Mark Jakins
Mark Jakins is the founder and director of Futuredrum.
Professional Life[edit]
Futuredrum is a marketing and communications consultancy that assists companies in improving their commercial results, marketing and sales strategies and people development by leveraging Mark’s expertise and track record, and large network.
Mark is adept at finding effective marketing strategies that launch, grow and sustain the market position of a company, he has sharpened his skill set in a successful career spanning over 25 years.
He has held senior executive marketing and commercial positions, which include Group Marketing and Operations Executive at Peermont.[1], Chief Commercial Officer Primedia[2], Chief Executive: Commercial Enterprises at the SABC[3], and now Group Marketing, Revenue and Sales Director at Premier Hotels and Resorts from 2019[4]
At Peermont from 2006 to 2017,Mark was responsible for the Operations, as well as Marketing and Sales. He regularly initiated and managed profit improvement plans, brand launches, marketing campaigns, and sales strategies for the various Peermont properties, ran the annual strategy and budget process for operations, and was a member of all subsidiary boards within Peermont.
As Chief Executive: Commercial Enterprises at the South African Broadcasting Corporation (SABC) from 2001 to 2006 he directed the new brand portfolio strategy and commercial operations of the 23 radio and television channels, which led to the financial turnaround of the company in the early 2000’s – turning a net loss of R100m to a profit of R800m.
Mark has also held senior management / director positions in Budget Car Rental, Southern Sun and Sun International. He began his career as a Unilever brand office graduate and pioneered brand launches at Nabisco[5]. In 2004 and 2005 he was voted as one of the top marketers in SA in the Sunday Times survey[6]. He was also a founder of the new Marketing Association of South Africa[7], and served as a Trustee of the Vega School [Needs source from Vega]. He is also the founder of Futuredrum – a new age Marketing and Business Consultancy that drives revenue and brand improvement performance in struggling blue chip companies, and companies needing rapid growth.
Mark’s notable accomplishments are:
- B Social Sciences in Economics and Marketing (1965)
- Unilever U.M.D.P. Programme in Marketing Management Sun International Financial Management Programme
- Board Member at Budget Car Rental (1995 to 1997)
- Non-exec director on 8 Peermont Subsidiary Boards
- Founding Board member of New Marketing Association of South Africa
- Vega Advisory Council Trustee
References[edit]
- ↑ Releases, Press (2017-05-26). "Peermont excites with improvements". Business Events Africa. Retrieved 2019-06-24.
- ↑ "Primedia Broadcasting brings in heavyweight Mark Jakins as CCO". www.bizcommunity.com. Retrieved 2019-06-24.
- ↑ Bloom, Kevin. "An African Anomaly". The M&G Online. Retrieved 2019-06-24.
- ↑ "No room for corporate travellers?". Business Traveller Africa. 2013-03-05. Retrieved 2019-06-24.
- ↑ Reporter, The Media (2018-02-05). "The Hotseat: Mark Jakins is leading from the front". The Media Online. Retrieved 2019-06-24.
- ↑ "Brand SABC is recognised". www.bizcommunity.com. Retrieved 2019-06-24.
- ↑ "New Marketing Achievement Award launches in South Africa". www.bizcommunity.com. Retrieved 2019-06-24.
Mark Jakins[edit]
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