Mark LaNeve

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Mark LaNeve
Born1958 (age 63–64)
🏳️ NationalityUnited States
🏫 EducationBachelor of Arts in Marketing
🎓 Alma materUniversity of Virginia
💼 Occupation
📆 Years active  1981 - present
👔 EmployerFord Motor Company

Mark LaNeve is a Vice President of Marketing, Sales and Service for the United States at Ford Motor Company. In 1981 he graduated from University of Virginia as a Bachelor of Arts in Marketing and from 1993 he has been a manager in various corporations including Ford Motor Company, General Motors, etc.[1] In 2020 he initiated an online sale of the Ford used cars.[2]


  • General Motors
    • 1993 - Director of Marketing at Pontiac division
    • 1995 - Brand Manager
  • Volvo Cars North America
    • 1997 - Chief Marketing Officer (CMO)
    • 1999 - President and CEO
  • General Motors Corporation
    • 2001 - General Manager of Cadillac division
    • 2004 - Vice President of Sales, Service and Marketing at GM
  • Allstate Corporation
    • 2009 - Chief Marketing Officer
    • 2010 - Senior Executive Vice President
  • Ford Motor Company[3][4][5]
    • 2012 - Chief Operating Officer at Global Ford Team - WPP Group[6]
    • 2015 - Vice President of US Marketing, Sales and Service[7][8][9]


  • 2003 - Grand Marketer of the Year by Brandweek Magazine for the marketing campaign success for Cadillac cars[10]

See also[edit]

  • Chief Marketing Officer
  • Chief Operating Officer


  1. "Business Leaders and top investors hot news".
  2. "Ford To Start Online Sales Of Used Cars Soon". Ford Mustang Mach-E Forum -
  3. Detroit, Hour (August 1, 2012). "Former GM executive Mark LaNeve Joins Global Team Ford".
  4. Detroit, Team. "Mark LaNeve Joins WPP's Global Team Ford".
  5. Wayland, Michael (April 2, 2020). "Ford's first-quarter sales drop 12.5% amid coronavirus pandemic". CNBC.
  6. "Mark Laneve, Chief Operating Officer, Global Team Ford - WPP Group".
  7. "Mark LaNeve named head of Ford US sales and marketing". Hyundai Genesis Forum.
  8. "Four new SUVs to be launched by Ford | Foray News". Foray Motor Group.
  9. "Details of Ford Motor Company's June 2018 U.S. Sales conference call | Automotive World".
  10. "Cadillac Rocks Out".

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