Microsoft adCenter Analytics
Microsoft adCenter Analytics (codenamed Gatineau) was Microsoft's web analytics solution. In 2006, Microsoft acquired DeepMetrix Corporation and used the analytics technology to deliver adCenter Analytics.
It competed with Google Analytics and was tied to Microsoft adCenter in the same way Google has tied Google Analytics to Google AdWords. This had led to some complaints by webmasters, due to a five-dollar fee for sign up, compared to the lack of cost to use Google Analytics.[citation needed]
Features
The features included are:
- Conversion tracking
- Click and visitor tracking
- Marketing campaign reporting
- Demographic and geographic segmentation
Termination
In March 2009, Microsoft announced that adCenter Analytics would be discontinued.[citation needed]
See also
References
External links
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