MUSH
| ISIN | 🆔 |
|---|---|
| Industry | Food |
| Founded 📆 | 2015 |
| Founder 👔 | Ashley Thompson, Kat Thomas |
Area served 🗺️ | |
| Products 📟 | Overnight Oats |
| Members | |
Number of employees | |
| 🌐 Website | eatmush |
| 📇 Address | |
| 📞 telephone | |
MUSH is an overnight oats product produced in Vista, California. The product is made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients.[1]
History[edit]
MUSH was launched by Ashley Thompson and Kat Thomas in 2015 in San Diego, California.[2] They began by selling the product in local farmers’ markets. They sold approximately $80,000 of product in their first year.[2]
On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABC’s Shark Tank. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban’s offer.[1] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit.[3]
Production[edit]
MUSH Overnight Oats are sold in a single-serving 6 ounce container with a spoon included under the lid. The product is gluten-free, vegan, and glyphosate-free.[4] The container is recyclable and BPA-free.[5] MUSH uses a technology called high pressure pasteurization (HPP) to extend the shelf-life without heating the food or using additives.[2]
References[edit]
- ↑ 1.0 1.1 Carter, Brooke (2018-08-03). "Mush After Shark Tank - 2018 Update". Gazette Review. Retrieved 2019-08-08.
- ↑ 2.0 2.1 2.2 Earle, Paul (2018-09-28). "MUSH, Mark Cuban, and How Space Aliens Win". Forbes. Retrieved 2019-08-21.
- ↑ "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban". Business 2 Community. Retrieved 2019-08-21.
- ↑ Oats, MUSH-Overnight. "About". MUSH - Overnight Oats. Retrieved 2019-08-08.
- ↑ foodnavigator-usa.com. "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item". foodnavigator-usa.com. Retrieved 2019-08-08.
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