Maajja
02:12:26, 5 May 2021 review of submission by Magnoliatea
Maajja is a tech platform to help South Asian artists widen their reach through independent music.[1] A joint initiative created by A. R. Rahman along with Toronto-based entrepreneurs Noel Kirthiraj, Sen Sachi and Prasana Balachandran, the purpose of Maajja is to amplify the voice of South Asian independent artists globally by enabling them with access to resources and monetization opportunities within a trusted ecosystem.[2][3]
Overview[edit]
The composer released a video announcement on 26 January 2021 (Republic Day), features Rahman along with several other independent musicians coming together.[4] Speaking about the initiative, Rahman says "Sometimes you have an idea – a call within you. You keep trying it again and again until it succeeds.With a single focus of being artist-centric and to elevate the world-class talent we have to the global stage."[5] Rahman further adds that he believes that he got the opportunity of working with musicians, filmmakers, actors from industries in all four southern Indian states because of being born in Chennai.[6][7]
Members[edit]
- Siennor[5]
- Leon James[5]
- Mugen Rao[5]
- Maalavika Sundar
- Karthik Devaraj
- Shan Vincent de Paul and Yanchan
- Pradeep Kumar
- The Casteless Collective
- Two’s A Company
- R K Arvin
- NXT Sister Duo
- Sathyaprakash
- Sakthi Amaran
- Sarika
- Contra and Eboshi (Cartel Madras)
- Pravin Saivi
- M.I.A
- Staccato
- Sean Roldan
- Shashaa Tirupati
- Navz – 47.
Projects[edit]
Enjoy Enjaami[edit]
The single was the maiden release from the platform, which was performed by Dhee and Arivu (the latter writing the lyrics), whereas Santhosh Narayanan composed the music for this series.[8] The song was released as a single on 7 March 2021, and the video song was released through YouTube on 10 March 2021.[8] According to Deccan Herald, the song was considered as a tribute to Tamil plantation labour.[9]
YAALL[edit]
A global music festival, YAALL has been launched by Maajja. It is a, "premier festival in Chennai that will bring together independent artists of South Asian origin from around the world to create a cultural renaissance in Chennai for independent music".[10][11] Noel Kirthiraj, CEO of Maajja, stated that the festival would have been held far earlier but had to be postponed because of COVID-19 pandemic.[6]
References[edit]
- ↑ A.R.Rahman [@arrahman]. "Glad to announce our initiative @joinmaajja and its first major project @yaallfest. Our primary focus is to amplify the voices of artists and spread the joy of music. t.co/cdZC36VBA8" (Tweet) – via Twitter. Missing or empty |date= (help)
- ↑ "maajja". YouTube. Retrieved 12 March 2021. Unknown parameter
|url-status=ignored (help) - ↑ "A R Rahman launches new music initiative with host of Eelam Tamil artists". Tamil Guardian. Unknown parameter
|url-status=ignored (help) - ↑ "A.R. Rahman launches a new age music label for independent voices". The Week. Unknown parameter
|url-status=ignored (help) - ↑ 5.0 5.1 5.2 5.3 "AR Rahman launches Maajja, a platform for South Asian independent musicians". Cinema Express. Unknown parameter
|url-status=ignored (help) - ↑ 6.0 6.1 "Unchained melody: AR Rahman discusses his new platform, maajja". Hindustan Times. Unknown parameter
|url-status=ignored (help) - ↑ "Batting for independent musicians". Daily News. Unknown parameter
|url-status=ignored (help) - ↑ 8.0 8.1 "The Enjaami Intrigue". The New Indian Express. Retrieved 2021-03-16.
- ↑ "'Enjoy Enjaami', a tribute to Tamil plantation labour". Deccan Herald. 2021-03-13. Retrieved 2021-03-16.
- ↑ "Interview: Why A.R. Rahman launched a new platform for South Asian musicians". MSN. Unknown parameter
|url-status=ignored (help) - ↑ "A. R. Rahman bats for independent musicians with new initiative 'Maajja'". The Hindu. Unknown parameter
|url-status=ignored (help)
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