Marissa Solis
Comment: Quotes and interviews from Solis are not independent sources and do not count towards Wikipedia's notability criteria. D CEO is the only source here that could plausibly count but even that is borderline. Helpful Raccoon (talk) 02:19, 5 September 2026 (UTC)
- Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. LFRWiki29 (talk) 17:57, 4 September 2026 (UTC)
| Marissa Solis | |
|---|---|
| Born | 1972 (age 53–54) Mexico City, Mexico |
| 🎓 Alma mater | Georgetown University University of Texas at Austin |
| 💼 Occupation | Marketing executive |
| 👔 Employer | National Football League |
| Title | Senior vice president of global brand and consumer marketing |
Marissa Solis (born 1972) is a Mexican-born marketing executive who has served as senior vice president of global brand and consumer marketing for the National Football League (NFL) since 2021. Her responsibilities include the league's brand strategy, advertising and efforts to broaden its audience.[1][2] Before joining the NFL, she spent 18 years at PepsiCo, including senior positions at PepsiCo Beverages North America and Frito-Lay.[1]
Early life and education
Solis was born in 1972 in Mexico City, Mexico. At age ten, she moved to the Rio Grande Valley in Texas with her mother and sister.[2][3] She attended Georgetown University on a scholarship[3] and earned a bachelor's degree in international economics. She later received a master's degree in public administration and public affairs from the University of Texas at Austin.[4]
Career
Solis began her career as a brand manager for Procter & Gamble in Latin America. She later spent three years as a management consultant at Deloitte Consulting.[2]
She joined PepsiCo in 2003 as an assistant brand manager for Tostitos. Over the next 18 years, she worked in brand marketing, sales, portfolio strategy, partnerships and media.[2][4] She later led PepsiCo Beverages North America's Hispanic Business Unit as vice president and general manager. Her final position at the company was senior vice president of core brands, partnerships and media at Frito-Lay North America.[1]
The NFL appointed Solis senior vice president of global brand and consumer marketing in November 2021. Her responsibilities include developing the league's brand strategy and advertising campaigns.[1] Her international remit included efforts to expand the league's audience in Mexico.[5] Her work has also included the "Helmets Off" strategy, which focuses on players' lives and interests away from the field.[6] The NFL also promoted flag football through the 2023 Super Bowl commercial Run With It, which featured Mexico national-team quarterback Diana Flores.[7]
Solis received an executive producer credit for Run With It, which won the 2023 Sports Emmy Award for Outstanding Public Service Content.[8] She also received an executive producer credit for Somebody, which won the same category at the 2025 Sports Emmy Awards.[9] In 2026, Adweek named her to its "Most Powerful Women in Sports" list,[6] and People en Español included her in its annual list of the 25 most powerful women.[10][11]
References
- ↑ 1.0 1.1 1.2 1.3 Fischer, Ben (November 8, 2021). "NFL adds Frito Lay vet Solis as new marketing senior VP". Sports Business Journal. Retrieved September 3, 2026.
- ↑ 2.0 2.1 2.2 2.3 Swanger, Ben (October 23, 2023). "Meet Marissa Solis: The NFL's Global Marketing Leader". D CEO. Retrieved September 3, 2026.
- ↑ 3.0 3.1 Artola, Luján (February 5, 2026). "Marissa Solis: 'Si hace cinco años me dices que Bad Bunny iba a actuar en la Super Bowl, no lo habría creído jamás'". El País (in español). Retrieved September 3, 2026.
- ↑ 4.0 4.1 "Consolidated Communications Adds Marissa Solis to Board of Directors" (Press release). Consolidated Communications. January 24, 2022. Retrieved September 3, 2026.
- ↑ Velázquez González, Ariel (November 21, 2022). "Marissa Solís, el rostro mexicano de la NFL". Excélsior (in español). Retrieved September 17, 2026.
- ↑ 6.0 6.1 Hardin, Brandon (February 3, 2026). "The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others". Adweek. Retrieved September 17, 2026.
- ↑ Notte, Jason (October 19, 2023). "How the NFL's Super Bowl Ad Drove Flag Football Fever and Attracted Brands to the Sport". Adweek. Retrieved September 3, 2026.
- ↑ "44th Annual Sports Emmy Awards: Winners" (PDF). National Academy of Television Arts and Sciences. May 22, 2023. p. 33. Retrieved September 3, 2026.
- ↑ "46th Annual Sports Emmy Awards: Winners" (PDF). National Academy of Television Arts and Sciences. May 20, 2025. p. 39. Retrieved September 3, 2026.
- ↑ Joseph, Carole; Utset, Joaquim; Rocha, Kika; Aranguez, Teresa (March 27, 2026). "Poderosas 2026: Ejecutivas con mando". People en Español (in español). Retrieved September 17, 2026.
- ↑ Redacción People en Español (March 27, 2026). "Las 25 mujeres más poderosas: el mérito de nunca rendirse". People en Español (in español). Retrieved September 17, 2026.
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