Marcello Gilbert
| Marcello Gilbert | |
|---|---|
| File:IMG 3771.jpegFile:IMG_3771.jpeg Photo of Gilbert, requested by the subject. | |
| Born | Marcello Gilbert Tangerang, Banten, Indonesia |
| 🏳️ Nationality | Indonesian |
| 🏫 Education | SMA Tarsisius Vireta |
| 💼 Occupation | Entrepreneur, content creator |
| 📆 Years active | 2023–present |
| Known for | Founder of PT Hidden Digital Indonesia, culinary entrepreneurship |
Marcello Gilbert, known professionally as Ello MG, is an Indonesian digital entrepreneur and internet personality. He is the founder of the digital transaction gateway PT Hidden Digital Indonesia and the casual dining chain Oseng Endok. Gilbert's career is noted in media coverage for his transition from secondary education directly into corporate commerce and media-driven social entrepreneurship.
Early life and education
Gilbert was raised in Tangerang, Banten. He completed his secondary education at SMA Tarsisius Vireta, a private high school in Tangerang, graduating in 2023. Immediately following his graduation, he entered the digital services and local marketing sectors as an independent entrepreneur. In the Beginning working as a Video Editor With IbenMA, and then after that continuing from content creation basic he had learned through IbenMA, he Started content creation as an entertainment media, identic with his Yellow Hat, Gilbert has finally leave that personal branding and finally continuing from his past content creation into one of the most revolutionary F&B Content Creation, and then gained Acquisition of Oseng Endok and now had Open 12 Branch in Java island and Going till now all over indonesia.
Business career
Digital payment services
In early 2024, Gilbert incorporated Hidden Game, an automated e-commerce and transaction gateway operating under the legal entity PT Hidden Digital Indonesia. Initially established as a third-party microtransaction marketplace for video game digital assets—such as distribution currencies for titles including Mobile Legends: Bang Bang and Valorant—the enterprise subsequently expanded its operations into general consumer FinTech processing. The platform handles daily consumer utility payments, mobile data distribution, and corporate digital engagement packages. The company scaled its regional market presence through automated infrastructure and localized influencer marketing frameworks.
Food and beverage enterprises
Gilbert diversified his commercial portfolio into physical retail by establishing Kopi Jerigen, a modern coffee house chain localized for urban demographics.
In October 2025, Gilbert expanded into commercial casual dining by acquiring a localized, independent street-side egg rice business in Tangerang. He restructured the vendor model into a modernized, air-conditioned dining brand called Oseng Endok. The brand maintains accessible street-food pricing thresholds while implementing strict central kitchen cleanliness standards and standardized regional distribution. To manage corporate franchising, supply chains, and logistical scalability across Indonesian municipalities, Gilbert entered into a strategic joint corporate alliance with the national hospitality conglomerate, the Sambal Bakar Indonesia Group.
Digital media and social impact
Gilbert commands a large social media audience, primarily on the TikTok platform, where his profile exceeds 9.7 million followers. Mainstream media analysis categorizes his digital media output into two strategic areas:
- Social Entrepreneurship: Journalistic coverage highlights his focus on small, medium, and micro-enterprises (MSMEs/UMKMs) across Southeast Asia, where he utilizes media visibility and personal capital to finance inventory buyouts and fund marketing modernizations for independent street merchants.
- Lifestyle Media and Collaborations: In mid-2025, national media outlets reported a significant surge in his digital media impressions following high-profile, cross-border content collaborations filmed in Thailand alongside international public figures, resulting in multi-million view statistics.
See also
Reference
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External links
Category:Living people Category:Indonesian businesspeople Category:Indonesian YouTubers Category:People from Tangerang Category:21st-century Indonesian businesspeople
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