Merkle Inc.
 | |
| Part of Dentsu Aegis Network | |
| ISIN | 🆔 |
| Founded 📆 | Lanham, Maryland, US (1971) |
| Founder 👔 | |
| Headquarters 🏙️ | Columbia, Maryland, US |
Area served 🗺️ | |
| Revenue🤑 |  $1.02 billion USD (2019) |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Merkle Group Inc. (also called "Merkle") is a global performance marketing agency based in Columbia, Maryland and is part of Dentsu Aegis Network.[1][2][3]
History[edit]
Merkle Computer Systems, Inc. was founded in 1971 as part of Merkle Press.[4] Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, and was the company's 24th employee.[5] Merkle had $3.0 million in revenue in 1988 and $846 million in 2018. The company evolved from a database marketing firm into a full-service performance marketing agency.[5] In 2017, Advertising Age ranked Merkle as the 9th-largest CRM/Direct Marketing Agency in the world, and the 5th-largest US search marketing agency.[6]
In 2022, Merkle acquired Ireland and UK-based Salesforce consultancy Pexlify.[7]
- ↑ "Merkle". solutionpartners.adobe.com. Retrieved 2018-11-13.
- ↑ "Will Dentsu Seize The Opportunity With Merkle?". Forrester. 2016-08-09. Retrieved 2018-11-13.
- ↑ "Thunderhead Partners with Merkle DBG to Accelerate Customer Engagement". Thunderhead. Retrieved 2018-11-13.
- ↑ Suguayani. "Merkle Inc". Direct Info. Retrieved 2019-11-18.
- ↑ 5.0 5.1 "Fast growth in a fast-changing marketing world". Baltimore Sun.
- ↑ "AD AGE AGENCY REPORT 2017: RANKINGS AND ANALYSIS". adage.com. April 30, 2017. Retrieved December 6, 2017.
- ↑ https://www.siliconrepublic.com/business/pexlify-denstu-group-merkle
Axis41[edit]
Axis41 is a Salt Lake-based Utah advertising agency, with a marketing and communications focus.[1]
History[edit]
Axis41 was founded in 2001 with 4 partners and 3 employees. Originally located in the historic Salt Lake Hardware Building, Axis41 was first awarded projects from Great Nordic in Copenhagen. In November 2016, Merkle acquired Axis41.[2]
References[edit]
- ↑ http://www.axis41.com
- ↑ "Merkle Acquires Salt Lake-based Axis41". Utah Business. Archived from the original on 6 April 2018. Retrieved 5 April 2018. Unknown parameter
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