Mind Over Media
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Mind Over Media is an online crowdsourced gallery of contemporary propaganda, designed as a resource to support media literacy education.[1] Developed in 2014 before the rise of so-called fake news became a global phenomenon, the Mind Over Media platform is rooted in the active audience theory, where propaganda analysis is conceptualized as a fundamentally social process of interpretation,[2] not merely just a matter of identifying propaganda techniques. The platform has over 3,700 examples of contemporary propaganda, including memes, public service messages, news stories, and social media posts from more than 100 countries around the world.[3]
From 2016 to 2019, Mind Over Media was translated and customized for use in Polish,[4] Dutch, Romanian, French, Croatian,[5] Finnish and Swedish classrooms, supported by grants from the Evens Foundation and the European Commission. The work of the partners was documented in a project blog and podcast series. Each country partner contributed unique instructional materials to support teachers’ learning. For example, in Belgium, Bert Pieters created a series of YouTube videos on propaganda targeted to teens. In Croatia, Association for Communication and Media Culture (DKMK) offered workshops to migrants, and in Romania, programs were provided to librarians and educators. In 2021–2022, a webinar series titled Medialogues on Propaganda continues to support global educators with interests in learning about how to teach about propaganda. Bimonthly webinars attract 50 to 100 educators from Western and Eastern European, Latin and North America for global dialogue.[6]
Platform and Artifact Features[edit]
Mind Over Media enables users interact with the media artifacts on the digital platform.[7] They are able to view all examples in this workspace and upload new artifacts. They also have the opportunity to evaluate propaganda artifacts, and they can make comments and offer opinions about the comments of others. Users can learn about four key features of contemporary propaganda. A set of nine lesson plans also accompanies the digital platform to enable educators to provide classroom instruction that supports student learning.[8] There are two key features of the platform:
- Users review propaganda artifacts and evaluate harms and benefits. When a user clicks on an artifact from the gallery, they are then invited to rate a specific example on a five-point scale labeled “Beneficial/Harmful.” This action helps users begin to recognize how they inevitably make judgments about propaganda messages as part of the process of interpreting them. After they make their evaluation, they are then able to view the judgments made by other users. They see what proportion of users rated the artifact on the five-point scale. The interactive experience comes from first seeing the propaganda and then being invited to rate it on a 5-point scale with “beneficial” at one end and “harmful” at the other. After the user makes an evaluation, the screen displays the results of all users, helping viewers notice that all Mind Over Media users did not interpret the meme in the same way.
- Users upload propaganda artifacts. When users upload content to the multimedia open-source platform, they are invited to review and accept the submission guidelines, which state that the purpose of this site is to help people identify propaganda, recognize techniques being used to influence public opinion and behavior, and consider when propaganda may be dangerous. The platform offers examples of propaganda which represent a variety of perspectives, address multiple issues, and which illustrate the four propaganda techniques discussed in the site. Review and approval of submissions is a manual process. Users are also encouraged to enter email and to name the country they come from but this information is hidden from public view. When submissions have been published and are available for viewing, users receive a confirmation email.
A user who uploaded an artifact is invited to provide a title and a source. Users choose to share a Twitter, Facebook/YouTube URL, a screenshot from a computer, or a photo depicting a propaganda artifact in situ. Users must also add background information that is relevant for understanding the broader content of the artifact, and they must explain why they think the artifact is a form of propaganda. Finally, the most valuable information gathered is the user's evaluation of the dominant propaganda technique used. Users review the propaganda techniques and choose to categorize their artifact using one of the following categories: (1) activate emotion, (2) respond to audience needs, (3) simplify ideas, or (4) attack opponents. Each of these techniques is described in more detail on the website.
References[edit]
- ↑ "Mind Over Media". Actipedia. 2020-02-12. Retrieved 2021-11-30.
- ↑ Hobbs, Renee (2020). Mind Over Media: Propaganda Education for a Digital Age. New York: W.W. Norton. Search this book on
- ↑ Green, Emily (16 March 2017). "'Distracted and distractible': The rise of propaganda". Street Roots. Retrieved 2021-11-30.
- ↑ "Mind over media". Mind over media. Retrieved 2021-11-30.
- ↑ Tolja, Melisa (2018-10-10). "Croatia: Librarians as key actors in fight for truth". CIMUSEE. Retrieved 2021-11-30.
- ↑ Media Education Lab (2021, October 12). Teaching the Controversies. Medialogues on Propaganda.
- ↑ "Home | Mind Over Media". propaganda.mediaeducationlab.com. Retrieved 2021-11-30.
- ↑ "learn | Mind Over Media". propaganda.mediaeducationlab.com. Retrieved 2021-11-30.
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