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Mixer (website)

From EverybodyWiki Bios & Wiki

Type of site
Streaming video service
Available in18[1] languages
List of languages
  • Chinese Simplified
  • Chinese Traditional
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish
  • Turkish
OwnerMicrosoft (Mixer Interactive Streaming LLC)
Founder(s)Matthew Salsamendi
James Boehm
Alexa rankIncrease 2,489 (June 2019)[2]
LaunchedFebruary 1, 2015; 9 years ago (2015-02-01)
Current statusActive

Mixer (formerly Beam) is a Seattle-based video game live streaming platform owned by Microsoft. The service officially launched on January 5, 2016.[3]

Like competing services, Mixer focuses on video gaming, including playthroughs of video games and live streaming, but is primarily distinguished by features designed to allow viewers to interact with streams. Using an SDK (software development kit), features can be integrated into games to allow users to affect gameplay or vote on elements using buttons displayed alongside the stream. Users earn "Sparks" for watching and participating in streams, which can then be spent to activate these features. Mixer advertises that there is a latency of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, which facilitates these features and encourages real-time interaction between streamers and their viewers without delays.[4][5]


On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service's team was integrated into the Xbox division.[6][7][3] On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10.[8] Beam broadcasting was also integrated into Xbox One on the March 2017 software update.[9]

On May 25, 2017, Microsoft announced that Beam had been renamed Mixer, as the previous name could not be used globally.[10] The re-branding came alongside the introduction of several new features, such as the ability for a user to co-host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.[4]

In November 2018, the site unveiled a major update branded as "Season 2", adding new features, including: automatic quality adjustment for the player, a new system known as "Skills" that integrates with the existing Sparks currency and a future microtransaction currency that will be known as "Embers", as well as plans for a level-based system for tracking users' engagement with a particular channel over time.[11]

See also[edit]

External links[edit]


  1. Bodnarescu, Florin (25 October 2017). "Mixer bumps up support to 21 languages". Neowin. Retrieved 26 October 2017.
  3. 3.0 3.1 "Microsoft acquires Beam interactive game live streaming service". TechCrunch. Retrieved 26 October 2017.
  4. 4.0 4.1 "Microsoft's Beam renamed to Mixer, adds co-op streaming (update)". Polygon. Retrieved 26 May 2017.
  5. "Microsoft acquires game-streaming site, will integrate features into its games". Ars Technica. Conde Nast. Retrieved 26 October 2016.
  6. "Xbox Live gets more social with Microsoft's Beam buy". CNET. Retrieved 2016-08-11.
  7. O'Brien, Sara Ashley (2016-08-12). "Microsoft acquires gaming startup Beam run by 18-year-old". CNNMoney. Retrieved 2016-08-20.
  8. "Game streaming coming to Windows 10, and bitstream coming to Xbox One". Ars Technica. Conde Nast. Retrieved 26 October 2016.
  9. "The Xbox One gets Microsoft's Beam streaming and a faster interface today". The Verge. Retrieved 26 May 2017.
  10. "Matt (Mixer co-founder) Twitter". Twitter. Retrieved 27 May 2017.
  11. Watts, Steve (2018-11-01). "Microsoft's Mixer "Season 2" Update Adds New Features, Promises More To Come". GameSpot. Retrieved 2019-01-14.