McLean Greaves
McLean Greaves (nee Mclean Mashingaidze Greaves) (born Barbados, died Canada, 2016) was a Canadian writer, technologist and internet entrepreneur.[1] He is known for founding the Cafe los Negroes website and forum in 1995.[2][3][4]
Life[edit]
Greaves spent his early life in British Columbia. He moved to New York City in the 1990s, and worked for Paper Magazine.[5][2] Greaves founded the web design company Virtual Melanin Inc, which served black and Latino clients in the cultural sector.[3] Clients included Spike Lee's 40 Acres and a Mule production company and Bad Boy Records label.[6][2]
After Cafe los Negroes closed, Greaves seved as VP of content for volume.com, a project of HBO.[5] He served as executive producer for ZeD, a Canadian variety TV program and website.
Cafe los Negroes[edit]
Cafe los Negroes (CLN) was a subscriber-based website and forum that provided "futurism from a practical perspective that speaks to Generation Xfro (the wired segment of diasporic peeps of color.)"[3] It was a showcase for black and Latino artists and creatives.[7] It was also a place where emerging atists and writers could publish their work.[2]
Greaves intended it to be an editorial project along the lines of Ebony or Jet magazines, only for Gen X.[8] It lived at cafelosnegroes.com.[8] CLN was run out of Greaves's apartment in BedStuy, Brooklyn.[3]
CLN was one of the first online projects in New York founded by and intended for the black community. Other early black web projects include Net Noir or Melanet.[2]
References[edit]
- ↑ "McLean Greaves | HuffPost". www.huffingtonpost.ca. Retrieved 2021-05-15.
- ↑ 2.0 2.1 2.2 2.3 2.4 "Cafe Los Negroes: Webbing Black and Latino Cultures". archive.nytimes.com. Retrieved 2021-05-15.
- ↑ 3.0 3.1 3.2 3.3 McNeil, Joanne (2020). Lurking: How a Person Became a User. New York: Picador. ISBN 9780374194338. Search this book on
- ↑ "From Cafe los Negros to Black Girl Twitter: A Note on Race and Ownership of Social Media Properties". newmodelminority.com. Retrieved 2021-05-15.
- ↑ 5.0 5.1 Staff, About the Author WORD (2016-03-17). "McLean Greaves, RIP". WordMag. Retrieved 2021-05-15.
- ↑ "Roaches in the Machine". Wired. ISSN 1059-1028. Retrieved 2021-05-15.
- ↑ "Cafe Los Negroes". EW.com. Retrieved 2021-05-15.
- ↑ 8.0 8.1 Nelson, Alondra; Tu, Thuy Linh Nguyen; Hines, Alicia Headlam (March 2001). Technicolor: Race, Technology, and Everyday Life. NYU Press. ISBN 978-0-8147-3604-3. Search this book on
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