Measure of Music (conference)
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| Measure of Music | |
|---|---|
| Status | Active |
| Genre | |
| Frequency | Annual |
| Location(s) |
|
| Years active | 3 |
| Inaugurated | February 26, 2021 |
| Founder | Christine Osazuwa[1][not in citation given][2] |
| Most recent | February 23, 2024 |
| Next event | 2025 |
| Sponsors |
|
| Website | measureofmusic |
Measure of Music (MoM) is a multiple day virtual conference for music industry professionals working in digital media, and is held annually online with hackathons in select cities.[3] Formed in 2021, the globally focused conference is a free data tech conference and workshop aimed at fostering innovation and equity with the data sector of the music business.[4][5]
Measure of Music involves a series of panel discussions and keynotes by industry veterans, while hackathon participants simultaneously work for a 48 hour period to workshop a music data project that’s presented to judges. Measure of Music is privately owned, but is supported by sponsors.[6][7]
Background[edit]
Development[edit]
Measure of Music was founded by first generation Nigerian American Christine Osazuwa in 2020 during the Covid-19 Pandemic.[8] It was created in response to a profound amount of outreach Osazuwa received from aspiring industry professionals for advice in advancing their careers.[9][10] At the time, Osazuwa was an executive at Warner Music Group, having previously held roles at Universal Music Group, and appointed positions at trade organizations like Keychange and shesaid.so.[11][12][13][14] Osazuwa was an active mentor to several tech startups, and nurtured her online audience of over 30K followers with career advice on LinkedIn.[15]
The inaugural conference occurred on February 26, 2021, beginning as a three-day weekend program to give aspiring entertainment industry professionals an in-depth review of how the music industry uses data, followed by an invitation to apply what was learned during the conference to a project that would be presented in a competitive workshop at the end of the conference.[16][17]
Events[edit]
Because of its inception in 2021 in the cusp of the Covid-19 pandemic, Measure of Music began as a virtual conference with attendees, volunteers, and speakers representing 21 countries across 12 time zones.
The second Measure of Music conference took place from February 25-27, 2022 with 46 speakers, 16 judges, 12 sponsors, and it nearly doubled its spectators, hosting over 1,700 reregistered participants worldwide.
In 2023, during its third year, Measure of Music hosted virtual spectators and also in-person hackathon participants in New York City and Barcelona.[18][19] Over 3,000 participants registered for the conference in 2023.
The fourth Measure of Music conference took place February 24-26, 2024, online with over 2,100 registered attendees and also in Barcelona and Philadelphia.[20]
Notable speakers[edit]
- YolanDa Brown OBE, Saxophonist and Chair of British Phonographic Industry, Brit Awards, & Mercury Prize[21]
- Molly Neuman, CMO, Downtown Music Holdings[22]
- Grant Gregory, Research Manager, Luminate
- Joanna Noyes, SVP of Global Marketing & Brand Strategy, The Orchard
- Erica Bone, VP of People, Warner Music Group
- Evan Gilgenbach, Senior Full Stack Engineer, Genius
- Paulette Long OBE, Deputy Chair of Diversity Task Force, UK Music
- Cherie Hu, Founder, Water & Music
- Temi Adeniji, Managing Director, Warner Music Africa; SVP, SSA & Special Projects
- Kevin Breuner, Head of Artist Development & Education, BandLab Technologies
- Lwandile "ByLwansta" Nkanyuza, Creative Director, NORMVL
- Meng Ru Kuok, Founder, Caldecott Music Group; Founder, BandLab
- Aibee Abidoye, EVP, Chocolate City
- Ammo Talwar, CEO and Founder, Punch Records
- Shane Shapiro, CEO, Sound Diplomacy
- Scott Cohen, Chief Innovation Officer, Warner Music Group
- Ace “Call Me Ace” Patterson, CEO, Five Mic Studios
References[edit]
- ↑ Women Do Tech | Abbey Road Equalise by Anthony Achille; published May 24, 2023; retrieved March 23, 2024
- ↑ African Music's Mainstream Impact on Culture & Community at SXSW; published March 12, 2024; retrieved March 23, 2024
- ↑ Warner's Christine Osazuwa on the Thrilling Intersection of Music, Tech and Data at Muse by Clio; by Tim Nudd; published July 5, 2021; retrieved March 23, 2024
- ↑ KEY WORLDWIDE MUSIC INDUSTRY EVENTS LIST 2021 at Synchtank; by Emma Griffiths; published February 26, 2021; retrieved March 23, 2024
- ↑ NOISEMAKERS: MAKING MOVES at HITS Daily Double; published November 9, 2021; retrieved March 23, 2024
- ↑ Harmonizing data and action: Unleashing the power of audience intelligence in the music industry at Audiense; by Rachel May Quin; published February 20, 2024; retrieved March 23, 2024
- ↑ 6 innovative female music tech leaders you should know at MusicIO; published March 8, 2022; retrieved March 23, 2024
- ↑ The Alumni Awards Return at UMBC; by Randianne Leyshon; published October 18, 2021; retrieved March 23, 2024
- ↑ A career born of Baltimore’s music scene led this exec to launch Measure of Music, a virtual arts and tech fest at Technical.ly; published February 21, 2023; retrieved March 23, 2024
- ↑ How To Break Into The Entertainment Business at Forbes; by Roberta Matuson; published November 8, 2023; retrieved March 23, 2024
- ↑ AFTER ‘ROE’: MUSIC’S LEADERS ON HOW TO TAKE ACTION at Billboard Magazine; published July 29, 2022; retrieved March 23, 2024
- ↑ Nova Twins win Women in Music New Artist Award sponsored by PRS for Music and PRS Foundation at PRS for Music; by Liam Konemann; published november 14, 2022; retrieved March 23, 2024
- ↑ AFTER RAISING $150M LAST MONTH, MUSIC EXPERIENCES COMPANY POLLEN LETS 150+ STAFF GO at Music Business Worldwide; by Murray Stassen; published May 31, 2022; retrieved MArch 23, 2024
- ↑ Executive Turntable: Solid Foundation Boards New Partner; BBC Hires D&I Director at Billboard Magazine; bby Chris Eggersten; published September 9, 2022; retrieved March 23, 2024
- ↑ Women in Tech Mentoring Program at Women Tech; retrieved March 23, 2024
- ↑ Shoobs' Christine Osazuwa on hassle-free ticketing, building superfans, email marketing, and more at Audience Republic; by Rod Yates; published June 9, 2023; retrieved March 23, 2024
- ↑ MEASURE OF MUSIC, THE HIGHLY ACCLAIMED MUSIC CONFERENCE IS BACK THIS WEEKEND BREAKING DOWN BARRIERS FOR EMERGING ARTISTS at Guap; published February 21, 2024; retrieved March 23, 2024
- ↑ Measure Of Music announces 2023 dates & details at Music Week; published December 1, 2022; retrieved March 23, 2024
- ↑ MEASURE OF MUSIC RETURNS at HITS Daily Double; published December 1, 2022; retrieved March 23, 2024
- ↑ Fourth annual Measure of Music conference announces panels, speakers & partners for 2024 at Record of the Day; published February 8, 2024; retrieved March 23, 2024
- ↑ Measure For Music confirms YolanDa Brown, Temi Adeniji and more as keynote speakers at Music Week; by Miranda Bardsley; published February 20, 2024; retrieved March 23, 2024
- ↑ Measure of Music conference to return in February 2023 at Music Ally; by Stuart Dredge; published December 1, 2022; retrieved March 23, 2024
External links[edit]
- Measure of Music Homepage
- 2021 Conference Recap
- 2022 Conference Recap
- 2023 Conference Recap
- 2024 Conference Recap
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