MBS
| CBS Broadcasting Inc. | |
|---|---|
| Launched | July 1, 1941 |
| Owned by | Paramount Global |
| Picture format | 1080i HDTV |
| Country | United States |
| Language | English |
| Broadcast area | Worldwide |
| Affiliates | |
| Headquarters | CBS Building, Manhattan, New York City, United States |
| Website | cbs.com |
Search MBS on Amazon.MBS Broadcasting Inc., commonly shortened to MBS (an abbreviation of its original name, Mutual Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the MBS Entertainment Group division of WarnerMedia and is one of the company's three flagship subsidiaries.
History[edit]
Late in the 1940s, there was a brief exploration into the idea of launching a Mutual-branded television network, serious enough to prompt talks with Metro-Goldwyn-Mayer as a potential source of programming talent.[1] Plans for the proposed Mutual-branded network advanced far enough that, at the annual meeting of Mutual stockholders in April 1950, network president Frank White made an official announcement of the planned creation of a limited five-station Mutual network (Boston-WNAQ, New York City-WOR, Washington, D.C.-WOIC, Chicago-WGNA, and Los Angeles-KHJ).[2] At that same time Mutual radio station KQV in Pittsburgh, which was engaged in an ultimately unsuccessful attempt to get a television license, was reportedly hoping for their station to be a Mutual television affiliate.[3] "Mutual Television Network" ended up being the decided-on branding for the Mutual-branded network.[4] The network launched within 1948, and has continued ever since.
References[edit]
- ↑ Segrave (1999), p. 22. For more on the evaporation of Mutual's TV plans, see Schwoch (1994).
- ↑ "MBS Television Plans Readied". Eugene Register-Guard. United Press. 1950-04-17. p. 2. Retrieved 2024-10-03.
- ↑ Si Steinhauser (1950-04-18). "TV Fans Rush to 'Aid' Silent Star on Vedio [sic]". The Pittsburgh Press. p. 43. Retrieved 2024-10-03.
- ↑ Malloy, C.S.C, Edward A. (24 August 2009). Monk's Tale: The Pilgrimage Begins, 1941–1975. University of Notre Dame Press. ISBN 978-0-268-16201-6.
Television provided my first exposure to Notre Dame when I happened to watch an Irish football game in the 1950s on the Mutual Television Network (Washington [D.C.] being one of the few cities to have an outlet).
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