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Masoom Minawala

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Masoom Minawala
Born27 December
🏳️ NationalityIndian
🏳️ CitizenshipIndian
💼 Occupation

Masoom Minawala is an Indian fashion entrepreneur, blogger and socialite.

Personal life[edit]

Minawala and Mehta's wedding in Mumbai

Minawala grew up in Surat and Mumbai. She currently lives in Antwerp, Belgium.[1]

In 2020 she was married to Shailin Mehta.[2]

Career[edit]

She was featured in CNN’s 20 under 40 (India) list,[3] and was featured in HSBC’s worldwide list of female entrepreneurs.[4][5]

Minawala was featured in a Louis Vuitton campaign of leather accessories and jewellery.[6]She was awarded "Best Luxury Blogger 2019" by Cosmopolitan magazine.[7]

She was included in a list by the Evening Standard newspaper of Instagram influencers of colour.[8]

Masoom's online fashion portal Style Fiesta generated revenue of INR 15 million in 2014 by converting her online blog readers into her customers.[9]Masoom did various projects in collaboration with top brands like Calvin Klein, French Connection, Armani etc.[10][11] In October 2019, she was a speaker at TEDx.[7]

References[edit]

  1. "Mumbai Magic: Blogger Masoom Minawala's Festive Wedding in India". Vogue. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  2. "Colours all year! Young couples combine Holi and weddings, two fun occasions". Hindustan Times. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  3. "India – Twenty under forty". CNN. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  4. "Featured in the Financial Times: No rest for the successful: The 24-hour life of an entrepreneur". HSBC. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  5. "HSBC Private Bank Joins Worldwide Celebrations of Female Entrepreneurs". Bloomberg. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  6. "Beyond the 'gram: How the Instagram influencer-brand relationship works". Vogue India. Retrieved 18 October 2020. Unknown parameter |url-status= ignored (help)
  7. 7.0 7.1 "Theme: A Changing World". Ted Talk. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  8. "22 Instagram influencers of colour to follow for street style inspiration". Evening Standard. Retrieved 16 October 2020. Unknown parameter |url-status= ignored (help)
  9. "Monetisation of blogs: A case of social media entrepreneurship". Indian Journals. Retrieved 18 October 2020. Unknown parameter |url-status= ignored (help)
  10. "The haute 'M'issary". Deccan Chronicle. Retrieved 18 October 2020. Unknown parameter |url-status= ignored (help)
  11. "Fashion to fitness: Meet the women who dominate India's IGTV". New Indian Express. Retrieved 18 October 2020. Unknown parameter |url-status= ignored (help)


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