NA-KD.com
 | |
| Retail | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | 2015 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Jarno Vanhatapio, CEO |
| Products 📟 | Clothing |
| Members | |
Number of employees | |
| 🌐 Website | www.na-kd.com |
| 📇 Address | |
| 📞 telephone | |
NA-KD is a privately owned direct-to-consumer fashion brand for young woman that sells clothes, shoes and accessories[1][2] with a focus on e-commerce[3].
The company's marketing strategy has drawn similarities with that of Boohoo, Missguided and ASOS.[4]
NA-KD stocks around 100 external fashion labels on its website, and ships to 115 markets from its warehouse in The Netherlands.[5] Their private-label brands accounts for 70% of sales.[6][7] In July 2017, NA-KD began expanding into brick-and-mortar, opening its first store in The Netherlands in September 2018 and its second store in Germany in October 2018.[8][9][10]
The company relies heavily on influencers for marketing. By gifting clothes to a network of micro-influencers across Europe, NA-KD has become one of the most mentioned brands on social media, behind Zara, Dior and Calzedonia.[11]
The company was founded in 2015 by Jarno Vanhatapio, founder and former CEO of Nelly.com[12] NA-KD also owns retailers Rut & Circle and Country Dreams.[12] The company raised 140M Swedish Kronor in December 2017 from Northzone and eEquity. Partech Ventures invested $45M USD into NA-KD in January 2018.[13]
References[edit]
- ↑ "Svenska modekungen avslöjar: Nu spränger vi miljardvallen". Breakit (in svenska). Retrieved 2018-12-06.
- ↑ "Na-kd's nest success grows in rocket speed in the US and the UK". Digital (in svenska). Retrieved 2019-03-06.
- ↑ "After ABBA and IKEA, NA-KD May Be The Next Big Thing Out of Sweden". eSellerCafe. 2018-01-16. Retrieved 2018-10-23.
- ↑ Hastings, Christobel. "If you love Missguided, you'll absolutely love Insta-famous brand, NA-KD". Glamour UK. Retrieved 2019-03-18.
- ↑ "Nätsuccén Na-kd växer i raketfart i USA och Storbritannien". digital.di.se/. 2017-07-14. Retrieved 2019-03-22.
- ↑ "NA-KD: Diesen Online-Shop werden Zara-Fans lieben!". ELLE (in Deutsch). 2017-03-22. Retrieved 2019-03-06.
- ↑ "Omsättningen exploderar i NA-KD – nu väntar USA". Breakit (in svenska). Retrieved 2019-03-06.
- ↑ GLAMOUR. "Na-kd eröffnet ersten Store in Deutschland". GLAMOUR (in Deutsch). Retrieved 2019-03-06.
- ↑ Issad, FashionNetwork com, Tanissia. "Na-Kd veut asseoir sa notoriété en France grâce aux multimarques". FashionNetwork.com (in français). Retrieved 2019-03-06.
- ↑ "Na-kd Deutschland: Der schwedische Online-Shop eröffnet seinen ersten deutschen Store". Cosmopolitan. Retrieved 2019-03-06.
- ↑ Octoly (2018-06-27). "How NA-KD set the gold standard for fashion influencer marketing". Octoly. Retrieved 2019-03-06.
- ↑ 12.0 12.1 "Nelly-grundaren: Vi ska jacka in hundratals butiker i NA-KD". Breakit (in svenska). Retrieved 2019-03-06.
- ↑ "Swedish fashion e-commerce company NA-KD raises $45M Series B". TechCrunch. Retrieved 2019-03-06.
External links[edit]
This article "NA-KD" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:NA-KD. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
