Miro (Service)
Miro (service)[edit]
Miro is a SaaS company offering an online collaborative whiteboard used primarily by remote or distributed teams. The company is headquartered in San Francisco, with offices in Amsterdam, Austin, Los Angeles, and Perm, Russia.
With more than 5 million users worldwide, Miro operates with a freemium business model and is B2C2B, meaning it sells to employees within companies that are already using the product.[1].
Miro’s main users are product managers, designers, scrum masters, agile coaches, project managers, program managers, and strategists[2].
As a platform, Miro provides core integrations with other collaboration software, including G Suite, Slack, Jira, Confluence, Trello, and Dropbox[3]. There is also an API for developers to build their own integrations[2].
Forbes has called Miro “a virtual whiteboard on steroids.”[4]
History[edit]
Miro was founded as RealtimeBoard by Andrey Khusid and Oleg Shardin in 2011. The idea came when the two were working together at a design consultancy and found it challenging to communicate with remote clients[2].
In 2019, the company rebranded to Miro, inspired by the Spanish painter Joan Miro. CEO Andrey Khusid said the product allows users to treat each board as their own unique canvas[2].
Growth[edit]
Miro counts 80% of the Fortune 100 as customers, including Netflix, Salesforce, PwC, Spotify, Expedia and Deloitte[3].
In November 2018, Miro raised a $25 million Series A investment, led by Accel with participation from Altair Capital[5]
In April 2019, the company raised a $50 million Series B, backed by ICONIQ Capital with help from Accel.[3]. The company is profitable[3]
Miro’s angel investors include basketball player Steph Curry and Dutch investor Bas Godska.[3]
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- ↑ "Miro's 'Play as a team to win the world' Approach to Explosive Growth". GrowthHackers. Retrieved 2020-06-29.
- ↑ 2.0 2.1 2.2 2.3 Collins, John. "Miro's Andrey Khusid on the art of distributed teamwork". Inside Intercom. Retrieved 2020-06-29.
- ↑ 3.0 3.1 3.2 3.3 3.4 "Miro lands $50M Series B for digital whiteboard as demand surges". TechCrunch. Retrieved 2020-06-29.
- ↑ Totka, Megan. "12 Must-Have SaaS Tools For Small Businesses". Forbes. Retrieved 2020-06-29.
- ↑ "Accel leads $25 million investment in team whiteboarding platform RealtimeBoard". VentureBeat. 2018-11-08. Retrieved 2020-06-29.
