Dr. Marcus Collins
Dr. Marcus Collins is an American marketing professor, author, and public speaker. He is best known for leading Beyoncé’s digital strategy during her 2009 album cycle and for his contributions to the field of cultural marketing.[1][2] Collins currently serves as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.[3] He is the author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and a regular contributor to Forbes, where he writes about branding, culture, and human behavior.[4] His research focuses on how cultural meaning shapes consumer behavior.[5]
| Dr. Marcus Collins | |
|---|---|
| File:Marcus Collins.jpgMarcus Collins.jpg Collins in 2023 | |
| Born | |
| 🏳️ Nationality | American |
| 🏫 Education | University of Michigan (B.S., MBA) Temple University (DBA) |
| 💼 Occupation | |
| 🌐 Website | Website |
Collins has been recognized by Advertising Age’s "40 Under 40," Crain’s "40 Under 40," and was inducted into the American Advertising Federation's Advertising Hall of Achievement in 2020.[6][7][8] In 2023, he was named a Thinkers50 Radar Distinguished Award Winner.[9]
References
- ↑ "Video 'More influential to human behavior than culture': Dr. Marcus Collins". ABC News.
- ↑ "I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy". Business Insider.
- ↑ "Michigan Ross Research Faculty - Marcus Collins". University of Michigan.
- ↑ "Dr. Marcus Collins - Marcus Collins". Forbes.
- ↑ "How culture and social media are shaping the 2024 presidential race - CBS News". CBS News.
- ↑ "American Advertising Federation's Hall of Achievement - Marcus Collins".
- ↑ "Crains 40 Under 40 - Marcus Collins". Crain's Detroit Business.
- ↑ "Meet Ad Age's 2016 40 Under 40". Ad Age.
- ↑ "Marcus Collins, Thinkers50 Radar Distinguished Award Winner".
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