MARI Group
| Private | |
| ISIN | 🆔 |
| Industry | Live events Sports promotion |
| Founded 📆 | October 8, 2025 |
| Founder 👔 | Ari Emanuel |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Ari Emanuel (Founder) Mark Shapiro (Board Member) |
| Members | |
Number of employees | |
| 🌐 Website | marigrp |
| 📇 Address | |
| 📞 telephone | |
MARI Group (stylized as MARI) is an American holding company focused on global live events, sports, arts, and cultural experiences, founded in 2025 by Ari Emanuel.
The company was launched with $2 billion in funding. Emanuel, who serves as executive chairman of WME Group and CEO of TKO Group Holdings founded MARI as a separate company to consolidate premium live experience assets, distinct from his roles at WME and TKO. Its founding portfolio included the Miami Open and Mutua Madrid Open tennis tournaments acquired from IMG, contemporary art organization Frieze, and a majority stake in collector car auction brand Barrett-Jackson.[1]
History
MARI's origins trace to the go-private transaction of WME (then known as Endeavor) by existing investor Silver Lake, completed in 2024. As part of the restructuring, WME's portfolio of event and media assets was separated, with certain properties earmarked for a new vehicle to be led by Emanuel. Emanuel received approximately $176 million from the go-private deal. MARI was launched with $2 billion in initial funding. Ari Emanuel serves as founder and principal investor. Mark Shapiro, president and managing partner of WME and president and COO of TKO Group, is a principal investor and board member. The executive team includes Matt Cohn as managing partner and Ben Enowitz as chief financial officer.[1][2]
In the spring of 2025, WME announced the sale of Frieze to Emanuel.
On October 8, 2025, MARI was formally launched, coinciding with the closing of its founding acquisitions: IMG's international tennis event portfolio (including the Miami Open and Madrid Open), Frieze, and a majority interest in Barrett-Jackson.[3]
In late October 2025, MARI expanded into live ticketing by acquiring TodayTix from private equity firm Great Hill Partners. TodayTix operates an online platform with more than 20 million members across the United States, United Kingdom, and Australia, selling tickets to Broadway shows and other live events.[4]
In November 2025, MARI acquired additional IMG assets from WME, including IMG's Arts & Entertainment and Action Sports events portfolios. Notable properties added included Hyde Park Winter Wonderland, the global Taste Festivals culinary series (including Taste of London), the US Open of Surfing in Southern California, and the Nike Melbourne Marathon.[5]
In April 30, 2026, MAR acquired Collect-A-Con, a trading card, anime, and Pop Culture event In the United States.[6]
Portfolio
As of 2026, MARI's portfolio spans tennis, arts and culture, automotive lifestyle, live ticketing, and action sports.[7][8]
- IMG Tennis
- Frieze Art Fair
- PWR Events
- GLIDE
- GLIDE at Battersea Power Station
- GLIDE at Brooklyn Bridge Park
- The Chimney Lift at Battersea Power Station
- Barrett-Jackson
- Melbourne International Flower and Garden Show
- Taste Festivals
- US Open of Surfing
- Melbourne Marathon
- Great Ocean Road Marathon
- Escape from Alcatraz
- TodayTix
- Bucket Listers
- Collect-A-Con
References
- ↑ 1.0 1.1 "Ari Emanuel Launches New Holding Company MARI, With Deal for Tennis Events, Frieze and Barrett-Jackson". Variety. October 8, 2025.
- ↑ "Ari Emanuel Launches MARI, A New Holding Company For Assets Once Under Endeavor's Umbrella". Deadline Hollywood. October 8, 2025.
- ↑ "Ari Emanuel Launches Events Holding Company MARI After Buying IMG's Tennis Tournaments, Frieze and Majority Stake in Barrett-Jackson". The Hollywood Reporter. October 8, 2025.
- ↑ "Ari Emanuel's MARI Acquires TodayTix Theater and Events Ticketing Company". Variety. October 2025.
- ↑ "Ari Emanuel's MARI Acquiring More IMG Assets From Endeavor Holding". Deadline Hollywood. November 3, 2025.
- ↑ "MARI Acquires Collect-A-Con®". Mari Group. Retrieved 2026-06-17.
- ↑ "MARI Grows Global Portfolio of Lifestyle, Cultural & Athletic Events". Mari Group. Retrieved 2026-06-17.
- ↑ IMI. "MARI". imimedia.com. Retrieved 2026-06-17.
External links
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