Martin Roll
From EverybodyWiki Bios & Wiki
| Martin Roll | |
|---|---|
| Born | Copenhagen, Denmark[1] |
| 🎓 Alma mater |
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| 💼 Occupation | Business and brand strategist[2] |
| 👔 Employer | Martin Roll Company[2] |
| Title | Chief Executive Officer[2] |
Martin Roll is a Danish[1] author and brand strategist.[2] Roll appears regularly in global television and print media.[3][4][5][6][1][7][8][9][10] He holds an MBA from INSEAD where he is an Entrepreneur in Residence.[2] Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business.[11]
Bibliography[edit]
- Roll, Martin (2006). Asian Brand Strategy: How Asia Builds Strong Brands. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-4039-9279-6. Search this book on
- Roll, Martin (2015). Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-349-67574-6. Search this book on
- Roll, Martin (2016). "Branding and Emerging Markets". The Future of Branding. United Kingdom: SAGE Publishing. ISBN 978-9-3515-0316-3. Search this book on
References[edit]
- ↑ 1.0 1.1 1.2 1.3 胡雨濛. "Branding expert sees Chinese firms rising in confidence - Opinion - Chinadaily.com.cn". www.chinadaily.com.cn. Retrieved 2018-08-20.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Martin Roll" (PDF). INSEAD. Retrieved 2018-08-19.
- ↑ "Cadbury tackles Malaysia pork debacle". BBC News. Retrieved 2018-08-20.
- ↑ Lee, Yoolim (2016-10-11). "Note 7's Death Leaves Samsung's Brand at Risk". Bloomberg. Retrieved 2018-08-20.
- ↑ "Cocoon Capital appoints renowned branding consultant Martin Roll as senior advisor". e27. Retrieved 2018-08-19.
- ↑ Kermeliotis, Teo. "Doing business in China: Five tips for success - CNN". CNN. Retrieved 2018-08-20.
- ↑ "Five Best Practices of Global Brand Management". INSEAD Knowledge. 2015-07-08. Retrieved 2018-08-19.
- ↑ "Martin Roll Thinks APAC Brands Must Build Their Own Legacies". www.cmo.com. Retrieved 2018-08-19.
- ↑ Wilson, Karl. "Brand new day". China Daily HK. Retrieved 2018-08-19.
- ↑ "The enduring power of the princes of K-pop". BBC News. 2018-01-08. Retrieved 2018-08-19.
- ↑ Wreden, Nick. "Best Business Books: Marketing". strategy+business. Retrieved 2018-08-20.
External links[edit]
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