The MX Group
| Private | |
| ISIN | 🆔 |
| Industry | Advertising, Marketing |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | Burr Ridge, Illinois, U.S. |
Area served 🗺️ | |
Key people | Tony Riley (CEO) |
| Services | B2B brand strategy, demand generation, digital experience, content marketing |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
The MX Group is a private American business-to-business (B2B) marketing agency headquartered in Burr Ridge, Illinois. Founded over 30 years ago, the agency provides marketing services for B2B brands, integrating brand strategy, creative, content marketing, digital experience, technology, and operations.[1]
In 2020, Tony Riley was appointed president and chief executive officer of the agency.[2] The agency has also been recognized for its approach to design and marketing strategy.[3]
History
The agency's current name dates to 2013, when Illinois-based MarketSense merged with MarketEffect to form The MX Group.[4]
Products and Approach
The MX Group provides marketing services for B2B organizations, supporting activities such as customer acquisition, retention, account expansion, market entry, and engagement with investors, partners, and employees.[5]
The agency applies an integrated framework known as the "Market Experience," which coordinates brand strategy, demand generation, and engagement activities across multiple channels.[6]
Recognition
The MX Group and its client work have received coverage in industry awards and local business media. Notable recognitions include:
- Inclusion in the Chief Marketer 200 editorial list of U.S. brand engagement and activation agencies.[7]
- Bronze winner at the Association of National Advertisers (ANA) 2022 B2 Awards (Demand Generation: Small or Midsized Business) for work with Envoy.[8]
- Honoree in Ragan’s Media Relations Awards 2013.[9]
- Coverage by the Daily Herald Business Ledger in connection with the paper’s Annual Awards for Business Excellence in 2018,[10] and in a 2016 story listing exceptional workplaces.[11]
References
- ↑ "Imagination Joins B2B Marketing Agency The MX Group". PR Newswire. Retrieved September 18, 2025.
- ↑ "The MX Group Names Tony Riley New Agency President". Demand Gen Report. Retrieved September 18, 2025.
- ↑ "Good Design, Good Business: Paul Hirsch on Three Decades in Advertising". The Drum. Retrieved September 18, 2025.
- ↑ Kirana. "Tuesday Odds and Ends". Adweek (AgencySpy). Retrieved September 3, 2025.
“IL-based B2B creative/digital agency MarketSense has merged with sister company, MarketEffect, to form a new entity called The MX Group.”
- ↑ "Imagination Joins B2B Marketing Agency The MX Group". PR Newswire. Retrieved September 18, 2025.
- ↑ "MX Group". Ad Age. Retrieved September 18, 2025.
- ↑ "Chief Marketer 200". Chief Marketer. Retrieved September 18, 2025.
- ↑ "ANA Business Marketing – 2022 Winners". Association of National Advertisers (ANA). 2022. Retrieved September 3, 2025.
- ↑ "Media Relations Awards 2013 Winners". Ragan Communications. 2013. Retrieved September 3, 2025.
- ↑ "Images: 2018 Annual Awards for Business Excellence". Daily Herald (Business Ledger). April 4, 2018. Retrieved September 3, 2025.
- ↑ "Business Ledger honors 74 companies as exceptional workplaces". Daily Herald (Business Ledger). May 26, 2016. Retrieved September 3, 2025.
External links
- [Official website](https://www.themxgroup.com)
References
This article "MX Group" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:MX Group. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
