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Middle-Out Perspective (MOP)

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The middle-out perspective or MOP is an analytical framework that explores and expands options for societal change.[1][2]

The MOP recognizes that social and technological transitions are usually seen as being initiated from the "top-down" (e.g. regulations by policymakers) or from the "bottom-up" (e.g. by citizens or grassroots organizing). The MOP is an evolving perspective that calls additional attention to actors who are located in the middle (between the top and bottom). Middle actors are groups that include: building professionals (e.g., architects, housing companies, contractors), religious congregations, and commercial real estate companies.

Research using the MOP demonstrates that middle actors are able to effect and affect change in different directions, namely upstream to policymakers, downstream to citizens, and sideways to other middle actors.[1] These activities show that the middle is more than filler between policymakers and citizens.[2] The MOP proposes that in some circumstances middle actors have a better balance of agency and capacity to implement durable change than top and bottom actors do. As an analytical approach, the MOP suggests that some activities can (and maybe must) be initiated from the middle and move outwards toward actors at other levels.

History

Timeline

The MOP was initially developed by Kathryn B. Janda and Yael Parag in the context of studying transition pathways from a high carbon society to a low carbon society[1][2][3][4][5][6] at the Environmental Change Institute at the University of Oxford, supported by a grant from the UK Energy Research Centre.

A number of authors have used the MOP and its concepts during the course of its development (see "definitions" section, below). Beyond the initial research by Parag and Janda, these and other authors have expanded the list of middle actors to address providers of housing refurbishment,[7][8] heating engineers[9], community-based organizations[10], facilities managers[11], social housing providers[12], actors involved in energy storage[13], actors involved in demand response[14], providers of low carbon strategies to offices and schools[15], and many other groups. (See "Application and evolution" section).

In 2019 a synthesis paper describing the MOP's evolution within the field of energy demand was written by Janda, Parag and three other scholars (Katharina Reindl, Faye Wade, and Yann Blumer).[16] This paper looked at six additional applications of the MOP in various domains, including an energy committee for orthodox Jews in Israel[17], code officials in India[18][19], formal social groups in Swiss cities[20][21], professionals working with housing providers in Sweden[22], local authorities and delivery agents in Scotland[23][24], and housing developers in the United States[25]

Application and evolution

The MOP is an evolving field of research rather than a fixed set of ideas as evidenced by new applications and visualizations.

New fields of study

Although Parag and Janda originally used the MOP in the context of transitions in energy demand, particularly in buildings, its use has expanded beyond this field to address problems in public health[26][27][28], transportation[29], and development.[30] Some authors have also written about how the MOP applies to other social theories, such as practice theory[31]. This expansion has resulted in further thought in conceptualizing and characterizing top, middle, and bottom actors in various contexts, as well as the connections between them.

New visualizations

The visualization of the MOP has evolved over time. Early papers from 2009 to 2013 conceptualized the MOP as a simple triangle with three arrows. Later papers (2014–2018) used a more detailed graphic showing top, middle, and bottom actors as overlapping shapes and a clearer visual representation of the ‘directions of influence’ (upstream, downstream, sideways) written in the appropriate directions. Subsequent papers have further clarified the directions of influence are not just "upstream" and "downstream but "middle-up" and "middle-down" while adding extra arrows to show that these influences are multiple rather than monolithic. A recent paper (circa 2021) exploring the role of middle actors in public health has reconceptualized the system by using a rectangle instead of a triangle. This conceptual diagram recognizes that the public do not need to go through middle actors to speak to policymakers. They can lobby directly to top actors.

These amendments suggest that the MOP's concepts and ideas are growing and evolving, rather than fixed and static. Researchers use the MOP to help define what the opportunities and challenges are in reconceptualizing the agency, capacity, and relative position of the major actor groups in whatever system they are studying. Ongoing work on the MOP includes thinking about the thickening of the middle, and ways in which the operational scale of middle actors (e.g., from local to regional to national) affects their impact.[16]

Definitions used by the Middle-Out Perspective

Middle actors

Middle actors are neither policymakers nor individual citizens. They are professional or social organizations or groups who can promote or inhibit societal change, but it is not usually their job to do so. Initial examples of middle actors were building professionals and practitioners, religious congregations, and commercial property companies.[1][2]

Agency and Capacity

"Agency" means the willingness and ability of an actor to make a choice or decision.

"Capacity" means the ability of an actor to enact change.

Both agency and capacity can be influenced by technical, institutional, financial, political, social, and psychological factors.[32] Agency and capacity are based on elements and variables connected to behaviour in other fields such as sociology (e.g., ‘agency’ and ‘structure’), psychology (e.g., internal and external motivations) and organization studies (e.g., organizational ‘concern’, ‘condition’ and ‘capacity’[33])

The MOP hypothesizes that change is more likely to occur when actors’ levels of agency and capacity are high and overlapping. It is more unlikely to take place if the levels are low and uncertain and when their levels of agency and capacity are mismatching (one is high and the other low).[32]

Directions of Influence

Upstream

Middle actors can exert influence upstream (or "middle-up") to policymakers (local, regional, national or international), affecting current practices in their field by communicating with regulators, public agencies and policy-makers.

Downstream

Middle actors can have an influence downstream (or "middle-down") to clients, customers, congregations, members, or consumers.

Sideways

Middle actors can influence their own profession/social group as well as other related professionals/social groups in a sideways direction.

To take an example, an architect as a middle actor is in a good position to provide guidance downstream to clients on e.g. energy saving options such as wall insulation. When building regulations are formulated, governments consult and listen to experts in the field such as architects, which describes the upstream influence of the middle actors. The architect as a middle actor can also have sideways impacts on the market around them by teaching other building professionals to make buildings more environmentally friendly.

Modes of Influence

The MOP argues that middle actors exert influence by enabling/disabling, mediating and/or aggregating.

Enabling

Enabling, (with its opposite disabling) refers to how middle actors can facilitate (or inhibit) the adoption of technologies and/or strategies. For example, building contractors may advocate for (or against) specific energy efficiency measures like solid wall insulation on the basis of their experience (or lack of it).

Mediating

Mediating refers to how middle actors can change and/or alter technologies and strategies. A technology or measure might need to be changed to some extent to adapt it to a given situation or project. An example would be to install wall insulation to a higher performance level than required by law, or (on the other hand) to overstuff a wall cavity such that the insulation does not perform at peak performance.

Aggregating

Over time, middle actors collect and accumulate practical expertise in real world situations. To aggregate refers to their ability to recognize and act upon patterns from previous experience. For instance, architects might know from designing a lot of projects that a particular project needs a combination of different energy measures to reach a certain technical performance standard. They might also know which technologies tend to appeal to which clients, and for what reasons.

See also

Innovation intermediary

Science and technology studies

Socio-technical system

Energy transition

Environmental Change Institute

External Links

In 2015 Parag and Janda created a short informational video explaining the MOP, which is available on YouTube in both English and Hebrew.

References

  1. 1.0 1.1 1.2 1.3 Janda, Kathryn B.; Parag, Yael (2013-02-01). "A middle-out approach for improving energy performance in buildings". Building Research & Information. 41 (1): 39–50. doi:10.1080/09613218.2013.743396. ISSN 0961-3218. Unknown parameter |s2cid= ignored (help) Cite error: Invalid <ref> tag; name "doi" defined multiple times with different content
  2. 2.0 2.1 2.2 2.3 Parag, Yael; Janda, Kathryn B. (2014-09-01). "More than filler: Middle actors and socio-technical change in the energy system from the "middle-out"". Energy Research & Social Science. 3: 102–112. doi:10.1016/j.erss.2014.07.011. ISSN 2214-6296. Cite error: Invalid <ref> tag; name "sciencedirect" defined multiple times with different content
  3. Janda, Kathryn; Parag, Yael (2010). A Middle-out Approach to Agency, Capacity, and Societal Change. Oxford, UK: 8th British Institute of Energy Economics Academic Conference. Search this book on
  4. Parag, Yael; Janda, Kathryn B. (2010). Midstream and Sideways: Considering a Middle-Out Approach to Changing Energy Demand. University of Sussex, Brighton UK: Energy Transitions in an Interdependent World. Search this book on
  5. Janda, Kathryn B.; Parag, Yael (2011). Building Expertise: A Middle-Out Approach for Reducing Energy Use. University of California at Davis: Energy, Organizations, and Society Workshop. Search this book on
  6. Janda, Kathryn B.; Parag, Yael (2011). A middle-out approach for improving energy efficiency in existing buildings. ECEEE Summer Study, Presqu'île de Giens, France: European Council for an Energy-Efficient Economy. Search this book on
  7. Janda, Kathryn; Killip, Gavin; Fawcett, Tina (2014-11-18). "Reducing Carbon from the "Middle-Out": The Role of Builders in Domestic Refurbishment". Buildings. 4 (4): 911–936. doi:10.3390/buildings4040911. ISSN 2075-5309.
  8. Reindl, Katharina (2020-10-01). "Agency and capacity in the planning and design phase of building renovations". Energy Efficiency. 13 (7): 1409–1425. doi:10.1007/s12053-020-09885-1. ISSN 1570-6478. Unknown parameter |s2cid= ignored (help)
  9. Wade, Faye; Hitchings, Russell; Shipworth, Michelle (2016-09-01). "Understanding the missing middlemen of domestic heating: Installers as a community of professional practice in the United Kingdom". Energy Research & Social Science. 19: 39–47. doi:10.1016/j.erss.2016.05.007. ISSN 2214-6296.
  10. Hamilton, Jo; Mayne, Ruth; Parag, Yael; Bergman, Noam (2014-07-04). "Scaling up local carbon action: the role of partnerships, networks and policy". Carbon Management. 5 (4): 463–476. doi:10.1080/17583004.2015.1035515. ISSN 1758-3004. Unknown parameter |s2cid= ignored (help)
  11. Goulden, Murray; Spence, Alexa (2015-10-01). "Caught in the middle: The role of the Facilities Manager in organisational energy use". Energy Policy. 85: 280–287. doi:10.1016/j.enpol.2015.06.014. ISSN 0301-4215.
  12. Cauvain, Jenni; Karvonen, Andrew (2018-10-15). "Social housing providers as unlikely low-carbon innovators". Energy and Buildings. 177: 394–401. doi:10.1016/j.enbuild.2018.08.012. ISSN 0378-7788. Unknown parameter |s2cid= ignored (help)
  13. Devine-Wright, Patrick; Batel, Susana; Oystein; Sovacool, Benjamin; Labelle, Michael Carnegie; Ruud, Audun (2017-08-01). "A conceptual framework for understanding the social acceptance of energy infrastructure: Insights from energy storage". Energy Policy. 107: 27–31. doi:10.1016/j.enpol.2017.04.020. ISSN 0301-4215.
  14. Darby, Sarah J. (2020-08-01). "Demand response and smart technology in theory and practice: Customer experiences and system actors". Energy Policy. 143: 111573. doi:10.1016/j.enpol.2020.111573. ISSN 0301-4215. Unknown parameter |s2cid= ignored (help)
  15. Willan, Catherine; Janda, Kathryn B.; Kenington, David (2021-12-02). "Seeking the Pressure Points: Catalysing Low Carbon Changes from the Middle-Out in Offices and Schools". Energies. 14 (23): 8087. doi:10.3390/en14238087. ISSN 1996-1073.
  16. 16.0 16.1 Janda, Kathryn B.; Parag, Yael; Reindl; Wade, Faye; Blumer (2019). Making more of middles: advancing the middle-out perspective in energy system transformation. ECEEE Summer Study held in Toulon/Hyères, France: European Council for an Energy Efficient-Economy. pp. 199–204. Unknown parameter |fifth5= ignored (help); Unknown parameter |third3= ignored (help) Search this book on
  17. Parag, Yael (2018). Kosher Electricity: (Re)Creating a Sustainable Shabbat from the Middle-Out. ZHAW: Zurich, Switzerland: BEHAVE 2018: 5th European Conference on Behaviour and Energy Efficiency. Search this book on
  18. Janda, Kathryn B.; Khosla, Radhika (2018). Code Officials in India: Extending the Agency & Capacity of Building Regulators. ZHAW: Zurich, Switzerland: BEHAVE 2018, 5th European Conference on Behaviour and Energy Efficiency. Search this book on
  19. Janda, Kathryn B.; Khosla, Radhika (2020). Energy Conservation Building Code Officials in India – A Middle-Out Perspective. (ACEEE) Asilomar, CA: American Council for an Energy-Efficient Economy 2020 Summer Study. pp. 9.212–223. Search this book on
  20. Blumer, Yann; Moser, C.; Tomic, U.; Stauffacher, M; Seidl, R.; Frick, V; Furrer, B. (2018). Formal Social Groups as Promising Middle Actors for Municipal Interventions: Empirical Insights from Six Studies. (ZHAW), Zurich, Switzerland: BEHAVE 2018, 5th European Conference on Behaviour and Energy Efficiency. pp. 48–49. Search this book on
  21. Frick, Vivian; Seidl; Stauffacher; Moser (2017-12-01). "Promoting energy-saving behaviour: formal social groups as promising middle actors for municipal interventions". Energy Efficiency. 10 (6): 1539–1551. doi:10.1007/s12053-017-9543-2. ISSN 1570-6478. Unknown parameter |third3= ignored (help); Unknown parameter |fourth4= ignored (help); Unknown parameter |s2cid= ignored (help); Unknown parameter |second2= ignored (help)
  22. Reindl, Katharina (2017). Implementing energy measures in renovations for multi-family dwellings : Influence and practice of professionals (PhD Thesis). Linköping, Sweden: Linköping University Electronic Press. Search this book on
  23. Bush, R; Wade, Faye; Webb (2018). The Central Role of Middle Actors in Retrofitting Scotland's Built Environment: Focusing on Local Authorities and their Delivery Partners. (ZHAW) Zurich, Switzerland: BEHAVE 2018, 5th European Conference on Behaviour and Energy Efficiency. Unknown parameter |third3= ignored (help) Search this book on
  24. Wade, Faye; Bush; Webb (2020-02-01). "Emerging linked ecologies for a national scale retrofitting programme: The role of local authorities and delivery partners". Energy Policy. 137: 111179. doi:10.1016/j.enpol.2019.111179. hdl:20.500.11820/cc27009b-d692-4744-b8ab-415b7f4c3e12. ISSN 0301-4215. Unknown parameter |third3= ignored (help); Unknown parameter |s2cid= ignored (help); Unknown parameter |second2= ignored (help)
  25. Agee, P; Paige; McCoy; Kleiner (2018). Macroergonomics: A Path to Understanding Zero Energy Builder-developers. (ZHAW) Zurich, Switzerland: BEHAVE 2018, 5th European Conference on Behaviour and Energy Efficiency. Unknown parameter |fourth4= ignored (help); Unknown parameter |second2= ignored (help); Unknown parameter |third3= ignored (help) Search this book on
  26. Kranzler, Yannai; Parag; Davidovitch (2019-12-08). "Public Health from the Middle-Out: A New Analytical Perspective". International Journal of Environmental Research and Public Health. 16 (24): 4993. doi:10.3390/ijerph16244993. ISSN 1660-4601. PMC 6950406 Check |pmc= value (help). PMID 31817994. Unknown parameter |third3= ignored (help); Unknown parameter |second2= ignored (help)
  27. Mindell, Jennifer S.; Parag; Bartington; Stoll; Barlow; Janda (2021-09-01). "Using the Middle-out Perspective to Increase Signalised Crossing Times for Pedestrians". Journal of Transport & Health. 22: 101152. doi:10.1016/j.jth.2021.101152. ISSN 2214-1405. Unknown parameter |fifth5= ignored (help); Unknown parameter |sixth6= ignored (help); Unknown parameter |third3= ignored (help); Unknown parameter |fourth4= ignored (help); Unknown parameter |s2cid= ignored (help); Unknown parameter |second2= ignored (help)
  28. Mindell, Jenny; Parag; Janda; Bartington; Barlow. "The Middle-Out Perspective – an approach to formalise 'normal practice' in public health advocacy". Perspectives in Public Health. (in review). Unknown parameter |fourth4= ignored (help); Unknown parameter |second2= ignored (help); Unknown parameter |fifth5= ignored (help); Unknown parameter |third3= ignored (help)
  29. Zohar, Tali; Parag; Ayalon (2021-02-01). "Of agency, action, and influence: The middle-out mechanism for promoting a low-carbon energy transition". Energy Research & Social Science. 72: 101900. doi:10.1016/j.erss.2020.101900. ISSN 2214-6296. Unknown parameter |s2cid= ignored (help); Unknown parameter |second2= ignored (help); Unknown parameter |third3= ignored (help)
  30. Soubly, Kevin; Khatun (2021-05-04). "The role of middle actors on land use policy: a case study in Central Kalimantan, Indonesia". Journal of Environmental Policy & Planning. 23 (3): 257–274. doi:10.1080/1523908X.2020.1823207. ISSN 1523-908X. Unknown parameter |s2cid= ignored (help); Unknown parameter |second2= ignored (help)
  31. Reindl, Katharina; Palm (2020-04-22). "Energy efficiency in the building sector: a combined middle-out and practice theory approach". International Journal of Sustainable Energy Planning and Management. 28: 3–16. doi:10.5278/ijsepm.3426. ISSN 2246-2929. Unknown parameter |second2= ignored (help)
  32. 32.0 32.1 Parag, Yael; Zur; Raz (2017-06-01). "Levels of consumers' agency and capacity as predictors for electricity demand reduction in the residential sector". Energy Efficiency. 10 (3): 597–611. doi:10.1007/s12053-016-9471-6. ISSN 1570-6478. Unknown parameter |third3= ignored (help); Unknown parameter |s2cid= ignored (help); Unknown parameter |second2= ignored (help)
  33. Janda, Kathryn B. (2014-04-01). "Building communities and social potential: Between and beyond organizations and individuals in commercial properties". Energy Policy. 67: 48–55. doi:10.1016/j.enpol.2013.08.058. ISSN 0301-4215.


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