Maptive
| Developer(s) | Maptive |
|---|---|
| Initial release | 2010 |
| Stable release | Maptive iQ (5)
|
| Engine | |
| Operating system | Cross-platform (browser) |
| Platform | Google Maps Platform |
| Type | Mapping and GIS software |
| License | Proprietary, subscription |
| Website | www |
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Maptive is a browser-based mapping and location intelligence platform that converts spreadsheet data into interactive maps built on Google Maps. The software provides tools for geocoding, heat maps, radius and drive-time areas, territory design, multi-stop routing, demographic overlays, collaboration, and exports. It is offered as subscription software for single users, teams, and enterprise customers.[1][2][3]
Company
Maptive is a privately held company headquartered in San Francisco, California, United States. The postal address listed on public pages is 548 Market St, Suite 46873, San Francisco, CA 94104.[4][5][6] The company began in 2010 as a custom map shop and was incorporated as Maptive in 2013.[7][8][9] Public listings show a small team size; third-party directories report employee ranges below 50.[10][11][12]
Leadership
Brad Crisp serves as chief executive. Profiles list him as “Brad” and “Bradley” Crisp, with a background in mapping, data visualization, and software roles since the late 1990s.[13][14][15][16]
Product ownership and engineering leadership have been attributed in public sources to Fred Metterhausen, a programmer based in Chicago, with over a decade of work on Maptive and related mapping applications.[17][18][19]
Technology
Maptive is built on the Google Maps Platform under Google’s enterprise licensing. Public materials note encrypted connections using 256-bit SSL and a stated uptime target. Company pages describe global coverage and access to Google Places data, Street View, satellite imagery, and traffic layers.[8][2] The platform uses a WebGL rendering path to display large point sets and includes distributed geocoding infrastructure for batch address processing.[20][21] Documentation and articles cite map capacities on large datasets and batch geocoding speeds for enterprise workloads.[20][21]
Products and features
Data import and preparation
Maptive supports Excel and CSV uploads, Google Sheets integration, and API-based data flows.[22][1][20]
Analysis and visualization
Features include heat maps, multi-color marker styling, grouping, filters, cluster views, and polygon drawing.[2] Distance tools include radius circles and drive-time areas for service range analysis.[23][2]
Territories and routing
Users can build territories from boundaries or numeric rules and plan routes across many stops with turn-by-turn directions.[2][24]
Demographics and overlays
United States and Canada census layers are available, including variables such as population, age, and income, for evaluation of coverage and markets.[25][18]
Collaboration and sharing
Maps can be shared by link, embedded on websites, printed, and exported. Team features include real-time collaboration.[2][22]
Maptive iQ
In 2025 the company announced Maptive iQ (version 5), described as a major update to performance and tooling. Coverage and product pages cite combined territory tools, live demographic overlays, a split-screen editor, and larger compute budgets for drive-time areas.[26][27][17] Some materials state extended drive-time distances and processing targets for high-volume geocodes for enterprise plans.[26][27]
Pricing and plans
Public pricing lists a short-term 45-day pass and annual plans for individual users and teams, with enterprise options that include higher data volumes and assigned support.[3] Third-party directories include pricing snapshots and plan comparisons.[28][29][30]
Customers and markets
Company pages and public lists show usage across enterprise, finance, healthcare, higher education, nonprofit, retail, and services. Named clients shown in testimonials and customer pages include U.S. Department of Energy, Nikon, GE, Volvo, GoPro, Amazon, Adidas, Coca-Cola, Adobe, Siemens, UBS, Volkswagen, Sonos, GM Financial, Bridgestone, CBRE, Hilton, and Chobani, among others.[31][1] A market snapshot from a technology profiling site shows most observed customers in the United States, with a mix of large, medium, and small organizations.[11]
Use cases
Published materials describe use across sales and marketing, logistics and delivery, supply chain siting, real estate site selection, healthcare resource planning, field service routing, retail coverage analysis, and nonprofit program mapping.[2][22][32]
Financials
One source that tracks SaaS revenue reported figures rising from hundreds of thousands in 2021 to several million by 2024 and described the growth as organic without outside venture capital. Editors should verify these values against additional coverage before relying on them.[33]
Recognition
Trade and media lists rank or profile Maptive among business mapping tools. Examples include a roundup in Inbound Logistics and a comparative article on platforms by Impakter.[34][35]
Relationship to BatchGeo
Company materials describe Maptive and BatchGeo as sister products. Maptive began as a custom map shop in summer 2010 together with BatchGeo, and later focused on larger datasets and analytics.[36][37][7]
Competitive context
Articles and directories commonly list ArcGIS, CARTO, Mapbox, Mapline, eSpatial, QGIS, and Maptitude among comparable tools. Vendor and third-party comparison pages show side-by-side features and pricing for evaluation.[38][39][40][41]
Security and compliance
Public materials cite 256-bit SSL, backups, user permissions, and compliance statements that reference GDPR and CCPA.[2][22][30][42]
Reception
Software directories and review sites collect user ratings and feedback about features, support, and ease of use.[43][44][45]
See also
References
- ↑ 1.0 1.1 1.2 "Maptive". Maptive. Retrieved 2025-11-06.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 "Features". Maptive. Retrieved 2025-11-06.
- ↑ 3.0 3.1 "Pricing". Maptive. Retrieved 2025-11-06.
- ↑ "Maptive company profile". Geospatial World. Retrieved 2025-11-06.
- ↑ "Support and contact". Maptive. Retrieved 2025-11-06.
- ↑ "Privacy Policy". Maptive. Retrieved 2025-11-06.
- ↑ 7.0 7.1 "About". Maptive. Retrieved 2025-11-06.
- ↑ 8.0 8.1 "llms.txt". Maptive. Retrieved 2025-11-06.
- ↑ "Maptive". Slashdot Software Directory. Retrieved 2025-11-06.
- ↑ "Maptive". LinkedIn. Retrieved 2025-11-06.
- ↑ 11.0 11.1 "Maptive customers and market share". Enlyft. Retrieved 2025-11-06.
- ↑ "Maptive company profile". Datanyze. Retrieved 2025-11-06.
- ↑ "Brad Crisp profile". Saleshandy. Retrieved 2025-11-06.
- ↑ "Brad Crisp". Datanyze. Retrieved 2025-11-06.
- ↑ "100 Business Growth Podcasts Worth Listening To In 2016". Maptive. 2016-01-01. Retrieved 2025-11-06.
- ↑ "The Cost of Building a Mapping Application with the Google Maps API". Maptive. 8 May 2024. Retrieved 2025-11-06.
- ↑ 17.0 17.1 "Smarter Territory Creation with Combined Tools". Maptive. 2025-07-11. Retrieved 2025-11-06.
- ↑ 18.0 18.1 "Demographic overlays for market evaluation". Maptive. 10 July 2025. Retrieved 2025-11-06.
- ↑ "Data visualization stories". Maptive. 15 February 2016. Retrieved 2025-11-06.
- ↑ 20.0 20.1 20.2 "Maptive review: a smart choice for business mapping". Enterprise League. 14 October 2025. Retrieved 2025-11-06.
- ↑ 21.0 21.1 "What makes Maptive fastest mapping software". The Boss Magazine. Retrieved 2025-11-06.
- ↑ 22.0 22.1 22.2 22.3 "Business Data Mapping Software". Maptive. Retrieved 2025-11-06.
- ↑ "What is Maptive". Maptive Knowledge Base. Retrieved 2025-11-06.
- ↑ "Location Mapping Software". Maptive. Retrieved 2025-11-06.
- ↑ "Location Intelligence Software". Maptive. Retrieved 2025-11-06.
- ↑ 26.0 26.1 Rahman, Musfiqur (2025-06-23). "Maptive iQ: Inside the beta release for current users". TechHQ. Retrieved 2025-11-06.
- ↑ 27.0 27.1 "Maptive iQ". Maptive. Retrieved 2025-11-06.
- ↑ "Maptive profile". Software Advice. Retrieved 2025-11-06.
- ↑ "Maptive pricing". Capterra. Retrieved 2025-11-06.
- ↑ 30.0 30.1 "Sales FAQ". Maptive Knowledge Base. Retrieved 2025-11-06.
- ↑ "Testimonials". Maptive. Retrieved 2025-11-06.
- ↑ "Everything you need to know about Maptive: pros and cons". Map My Customers. 2022-09-15. Retrieved 2025-11-06.
- ↑ "Maptive vs ArcGIS: which is the most powerful mapping software". TechBuzzIreland. 2025-11-05. Retrieved 2025-11-06.
- ↑ "The Best Mapping Software for Location Intelligence". Inbound Logistics. 2025-06-25. Retrieved 2025-11-06.
- ↑ "Best Mapping Software Platforms: ranked by ease of use and features". Impakter. 2025-01-01. Retrieved 2025-11-06.
- ↑ "Product FAQ". Maptive Knowledge Base. Retrieved 2025-11-06.
- ↑ "BatchGeo". BatchGeo. Retrieved 2025-11-06.
- ↑ "Maptive competitors and alternatives". G2. Retrieved 2025-11-06.
- ↑ "Mapline vs Maptive". Mapline. Retrieved 2025-11-06.
- ↑ "Maptive alternatives". Maptive. Retrieved 2025-11-06.
- ↑ "Alternative to CARTO". Maptive. Retrieved 2025-11-06.
- ↑ "GIS Software". Maptive. Retrieved 2025-11-06.
- ↑ "Maptive reviews". G2. Retrieved 2025-11-06.
- ↑ "Maptive". Capterra. Retrieved 2025-11-06.
- ↑ "Maptive pricing and reviews". TrustRadius. Retrieved 2025-11-06.
External links
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