Milksha
| File:HK KCD 啟德 Kai Tak AIRSIDE 商場 Shopping Mall shop Milksha Beverage July 2024 R12S.jpg | |
 Shop in Hong Kong | |
Native name | 迷客夏 |
|---|---|
| ISIN | 🆔 |
| Industry | Bubble tea |
| Founded 📆 | 2007 |
| Founder 👔 | |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Milksha (Script error: The function "langx" does not exist.) is a Taiwan-based chain of bubble tea shops. The business was established in 2007 in Jiali District, Tainan, Taiwan. Known for its use of fresh milk instead of non-dairy creamer, Milksha has expanded beyond Taiwan to several international markets, offering a variety of handcrafted drinks with an emphasis on natural ingredients. As of 2024, there are approximately 400 locations worldwide.
History
Milksha was founded in 2007 by Lin Chien-yeh (林建燁), who comes from a dairy farming background. The brand was originally created to showcase high-quality fresh milk sourced from Lin’s own dairy farm, positioning itself as a healthier alternative to traditional bubble tea shops that use artificial creamers.[1]
The company quickly expanded across Taiwan, becoming one of the most recognized bubble tea brands in the country. In 2019, Milksha withdrew from the Chinese market due to strategic business decisions.[2] Despite its exit from China, the brand continued expanding into other countries.
In November 2021, Jollibee Foods Corporation, the Philippines’ largest fast-food chain, acquired a 51% stake in Milksha International for $12.8 million USD. This acquisition aimed to accelerate Milksha's international expansion, particularly in Southeast Asia.[3]
By 2022, Milksha had more than 250 stores across Taiwan. On September 14, 2022, the brand officially changed its English name from Milkshop to Milksha, aligning with its international branding strategy.[4]
Locations
Milksha is based in Taiwan and operates in more than eight countries, including Hong Kong, Singapore,[5] Japan,[6] South Korea, Canada, Australia, Philippines[7] and the United Kingdom.[8]
References
- ↑ "迷客夏3.5億賣菲律賓速食龍頭 創辦人林建燁當年創業機緣竟是…". Wealth Magazine (in 中文). 2021-11-05. Retrieved 2025-03-28.
- ↑ 吳苡榛 (2024-07-18). "迷客夏小紅書喊「中國台灣」 總部急切割：已退出中國市場". Taiwan Television (in 中文). Retrieved 2025-03-28.
- ↑ Strong, Matthew (2021-11-05). "Philippines Jollibee takes stake in Taiwan bubble tea chain Milkshop". Taiwan News. Retrieved 2025-03-28.
- ↑ "她狂盯包裝，發現迷客夏改名了！網驚：以為是杯子廠商印錯，官方證實更名原因". Storm Media (in 中文). 2022-10-28. Retrieved 2025-03-28.
- ↑ Goh, Ronald (2024-01-02). "Taiwanese bubble tea franchise Milksha shuts down final store in Singapore on New Year's Eve after sudden social media post". Gazette Standard. Retrieved 2025-03-28.
- ↑ "迷客夏進軍日本 白珍珠芋頭通通喝得到". Taiwan News (in 中文). 2019-10-05. Retrieved 2025-03-28.
- ↑ "Taiwan's No. 1 milk tea now in Phl". Tribune. 2025-02-01. Retrieved 2025-03-22.
- ↑ Maynard, Liam (2023-06-25). "Colchester Milksha bubble tea bar behind the scenes look". Gazette Standard. Retrieved 2025-03-28.
External links
Media related to [[commons:Lua error in Module:WikidataIB at line 466: attempt to index field 'wikibase' (a nil value).|Lua error in Module:WikidataIB at line 466: attempt to index field 'wikibase' (a nil value).]] at Wikimedia Commons
Template:Taiwanese bubble tea franchise Template:Food chains in the Philippines
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