Manship School of Mass Communication

Manship School of Mass Communication

Established	1912
Academic staff	48
Students	1,127
Undergraduates	1,063
Postgraduates	42
Doctoral students	22
Location	Baton Rouge , Louisiana , United States
Website	www.lsu.edu/manship/index.php

The Manship School of Mass Communication is the journalism and communication school at Louisiana State University, the flagship university of the state of Louisiana. The school is home to top-ranked programs in journalism, political communication, public relations, digital advertising and a pre-law program. Its faculty, research, student media and alumni have earned national accolades. In 2005, the school was instrumental in assisting The New Orleans Advocate | Times-Picayune and WWL-TV journalists from New Orleans in the aftermath of Hurricane Katrina.

History

The Manship School traces its history to a journalism course, "Advanced Composition: The Newspaper," offered in the English department during the 1912-13 session. It was created by Hugh Mercer Blain, who earned bachelor's and master's degrees from Washington and Lee University, with the support of then LSU President Thomas Boyd, making LSU one of the first universities to offer journalism education. In 1915, the Department of Journalism was officially recognized and grew to four faculty members three years later.

In 1920 Marvin G. Osborn, a LSU alumnus, became the fledgling journalism program’s first chairman. In his 35 years as director of what would become the LSU School of Journalism, Osborn advanced the program to a level on par with other southern programs and eventually to national excellence. In 1927, the department became one of the first accredited journalism programs in the United States. By 1931, the department was elevated to the School of Journalism within the College of Arts and Sciences. A master’s degree program was introduced in 1933. Alumni Hall, a Palladian-style structure designed by New Orleans architects Favrot & Livaudais, was dedicated in 1910. It underwent renovations during the 1960s and was renamed Journalism Building.

Following the court-ordered admission of Black students to LSU, Leslie Barnum, one of the first eight Black students admitted, became the school's first Black student when he enrolled in the graduate program in September 1951. After declining enrollment numbers during the World War II era, total enrollment increased from just over 200 in 1971 to 535, including 369 women, by 1980. A Hall of Fame was created in 1975 to honor distinguished careers. More than 130 members have been inducted, including Pulitzer Prize winners, political analysts, writers and producers. From 1980 to 1992, the school's directorship changed hands five times until the appointment of John Maxwell “Jack” Hamilton, who aggressively worked to raise the school's academic status. After a multi-million-dollar grant from the Manship family of Baton Rouge, which owns local media outlets, the school's name was changed to the Manship School of Journalism in 1985. Seven years later, it became known as the Manship School of Mass Communication. In the 1990s, the school separted from the College of Arts and Sciences and established a doctoral program.

In September 2005, just days after Hurricane Katrina devastated New Orleans, journalists from the Times-Picayune and WWL-TV asked for and received assistance from the Manship School. The Times-Picayune staff used the school's computer labs to publish an online edition of the paper shortly after their arrival and a print edition only five days after the storm. WWL-TV reporters used the school's television facility and were on the air a few hours later. One of the oldest journalism and communication schools in the nation, the Manship School celebrated its 100th anniversary in 2013.

Campus

The Manship School is situated on LSU's campus on the Mississippi River in Baton Rouge, the state capital of Louisiana. The school is housed in the Journalism Building, a three-story building featuring original hardwood flooring and crown molding as well as a rotunda used for special events, that was constructed in 1910. Hodges Hall, located next door to the Journalism Building, has a state-of-the-art television studio, classrooms and office spaces.

The Daily Reveille, the university's student newspaper, publishes five days a week during the fall and spring semesters and twice a week during the summer semester. Legacy is a student-run magazine that publishes a variety of feature-length stories. KLSU is an FCC-licensed non-commercial educational (NCE) college radio station, public broadcasting with 5,000 watts of power at 91.1 on the FM dial. Broadcasting on campus cable channel 75, Tiger TV reaches students who live and congregate in nearby campus areas.

The Mass Communication Residential College, located in Residential College One - South Hall, provides a supportive home for first-year Manship School and undergraduate international exchange students.

Academics

Undergraduate admission to the Manship School is highly selective and includes an application process for students who have completed 30 hours of college-level course work.

The Manship School offers a bachelor of arts in mass communication degree in digital advertising, journalism, political communication, public relations or pre-law. The 3+3 Pre-Law Program combines the first year of law school with the senior year of undergraduate studies. The school also offers graduate degrees in media and public affairs, strategic communication and journalism, including the nation’s only doctoral program in media and public affairs. Among its faculty are political strategist James Carville and former United States Senator John Breaux.

Directors and Deans

• Marvin G. Osborn (1920–1955)
• A.O. Goldsmith (1955–1956)
• Frank J. Price (1956–1969)
• A.O. Goldsmith (1969-1975)
• Ronald Hicks (1975–1980)
• John Merrill (19980-1983)
• William Click (1983-1987)
• William E. Giles (1987-1991)
• Louis Day (interim) (1991-1992)
• John Maxwell Hamilton (1992-2010)
• Ralph Izard (interim) (2010-2011)
• Jerry Ceppos (2011-2018)
• Martin Johnson (2018-2020)
• Josh Grimm (interim) (2020-present)

Centers and Labs

The Manship School has four research centers and labs. The Reilly Center for Media & Public Affairs explores contemporary issues at the intersection of mass communication and public life. The Media Effects Lab is a research and teaching facility dedicated to the exploration of how media consumers process media content. The Social Media Analysis and Creation Lab, located in Hodges Hall, is an open workspace where students, faculty and industry collaborate on the study of social media. The Public Policy Research Lab is a research center dedicated to data collection and analytics, with a special emphasis on survey research.

Accreditation

The Manship School is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Manship School of Mass Communication

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