Marc Oliver Opresnik
| Marc Oliver Opresnik | |
|---|---|
| File:Marc oliver opresnik world marketing summit.jpgMarc oliver opresnik world marketing summit.jpg Opresnik at the World Marketing Summit 2016 in Tokio | |
| Born | September 27, 1969 Duisburg, Germany |
| 🏳️ Nationality | German |
| 🏫 Education | University of Hamburg |
| 💼 Occupation | Author, Marketing Professor, Economist, Researcher |
| Known for | marketing, economics |
Marc Oliver Opresnik (born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with a focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler. His research is about Social Media Marketing and Communication as well as Negotiation and he is the author of more than 30 publications in these subject areas, including Marketing Management, Marketing: An Introduction, Social Media Marketing and The Hidden Rules of Successful Negotiation and Communication.
Career
Marc Oliver Opresnik studied business administration at the University of Hamburg. In 1998 he completed his Ph.D. on ”Corporate Culture in the USA and Germany“. He has worked for ten years in management and strategy positions at a global corporation.
Since 2008, Marc Oliver Opresnik has been Professor of Business Administration, in particular Marketing and Management at the Technische Hochschule Lübeck, a public corporation. He also serves as Deputy Director at the Institute for Entrepreneurship and Business Development. [1] In addition, he is a visiting professor and affiliate member to other international universities such as Regent's University London and East China University of Science and Technology in Shanghai.
Since 2013 Opresnik has been a director of the board of SGMI Management Institut St. Gallen in Switzerland.[2]
In March 2014, he also became Chief Research Officer at Kotler Impact Inc, Philip Kotler's global company and a speaker and expert of the World Marketing Summit.
He is the global co-author to marketing professor Philip Kotler and also member of the editorial board of several scientific journals.
Besides his research and teaching, he works as a trainer, keynote speaker and advisor for international corporations, institutions and governments.
Selected publications
- Marc Oliver Opresnik, Svend Hollensen (2010). Marketing – A relationship perspective. Munich: Vahlen. Search this book on
- Marc Oliver Opresnik, Carsten Rennhak (2011). Grundlagen der Betriebswirtschaftslehre. Heidelberg,New York,London: Springer. Search this book on
- Marc Oliver Opresnik (2014). The Hidden Rules of Successful Negotiation and Communication. Heidelberg,New York,London: Springer. Search this book on
- Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik (2014). The Quintessence of Marketing. Heidelberg,New York,London: Springer.CS1 maint: Multiple names: authors list (link) Search this book on
- Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2015). Marketing Management, 14th edition. Pearson.CS1 maint: Multiple names: authors list (link) Search this book on
- Marc Oliver Opresnik, Svend Hollensen (2015). Marketing – A relationship perspective, 2nd edition. Munich: Vahlen. Search this book on
- Marc Oliver Opresnik, Carsten Rennhak (2016). Marketing: Grundlagen. Heidelberg,New York,London: Springer. Search this book on
- Gary Armstrong, Marc Oliver Opresnik, Philip Kotler (2016). Marketing: An Introduction, Global Edition, 13th edition. Prentice Hall.CS1 maint: Multiple names: authors list (link) Search this book on
- Marc Oliver Opresnik, Oguz Yilmaz (2016). Die Geheimnisse erfolgreichen Online-Marketings mit YouTube. Social-MediaErfolgsstrategien für Unternehmen und Unternehmer. Heidelberg,New York,London: Springer. Search this book on
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2017). Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2) (English Edition). Opresnik Management Consulting.CS1 maint: Multiple names: authors list (link) Search this book on
- Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2017). Marketing Management, 15th edition. Pearson.CS1 maint: Multiple names: authors list (link) Search this book on
- Marc Oliver Opresnik, Svend Hollensen (2017). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 3). Independently published. Search this book on
- Marc Oliver Opresnik (2018). Convinced! Communicate, present and negotiate successfully: Inspire people and achieve more (Opresnik Management Guides, Band 7). Independently published. Search this book on
- Marc Oliver Opresnik, Svend Hollensen (2018). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 8). Independently published. Search this book on
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2019). Social Media Marketing: A Practitioner Guide, 3rd edition (Opresnik Management Guides Book 11) (English Edition). Opresnik Management Consulting.CS1 maint: Multiple names: authors list (link) Search this book on
References
- ↑ "Das Team,". bio-med-tec.de. Retrieved 8 April 2019.
- ↑ "Executive Board,". sgmi.ch. Retrieved 30 April 2019.
- https://www.kotlerimpact.com/speakers/marc-oliver-opresnik/
- https://www.opresnik-management-consulting.de/en/management-english/
- https://www.th-luebeck.de/hochschule/hochschulorganisation/personalverzeichnis/person/marc-oliver-opresnik/
External links
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Wikiquote has quotations related to: Marc Oliver Opresnik |
- Literature by and about Marc Oliver Opresnik in the German National Library catalogue
- Works by and about Marc Oliver Opresnik in the Deutsche Digitale Bibliothek (German Digital Library)
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