Microsoft Clarity
Microsoft Clarity is a free user behavior analytics product that helps website owners understand how users are interacting with their website through features such as session replays, heatmaps (click & scroll) and insights dashboard. Session recording helps the website owner visualize the user journey by playing back individual user web sessions. Heatmaps provide an aggregated view into user movements such as clicks and scrolls on webpages. Clarity’s dashboard provides key metrics and overview of segments of data for users to dive into to understand more.
Microsoft Clarity was launched by Microsoft on October 28th, 2020.[1]
Microsoft Clarity is seen as a complementary product to web analytics products such as Google Analytics since both tools could be used side-by-side. They can be integrated together to view Clarity session replays based on Google Analytics.[2]
Features
Session Replays
Session replays allow you to visualize how the user navigated and interacted within a session.[3]
Heatmaps
Heatmaps are a way to visualize aggregated data of user engagement. Microsoft Clarity generates heatmaps based on click/tap and scroll data of users across mobile, desktop and tablet devices.[4] [5]
Insights
Insights are provided on the Clarity Dashboard to give metrics & details at a glance to help the user dive into areas of interest.[6]
Other features
Microsoft Clarity can be installed on websites by adding a provided JavaScript to a website or following guides for major third-party platforms (ex. Squarespace, WordPress, Shopify, and more.)[7] Microsoft Clarity also works with major web analytic tools you might already be using (ex. Google Analytics, Google Tag Manager, Adobe Dynamic Tag Manager, etc.) [8] Masking of text, images and individual elements directly on the client is supported to protect user privacy. Microsoft Clarity is released as GDPR and California Consumer Privacy Act (CCPA) compliant. [9][10]
Pricing
Microsoft Clarity is free; there is no charge to use the product.[11]
Open Source
Microsoft has open-sourced the behavior analytics library on GitHub[12][13]. The open-sourced library is written in TypeScript and is the same code that powers Microsoft Clarity service in production.
References
- ↑ https://blogs.bing.com/webmaster/october-2020/Microsoft-Clarity-is-now-Generally-Available
- ↑ "An introduction to Microsoft Clarity • Yoast". Yoast. 2020-11-11. Retrieved 2021-04-21.
- ↑ AlekhyaSasi. "Recordings overview". docs.microsoft.com. Retrieved 2021-04-21.
- ↑ josmperez1. "Heatmaps overview". docs.microsoft.com. Retrieved 2021-04-21.
- ↑ "Microsoft Clarity, the company's tool for visualizing user experience, is out of beta". Search Engine Land. 2020-10-28. Retrieved 2021-04-21.
- ↑ AlekhyaSasi. "Clarity Insights". docs.microsoft.com. Retrieved 2021-04-21.
- ↑ AlekhyaSasi. "How to use Clarity on third-party platforms?". docs.microsoft.com. Retrieved 2021-04-21.
- ↑ "Pros and Cons of Microsoft Clarity - 2020 Review". Rank Fuse Digital Marketing. 2020-11-09. Retrieved 2021-04-21.
- ↑ "Microsoft Clarity - Best Free Heatmaps & Session Recordings". Morning Dough. 2020-11-02. Retrieved 2021-04-21.
- ↑ Mucira, Joseph (2021-02-12). "What Is Microsoft Clarity? A Site Heatmaps & Sessions Tool". jmexclusives. Retrieved 2021-04-21.
- ↑ AlekhyaSasi. "Clarity Overview". docs.microsoft.com. Retrieved 2021-04-21.
- ↑ microsoft/clarity, Microsoft, 2021-04-18, retrieved 2021-04-21
- ↑ "An introduction to Microsoft Clarity • Yoast". Yoast. 2020-11-11. Retrieved 2021-04-21.
External Links
Publish v1 of Microsoft Clarity Page
Microsoft Clarity v1 with updates based on reviewer feedback.
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