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Lumina Media

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Lumina Media
Founded1974; 46 years ago (1974) (as I-5 Publishing)
FounderNorman Ridker
Country of originUnited States
Headquarters locationIrvine, California, U.S.
Publication typesMagazines, books
Nonfiction topicsPets, lifestyles and hobbies
Official websiteluminamedia.com

Lumina Media, formerly called Fancy Publications, BowTie Inc., and I-5 Publishing, is an American publisher of pet magazines and books. In 2002, Bob Garfield of On the Media called Fancy Publications "the Time Warner of the pet magazine business"[1]


Fancy Publications was started by Norman Ridker in 1974.[2] Ridker subsequently renamed the company to BowTie Inc. to show his love of bow ties.[2] BowTie by 2013 had experienced months of financial difficulties caused in part by significant decreases in readers and advertisement proceeds.[2] In 2013, I-5 Publishing LLC, a new company founded by David Fry and Mark Harris, bought BowTie's businesses for an eight-figure sum.[2] I-5 started to decrease their "breeder-centric" publications in favor of rescue focused content and started a magazine called Rescue Me.[3] The company was renamed to Lumina Media in 2016.[4]


  • 1993 – Fancy Publications was publishing the magazines Aquarium Fish, Bird Talk, Cat Fancy, Dog Fancy, Horse Illustrated, Pet Product News, Reptiles, and Wild Bird.[5][6]
  • 1998 – Fancy Publications operates the website Animal Network (animalnetwork.com) and publishing Bird Breeder magazine.[7]
  • 1998 – Fancy Publications sues Primedia over alleged copyright infringement by Primedia's Cats Magazine.[8]
  • 1999 – Fancy Publications was publishing Bird Talk, Critters, Dog Fancy, Ferrets, Koi World, Natural Cat, Natural Dog, Rabbits, and Reptiles.[9]
  • 2004 – BowTie acquired Kennel Club Books, a publisher in Allenhurst, New Jersey that specialized in dog breed books, adding about 200 titles to their current collection of around 100 titles.[10] The Library of Congress has 265 books published under the Kennel Club Books name.[11]
  • 2012 – BowTie stopped publishing a print version of Bird Talk magazine.[12]
  • 2012 – Thoroughbred Times magazine filed for bankruptcy and terminated operations. The Times had been started in 1985 and was acquired by BowTie in 1993.[12][13]
  • 2013 – I-5 Publishing signed a 10-year deal to print and distribute Rat Rod Magazine, adding to its several auto titles, including Auto Restorer magazine.[12]
  • 2013 – Lumina Media purchased Dog Fancy and Cat Fancy magazines from BowTie.[2]
  • 2013 – I-5 Publishing acquired the Dogster and Catster websites from Say Media.[14]
  • 2013 – I-5 Publishing acquires Poultry World (previously The Poultry Magazine)[15]
  • 2014 – Lumina Media launched alternating bimonthly print magazines for Dogster and Catster and stopped publishing Dog Fancy and Cat Fancy magazines.[16][14]
  • 2016 – Lumina Media sold its book division to Fox Chapel Publishing, including 330 print books and 440 e-books to be sold under the new imprint CompanionHouse Press.[17][18]
  • 2017 – Lumina Media sold Veterinary Practice News to Kenilworth Media, Inc.[19]
  • 2017 – Lumina Media sold the website Petcha.com and Reptiles magazine to PetSmart.[20][21]
  • 2017 – Lumina Media sold Horse Illustrated, Young Rider, Hobby Farms and Chickens magazines to EG Media Investments LLC.[22]
  • 2017 – Lumina Media sold Dogster and Catster to Belvoir Media Group.[23]


I-5 Publishing operated several websites including:[24]

  • BirdChannel.com [25]
  • CatChannel.com [26]
  • DogChannel.com [27]
  • FishChannel.com [28]
  • HorseChannel.com [29]
  • ReptileChannel.com
  • SmallAnimalChannel.com


Other magazines published by I-5 Publishing include:[30][31]

  • Aquarium USA (Annual)
  • Auto Restorer
  • Bird Talk [32]
  • Cats USA (Annual) [33]
  • Cigar & Spirits magazine (50%)[34] (Their 50% was sold back to Cigar & Spirits original founder in 2015)
  • Critters USA (Annual)
  • Dog World (Annual)
  • Dogs USA (Annual) [35]
  • Dogs in Review[36]
  • Ferrets Magazine (Bimonthly/Online only)[1]
  • Horses U.S.A (Annual)
  • Kittens USA (Annual) [37]
  • Lucky Puppy magazine
  • Marine Fish and Reef USA (Annual)
  • Motorcycle Consumer News
  • Popular Horse Series (Special)
  • Puppies USA (Annual) [38]
  • Puppies101
  • Quarter Horses[29]
  • Rabbits USA (Annual)
  • Reptiles USA (Annual)
  • Rescue Proud
  • Urban Farm (Bimonthly)
  • Your New Horse[29]


  1. 1.0 1.1 Garfield, Bob; Gladstone, Brooke (2002-01-04). "Ferrets Magazine (Click the "Transcript" tab to get the transcript)". On the Media. WNYC. Retrieved 2019-08-25.
  2. 2.0 2.1 2.2 2.3 2.4 Clough, Richard (2013-02-01). "Pet publisher BowTie sells magazines". Orange County Register. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  3. Jow, Lauren (2014-10-16). "Company revamped pet publishing". Orange County Register. Archived from the original on August 25, 2019. Retrieved August 25, 2019.
  4. Guaglione, Sara (2016-03-17). "i-5 Publishing Rebrands As Lumina Media". MediaPost. Archived from the original on 2019-08-26. Retrieved 2019-08-26.
  5. Siegel, Suzie (1993-05-07). "Half a century of cat tales". The Tampa Tribune. Archived from the original on 2019-08-25. Retrieved 2019-08-25 – via Newspapers.com.
  6. Spadafori, Gina (1993-10-25). "Unusual pets in print". Ellensburg Daily Record. McClatchy. Retrieved 2019-08-25.
  7. Szadkowski, Joe (1998-06-16). "Site gives pet owners wealth of information". The Washington Times. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  8. Kuczynski, Alex (1998-12-16). "Cat fight breaks out in specialty world. Cats magazine takes on Cat Fancy, the big one on the block. One lawsuit has already been launched". Vancouver Sun. The New York Times. Archived from the original on 2019-08-25. Retrieved 2019-08-25 – via Newspapers.com.
  9. Rivenberg, Roy (1999-01-25). "Cosmo for the Cold and Scaly". Los Angeles Times. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  10. Milliott, Jim (May 14, 2004). "BowTie Inc. Adds To Pet Book Offerings". Publisher's Weekly. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  11. "List of books by publisher 'Kennel Club Books' - LC Catalog - Titles List". Library of Congress.
  12. 12.0 12.1 12.2 Clough, Richard (2014-04-17). "Dog Fancy publisher adds hot-rod title". Orange County Register. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  13. Crosby, Claire (September 15, 2012). "Thoroughbred Times Declares Bankruptcy".
  14. 14.0 14.1 Madans, Hannah; Gohri, Imran (2014-12-13). "Viral pet antics come to print with two new magazines". Orange County Register. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  15. I-5 Publishing LLC. "I-5 Publishing Acquires UK-Based Poultry World Magazine". Archived from the original on 2014-08-12. Retrieved 2014-08-11.
  16. Riesman, Abraham (2014-12-11). "Who Killed Cat Fancy?". New York. Archived from the original on 2019-08-25. Retrieved 2019-08-25.
  17. Maher, John (February 2, 2017). "Fox Chapel Acquires Lumina Books Division".
  18. "Fox Chapel acquires Lumina Books Division". December 30, 2016.
  19. "Kenilworth Media, Inc. acquires Veterinary Practice News from Lumina Media LLC". May 24, 2017.
  20. "About Petcha - Petcha". Web.archive.org. December 28, 2018.
  21. "Lumina Media LLC sells Petcha.com and Reptiles". Thefishercompany.com. August 2017.
  22. "EG Media Investments acquires Hobby Farms, Chickens, Horse Illustrated, and Young Rider from Lumina Media LLC". Thefishercompany.com. December 18, 2017.
  23. "Press Release: Belvoir Media Group acquires Catster and Dogster from Lumina Media LLC". Thefishercompany.com. April 25, 2017.
  24. "Our Products - i-5 Publishing LLC". Web.archive.org. May 2, 2016.
  25. "Pet Birds, Parrots, Cockatiels, Macaws, Conures, Parakeets Care, Facts and Information at BirdChannel.com". Web.archive.org. April 22, 2016.
  26. "CAT FANCY Presents CatChannel.com". Web.archive.org. April 21, 2016.
  27. "Dogs, Dog Training, Breed Info & More – Dog Channel". Web.archive.org. April 22, 2016.
  28. "Aquarium Fish, Tropical Fish, Freshwater and Saltwater Aquariums". Web.archive.org. April 23, 2016.
  29. 29.0 29.1 29.2 "Horse Books and Magazines". Web.archive.org. April 17, 2016.
  30. "Rabbit Information, Rabbit Care and Rabbit Health". Web.archive.org. March 19, 2016.
  31. "Our Products - i-5 Publishing LLC". Web.archive.org. October 31, 2015.
  32. "BIRD TALK Annual Magazine". Web.archive.org. April 14, 2016.
  33. "Cats USA 2013 Table of Contents". Web.archive.org. February 6, 2013.
  34. "Cigar & Spirits Magazine and I-5 Publishing Form New Partnership". Archived from the original on 2014-08-12. Retrieved 2014-08-11.
  35. "Dogs USA 2011". Web.archive.org. April 6, 2016.
  36. "Dogs in Review". Web.archive.org. April 18, 2016.
  37. "Kittens USA 2012-2013 Table of Contents". Web.archive.org. April 3, 2016.
  38. "Puppies USA 2012". Web.archive.org. April 4, 2016.

External links[edit]

This article "Lumina Media" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Lumina Media. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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