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Man of Many

From EverybodyWiki Bios & Wiki



Man of Many is an independent Australian digital lifestyle publication targeted at men.[1][2][3] As of April 2021, Man of Many is Australia’s largest online men’s lifestyle publication.[4][5][6]

History

Man of Many was founded in December 2012 by Scott Purcell and Frank Arthur as a publication covering tech, style, watches, cars, luxury, grooming, fitness, and other cultural content.[7][8][9][10][11]The original concept behind the website was to report on popular and emerging consumer products, but the platform has since expanded to feature long-form editorial, interviews and lifestyle content, as well as highlighting community issues such as men’s mental health and sustainability.[12][13][14][15]

In 2018, the publication announced a rebrand and launched a new website design in partnership with Sydney based creative agency Canvas Group.[16][17][18] Later that same year, Man of Many launched an original content production arm to expand its video and premium advertising services.[19][20][21]

In 2020, former Octomedia journalist Nick Hall joined the online lifestyle publication as digital editor[22][23][24][25][26] and the brand was also recognised as ‘Website of the Year’ in Mumbrella’s Publish Awards.[27][28][29][30][31][32][33]

In April 2021, Man of Many launched an e-commerce store called the Man of Many Shop.[34][35][36][37][38]

Man of Many has partnered with several brands such as Ford, Nivea, Nike, Land Rover, Samsung, IKEA, American Express, Toyota, Jonnie Walker, Samsung, BOSE, Van Heusen, Netflix, Wild Turkey, and several others.[39][40][41][42]

Awards and recognition

  • WINNER - Website of the Year | Mumbrella Publish Awards, 2020
  • Finalist - Consumer Publication of the Year | Mumbrella Publish Awards, 2017, 2019 & 2020
  • Finalist - Digital Magazine Brand of the Year | Ad News Australian Magazine Awards, 2019
  • Finalist ‑ Excellence in Small Business | City of Sydney NSW Business Chambers Awards, 2017
  • Finalist ‑ Australia's Top 50 Influencer Awards, Presented by Mydeal & nova, 2017
  • Winner ‑ Best Tech/Design/Media Blog ‑ Pedestrian.tv Blogster Award, 2014

References

  1. ↑ "Independent publication Man of Many on becoming THE men's lifestyle site - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
  2. ↑ "Top 100 Mens Fashion And Style Blogs and Websites in 2021". Feedspot Blog. 2017-01-10. Retrieved 31 May 2021.
  3. ↑ "Top 50 Australian Fashion Bloggers and Websites in 2021". Feedspot Blog. 2017-01-21. Retrieved 31 May 2021.
  4. ↑ "How This Side-Hustle Became Australia's Biggest Men's Website". in.style.yahoo.com. Retrieved 31 May 2021.
  5. ↑ "How Man of Many Grew 300%+ During the Pandemic | 📰 LatestLY". LatestLY. 2021-04-29. Retrieved 31 May 2021.
  6. ↑ Visentin, Zoe Samios, Lisa (2021-01-26). "Google backflips on news product launch amid political battle". The Sydney Morning Herald. Retrieved 31 May 2021.
  7. ↑ "Business fundamentals of a successful website: Man of Many". HUSSKIE. 2017-07-13. Retrieved 31 May 2021.
  8. ↑ Cain, Alexandra (2016-05-12). "The bloggers making the big bucks". The Sydney Morning Herald. Retrieved 31 May 2021.
  9. ↑ "The Right Fit". theright.fit. Retrieved 31 May 2021.
  10. ↑ "These Are The Best Bloggers In Australia". Pedestrian TV. 2014-10-09. Retrieved 31 May 2021.
  11. ↑ "How Many of Australia's Top 160 Internet Stars Do You Follow?". Pedestrian TV. 2014-09-02. Retrieved 31 May 2021.
  12. ↑ "Lenovo Turns Aussie Tech Review Into A Death Metal Song". B&T. 2021-01-20. Retrieved 31 May 2021.
  13. ↑ Wells, Darren (2020-11-05). "Pedestrian.TV awarded Brand of the Year at Mumbrella Publish Awards". Mumbrella. Retrieved 31 May 2021.
  14. ↑ "Lenovo turns gaming laptop reviews into heavy metal music videos". afaqs!. Retrieved 31 May 2021.
  15. ↑ Thorn, Adam (2017-12-21). "Men's mags are dying, but what they do matters". Mumbrella. Retrieved 31 May 2021.
  16. ↑ Wallbank, Paul (2018-09-19). "Lifestyle site Man of Many launches new branding and website". Mumbrella. Retrieved 31 May 2021.
  17. ↑ "Man of Many". Communication Arts. 2018-10-15. Retrieved 31 May 2021.
  18. ↑ "Man of Many undergoes facelift". influencing.com. Retrieved 31 May 2021.
  19. ↑ "Explainer - The arguments against the news media bargaining code and what happens next - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
  20. ↑ "Man of Many Wins Pedestrian.TV's Best Media Blog 2014". B&T. 2014-10-13. Retrieved 31 May 2021.
  21. ↑ Blackiston, Hannah (2020-09-15). "Digital publishers unite with fears ACCC code may 'disadvantage the rich variety of new media voices'". Mumbrella. Retrieved 31 May 2021.
  22. ↑ Rigby, Brittney (2020-03-03). "Man of Many names Nick Hall as digital editor". Mumbrella. Retrieved 31 May 2021.
  23. ↑ "Man Of Many Appoints Nick Hall As Digital Editor". B&T. 2020-03-03. Retrieved 31 May 2021.
  24. ↑ "Man Of Many Appoints Tim Fernandes As Sales & Partnerships Manager". B&T. 2020-08-11. Retrieved 31 May 2021.
  25. ↑ Blackiston, Hannah (2020-08-14). "Man of Many appoints Tim Fernandes as sales and partnerships manager". Mumbrella. Retrieved 31 May 2021.
  26. ↑ Wilkinson, Zoe (2019-04-11). "Man of Many appoints Jack Castles as sales and partnerships manager". Mumbrella. Retrieved 31 May 2021.
  27. ↑ Wells, Darren (2020-11-05). "Pedestrian.TV awarded Brand of the Year at Mumbrella Publish Awards". Mumbrella. Retrieved 31 May 2021.
  28. ↑ Dawson, Abigail (2017-03-16). "How Ridiculous channel tops Australia's Top 50 Influencer Awards". Mumbrella. Retrieved 31 May 2021.
  29. ↑ "Australian Magazine Awards winners 2019 - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
  30. ↑ "Finalists announced for the Australian Magazine Awards - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
  31. ↑ Dawson, Abigail (2019-08-07). "Publish Awards shortlist revealed as Medium Rare Content leads the charge with 19 shortlisted entries". Mumbrella. Retrieved 31 May 2021.
  32. ↑ Francis, Damian (2017-08-30). "Publish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack". Mumbrella. Retrieved 31 May 2021.
  33. ↑ Team, Mumbrella (2020-09-16). "Mumbrella Publish Awards shortlist announced - Medium Rare scoops 16 nominations". Mumbrella. Retrieved 31 May 2021.
  34. ↑ "Lifestyle publication Man of Many launches ecommerce platform - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
  35. ↑ "Man of Many". Mumbrella. Retrieved 31 May 2021.
  36. ↑ "Predictions 2021: Consolidation, ecommerce and 'unexpected' partnerships for publishing - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
  37. ↑ "Man of Many launches global e-commerce store". Mumbrella. 2021-05-10. Retrieved 31 May 2021.
  38. ↑ Molina, Khryss Errol (2021-05-12). "Man of Many Launches Global eCommerce". Asean HR. Retrieved 31 May 2021.
  39. ↑ "Man of Many". Mumbrella. Retrieved 31 May 2021.
  40. ↑ "Smaller websites and independent media worried they may lose out from media bargaining code". ABC Radio. 2021-01-20. Retrieved 31 May 2021.
  41. ↑ Canning, Simon (2017-01-31). "New rules on ad transparency are welcome but woolly". Mumbrella. Retrieved 31 May 2021.
  42. ↑ "The cookieless solution helping small to medium sized publishers - AdNews". www.adnews.com.au. Retrieved 31 May 2021.

External links


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