Meg Coffey
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| Meg Coffey | |
|---|---|
| Born | United States |
| 🏳️ Nationality | Australian |
| 💼 Occupation | Media personality |
| Known for | State of Social |
| Notable work | Masters of Spin, Download this Show, Disrupt Nation |
| Board member of | Australia's North West, Auspire, Athletics West |
| 🌐 Website | meg |
Meg Coffey is an American-born Australian media personality and speaker known for her opinion on trends in marketing and social media.
She is a regular media commentator appearing on Masters of Spin on Weekend Sunrise, Download this Show on Radio National and others.
Career[edit]
Media & Technology Journalism[edit]
Coffey is regularly quoted for spotting new features on social media platforms.
She regularly appears on the ABC's technology radio program Download This Show which examines the latest developments in social media, consumer electronics, digital politics, hacktivism and online privacy. The program airs on Radio National, ABC Local Radio Digital and throughout Asia Pacific on Radio Australia.[1]
Coffey appears fortnightly on Channel 7's Weekend Sunrise television program Masters of Spin segment examining the latest marketing and advertising trends and stories.[2]
She also appears weekly on Triple M radio in Albany and Karratha. From 2014 until March 2022, she appeared on Saturday Nights with Tony McManus on 6PR discussing the latest social media and tech news.
From 2018 to 2020 Coffey was a regular on 9 News Perth’s The Pulse discussing the trending topics of the day.[3]
During the 2017 Western Australian State Election, Coffey appeared on ABC Evening News dissecting the social media efforts during the campaign. in her weekly segment, she was interviewed by James McHale.[4]
She is a regular contributor to media publications across Australia, offering opinions on the latest trends in digital marketing as well as new features spotted on platforms. She has been featured in The Project[5], SmartCompany[6], Sydney Morning Herald[7], The Courier Mail[8], The West Australian, Business News, Social Media Today[9], AdWeek[10], SBS[11] and others[12]
Notable Podcasts[edit]
Coffey featured on Connected, a podcast from Meta that addresses the big questions that have shaped the marketing industry and explores the past, present and future in key areas of marketing, advertising and consumer behaviour.[13]
Education & Training[edit]
Coffey delivers numerous workshops and training sessions on the role of social media in small business[14]. She has spoken at the world’s largest content marketing conference Content Marketing World (US)[15], as well as at Content Tech (US) and State of Social.
From 2015 until March 2020, she worked with Tourism Council Western Australia to develop a series of social media workshops which were then delivered to their members across Western Australia[16]
Social Media Perth (SMPerth)[edit]
Founded in 2013 as a way to bring the Perth digital marketing community together, SMPerth grew to deliver 10 networking events and over 25 workshops per year covering various topics across content marketing, advertising and platform specific information.[17]
In 2020, as a result of COVID-19, all workshops were moved online and in person events put on hold.
State of Social[edit]
In 2018, Coffey founded State of Social, a Australia's largest dedicated digital marketing conference[18], based at Optus Stadium in Perth, Western Australia. State of Social was a finalist for Best Event in the Australian Event Awards.
Agency Work[edit]
Coffey is the Managing Director of Coffey & Tea, a boutique digital marketing agency founded in 2013 and based in Perth Western Australia.[19]
Awards[edit]
Coffey was a finalist for the 2021 and 2023 WA Campaign Brief Ad Person of the Year.[20] Coffey was named one of Australia's Top 50 Small Business leaders in 2017.[21]
Education[edit]
Coffey grew up in Dallas, Texas and attended the Episcopal School of Dallas.[22]
In 1995, she attended school in Sion Switzerland while living in Sierre with a Swiss family as an exchange student under the YFU program. The courses were taught in French whilst her native tongue was English. In her foreign language class, Italian, Coffey needed to translate from Italian to French to English and back again before being able to communicate.[23]
Coffey spent two years attending the University of Southern California in Los Angeles and was a member of the Kappa Alpha Theta sorority.[24]
During the northern hemisphere summer of 2000, Coffey attended Regents College in London and spent weekends exploring the European cities on her doorstep. She graduated with a Bachelor of Arts in Advertising from Southern Methodist University.
Coffey, wishing to enter the recognised education space, received a Cert IV in Training and Assessment in 2014.[25]
Volunteer Work[edit]
Following the 1989 destruction of Charleston SC due to Hurricane Hugo, Coffey organised a two-week can and bottle recycling drive. She raised $1350.50 which was donated to the American Red Cross on behalf of the victims.[26]
Coffey is a board member of Australia's North West[27], the peak tourism body for the Kimberley and Pilbara regions of Western Australia. They are responsible for the promotion of the North West as a premier tourism destination in both domestic and international markets with the objective of increasing visitor arrivals on behalf of its members.
Coffey is a Non-Executive Director of Auspire[28], an independent, not-for-profit organisation founded in 1977. They are part of the Australia Day Council National network and have a vision for socially and culturally inclusive Australia.
Personal Life[edit]
After first arriving for a 3 month holiday in Australia in 2003, Coffey currently resides in Perth, Western Australia with her yellow labradoodle.[29]
She has also lived in the Bay of Islands and Christchurch in New Zealand as well as on Magnetic Island in Queensland, Australia. Whilst living on Magnetic Island in 2008, Coffey appeared as herself on an episode of Mercurio's Menu filmed at Barefoot Art & Wine.
References[edit]
- ↑ "Would you sell the rights to your face?". ABC Radio National. 2022-10-06. Retrieved 2022-11-12.
- ↑ Masters of Spin - Netflix with ads & Ruby The Roo, Australia's newest ambassador, retrieved 2022-11-12
- ↑ The Pulse | 9 News Perth, retrieved 2022-11-13
- ↑ Social Media & The WA State Election | ABCNews Perth, retrieved 2022-11-13
- ↑ "Snapchat Loses $360 Million Last Quarter | Snapchat's latest results show that the social media app lost US$360 million last quarter. So is it the first sign that the app is about to go the way of... | By The Project | Facebook". www.facebook.com. Retrieved 2022-11-12.
- ↑ Coffey, Meg (2022-07-29). "Meta is turning Instagram into a TikTok clone. What does this mean for small businesses?". SmartCompany. Retrieved 2022-11-12.
- ↑ Myles, Cameron (2022-08-14). "Video killed the news feed post: Pull on director's hat to stay ahead of the curve in business". The Sydney Morning Herald. Retrieved 2022-11-12.
- ↑ Dudley-Nicholson, Jen. "Clubhouse: What is it and how to you get in?". Courier Mail.
- ↑ "Instagram Increases Response Options in Stories Polls, Facilitating Expanded Engagement". Social Media Today. Retrieved 2022-11-12.
- ↑ CohenFebruary 28, David; 2018. "Facebook Is Testing a Feature That Automatically Creates Events for Page Admins". Retrieved 2022-11-12.
- ↑ "From 'covfefe' to 'Dan Murphy opening hours': Twitter has seen a lot in its 16 years". SBS News. Retrieved 2022-11-22.
- ↑ "Social media "influencers" targeting kids with alcohol advertising". 6PR. Retrieved 2022-11-12.
- ↑ "Meta launches Connected podcast exploring the marketing and advertising industry". Mumbrella. 2022-04-07. Retrieved 2022-11-22.
- ↑ "Social Media Training Customised to Your Business • Meg Coffey". Meg.Social. 2019-10-01. Retrieved 2022-11-12.
- ↑ "Meg Coffey (Coffey and Tea)". Content Marketing World. Retrieved 2022-11-12.
- ↑ "Social media marketing workshops". WA Parks Foundation. 2019-07-02. Retrieved 2022-11-12.
- ↑ Barrell, Adam (2016-11-30). "Home Grown Social: The New Social Media Perth #SMPerth". So Perth. Retrieved 2022-11-12.
- ↑ "Community key to companies staying relevant on social media". The West Australian. 2022-08-19. Retrieved 2022-11-12.
- ↑ "Buy West Eat Best appoints Coffey & Tea to deliver social media services". Mumbrella. 2021-07-01. Retrieved 2022-11-12.
- ↑ "2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released". Campaign Brief WA. 2021-04-21. Retrieved 2022-11-12.
- ↑ "Top 50 Small Business Leaders named". Inside Small Business. 2017-02-03. Retrieved 2022-11-12.
- ↑ "Alumni Board - The Episcopal School of Dallas | Best Private Schools in Dallas". www.esdallas.org. Retrieved 2023-02-11.
- ↑ Sol1 (2019-10-30). "YFU Student Exchange Programs to Switzerland". YFU Student Exchange Programs. Retrieved 2023-01-10.
- ↑ "Omicron". Kappa Alpha Theta. Retrieved 2023-01-10.
- ↑ "Meg Coffey". Platinum Speakers & Entertainers. Retrieved 2023-02-11.
- ↑ McDowell, Elsa (1989). "Determined 10-year old girl raises money for Hugo victims". Charleston Post-Courier.
- ↑ "About Us | Australia's North West". www.australiasnorthwest.com. Retrieved 2022-11-12.
- ↑ "Our People". Auspire - Australia Day Council of Western Australia. Retrieved 2022-11-12.
- ↑ "About Meg Coffey • Social Media Speaker, Trainer and Strategist". Meg.Social. 2019-10-01. Retrieved 2023-01-10.
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