fr (in français). 2018-09-02. Retrieved 2020-07-21.
- ↑ "Cette start-up a trouvé une solution étonnante pour lutter contre le gaspillage alimentaire". Challenges (in français). Retrieved 2020-08-11.
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