|File:MealEnders product image for header.png|
|Product type||Appetite Control|
|Introduced||2013by Mark Bernstein.|
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MealEnders are lozenges designed to curb overeating. They are part of the weight loss and weight management industry which achieved $168.95 billion in sales worldwide in 2016. North America is the primary market where two out of three adults are overweight or obese. MealEnders is designed as a non-pharmacological appetite suppressant.
MealEnders were developed by San Francisco-based WillPower Labs, Inc. (led by Mark Bernstein) in conjunction with Silicon Valley-based food development firm Mattson. The Mattson team was led by Barb Stuckey, author of Taste What You're Missing.
The lozenges are designed to cue the cessation of eating by keeping the user occupied until the feeling of satiety is reached naturally. According to CEO and Founder Mark Bernstein, the product "works to reward and reset your taste buds, while helping to naturally transition your focus away from eating". The lozenges can be used at the end of a meal to avoid overeating or at any point in the day to avoid excess snacking. Each lozenge contains 15 calories, 2 grams of sugar and is gluten- and caffeine-free.MealEnders are available in four flavors: Chocolate Mint, Citrus, Mocha and Cinnamon.
Stanford School of Medicine report
A 2017 study on the effect of MealEnders on food intake in adults was conducted by the Stanford School of Medicine. The experiment used an A-B-A design to examine the effectiveness of the MealEnders product on decreasing calorie intake by assisting with portion control and reducing snacking. The researchers found that participants reduced their daily intake by an average of 231 calories while using MealEnders, and an average of 207 calories after discontinuing use of the lozenges. The study also found out that despite the reduction in caloric intake, there was no increase in hunger. The Stanford report states: "despite reporting consuming significantly fewer calories per day, the nonsignificant trends in the data suggested participants were slightly less hungry and expended slightly more energy during the day”.
Shark Tank appearance
MealEnders was featured in a 2017 episode of Shark Tank. The company was seeking $350k in exchange for 8% of the business but failed to attract any of the sharks. When the episode was filmed in 2016 the company had had lifetime sales of $1.2 million. A year after the broadcast of Shark Tank, the company’s lifetime sales had grown to over $5 million.
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- "Report on the Study of the Effect of MealEnders on Food Intake in Adults" (PDF). Stanford Prevention Research Center. Retrieved 2 August 2018.
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- Barbuti, Angela (3 March 2017). "MealEnders on 'Shark Tank': A Look Inside the Crave-Curbing Lozenges". Heavy.com.
- Alexander, Jeremy (7 March 2017). "Lozenge to Prevent Overeating Pitched on Shark Tank - Meal Enders". Huffington Post.
- Chen, Connie. "8 'Shark Tank' companies that didn't land a deal but are still doing incredibly well". Business Insider. Retrieved 2 August 2018.
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