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motoguo

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motoguo
File:Motoguo Logo.png
Private
ISIN🆔
Industry
Founded 📆January 2015; 11 years ago (2015-01) in Kuala Lumpur, Malaysia
Founders 👔
Headquarters 🏙️,
Kuala Lumpur
,
Malaysia
Area served 🗺️
Members
Number of employees
🌐 Websitewww.motoguo.com
📇 Address
📞 telephone

Motoguo (stylized as motoguo) is a Malaysian androgynous fashion brand founded in 2015. The company was founded in 2015, by designer Moto Guo and Jay Perry Ang, accompanied by Kinder Eng.[1] Initially starting off as a menswear label, motoguo has since become a genderless label, with products varying from suits, casual wear, shoes and accessories.

History

The brand got its start with a collaboration project with photographer Zhong Lin to work on an editorial featuring founder Moto's graduation collection.[2] The editorial was later submitted to and featured in the online magazine Fucking Young, which caught the attention of buyers in Japan and UK.[1][3]

Style and influence

motoguo's aesthetic is a colorful mix of maxi-volumes, deconstruction, patchwork and genderfluid silhouettes.[3] In an interview, Guo cites Belgian designer Walter Van Beirendonck, Japanese label Jenny Fax, and Alexander McQueen as the brand's biggest influences.[4]

Collaborations

In 2016, motoguo presented ‘SS17: Picnic In the Society’ at Milan Fashion Week sponsored by Camera Nazionale della Moda Italiana (CNMI)[5], featuring collaborations with Unagi Wong from Wanpi Co, a leather goods crafter with minimalist and functional designs.[6]

In 2017, motoguo worked with Sofya Samereya for a series of sculptural and wearable headpieces, and Percy Lau on the quirky eyewear for their Fall Winter 2017 collection titled “Strawberry Fields Forever & Ever”. [7] The collection was then part of an exclusive showcase hosted by Giorgio Armani for the coming Milan Men’s Fashion Week.[8] Soon after, motoguo worked with Levi’s Malaysia to create and curate a capsule collection that was then displayed in multiple mini-exhibitions in Levi's boutiques around Kuala Lumpur.[9] Later in the year, motoguo created a capsule collection in collaboration with Mini Cooper China x Labelhood project, being one of the first Malaysian brand/label to collaborate with Mini Cooper China.[10] The collection was then launched in October 2017.

In 2018, motoguo collaborated with Mickey Mouse China to create a full look in celebration of Mickey's 90th Anniversary. The look was then showcased during Shanghai Fashion Week[11]

In 2020, motoguo presented a video in collaboration with Lelecha and Super Elle for Tmall China Cool.[12]

Achievements and awards

References

  1. ↑ 1.0 1.1 "MOTO GUO". Rakuten Fashion Week Tokyo. Retrieved 2021-04-06.
  2. ↑ Interview with Malaysian fashion designer – MOTO GUO, retrieved 2021-04-06
  3. ↑ 3.0 3.1 "Motoguo | The Wes Anderson of Fashion". HIGHXTAR. 2019-12-10. Retrieved 2021-04-06.
  4. ↑ Hürxkens, Jan (2019-11-29). "Malaysian label Motoguo is creating its own whimsical universe". i-D. Retrieved 2021-04-06.[permanent dead link]
  5. ↑ "Visual Diary: Behind the scenes with Moto Guo at Milan Fashion Week". Men's Folio Malaysia. 2016-09-15. Retrieved 2021-03-29.
  6. ↑ Koh, Lydia. "Wanpi 玩皮: Playing with leather goods". Malay Mail. Retrieved 2021-04-05.
  7. ↑ "Streething - Moto Guo Fall/Winter 2017 "Strawberry Fields Forever & Ever' Collection". STREETHING. Retrieved 2021-03-29.
  8. ↑ "Armani sponsors Moto Guo and two designers for Milan Men's Fashion Week". Men's Folio Malaysia. 2016-12-15. Retrieved 2021-03-29.
  9. ↑ "Check out L'Officiel x Levi's fashion installations around Kuala Lumpur". L'Officiel Malaysia. Retrieved 2021-03-29.
  10. ↑ "When worlds collide: the MINI Capsule Collection". www.mini.com. Retrieved 2021-03-29.
  11. ↑ Lauren, Baltimore (4 April 2018). "Shanghai Fashion Week Shows Off Mickey Mouse-Inspired Fashion". Bleeding Cool. Retrieved 29 March 2018. Unknown parameter |url-status= ignored (help)
  12. ↑ "中国市场被寄予厚望 大牌奢品亮相Tmall China Cool-千龙网·中国首都网". china.qianlong.com (in 中文). Retrieved 2021-03-29.
  13. ↑ "23 shortlisted designers for the 2016 Prize for young fashion designers". LVMH. 22 February 2016.
  14. ↑ "Fashion Asia 2018". Fashion Asia Hong Kong.

External links


This article "Motoguo" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Motoguo. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.