NECLive
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Nigerian Entertainment Conference Live (NECLive) is an annual gathering of Nigerian entertainers and professionals from the creative and media industries to brainstorm on challenges and opportunities.[1][2][3][4]
Editions
NECLive 1 (2013)
Nigerian Entertainment Conference Live (NecLive) debuted April 2013 at Landmark Hotel, Lagos. The theme for this edition was "Building the future of our dreams", with panel discussions and speeches on "Are Record Label Endangered Species", by the founder of Kennis Music, Keke Ogungbe, "Relationship between Corporate Nigeria and Entertainment: Parasitism or Symbiosis" by Kola Oyeyemi and the "Role of the Media in Developing the Industry of Our Dreams" delivered by Chris Ubosi. Nigerian comedian Tee A was the first host and has been the host for seven editions of NECLive[5] with over three thousand participants and an estimated ten million audience watching live on television and internet live streaming.[6]
Director General of Nigerian Economic Summit Group Frank Nweke delivered the inaugural speech of NECLive.[7] Veteran Nollywood actress and broadcaster, Amaka Igwe[8][9][10] who gave a speech titled "The Nollywood Paradigm - Reflections From an Unapologetic Commercial Nollywood Filmmaker" left a classic advise for the Nigerian creative industry: “The industry should use the power and skills inherent to promote and project modern and historical documentation, education and preservation of cultures in Nigeria. The industry has the potential of shaping a positive image for Nigeria. ‘What we are putting out is what the world thinks about Nigeria”.[11]
NECLive 2 (2014)
Discussions and idea sharing at NecLive 2 centered on "Creating the Pathway to the Future" and “Solving The Distribution Problem Once And For All" delivered by Pat Utomi, a professor of Political Economy.[12] Speakers and panelists were popular comedian BasketMouth, Gbenga George, Obi Asika, Aina Kusoro.
But a Gospel artist Lara George quote that reflects the theme of NecLive 2 and underscores piracy activities in the Nigeria entertainment industry was termed classic: “I spend months in the studio record, you take my music and distribute it whatever way you do and take 80% of the profits. The middle man between will take another 50% from the remaining 20% and leave me with almost nothing. That has to stop, we need a law that will stipulate the percentages these middle men get“.[13]
NECLive 3 (2015)
NecLive 3 focused discussions on “Buying and Selling Nigerian Entertainment…And Everything In Between”, "The Future of Music and Fans (The Science of Tracking and Monetizing Airplay)", and "How to Sell Nigerian Contents" It held April 22 at Eko Hotel and Suites, Victoria Island, Lagos. Popular musicians MI Abaga, Davido, Bez Idakula, Wunmi Obe, and Nollywood actresses Kemi Lala-Akindoju and Ini Edo were speakers and panelists.[14]
At NecLive 3, a number of prominent Nigerian entertainment personalities including broadcaster and music critic, Benson Idonije; award winning music producer, Cobhams Asuquo; media executive, Alex Okosi; Nigeria’s National Broadcasting Commission (NBC) Director General, Emeka Mba and respected entertainment writer, Jahman Anikulapo received Net Honours awards.[15] Net Honours is awarded by Nigerian Entertainment Today.
NECLive 4 (2016)
The theme of NecLive 4 was “Entertainment Industry As ‘Last Hope’ For Africa’s Largest Economy", with discussions centered on how entertainment and creative industry could contribute to the growth of Nigeria economy as an alternative to oil.[16] Nigeria was at the time in its first deep economic recession in decades resulting from low oil prices in the international market, low demand and production cut back at home due to the agitations in the Niger Delta.[17][18][19] Nigeria government shifted attention to creative industry that contributes billions of dollars to the economy annually as part of its diversification efforts from oil.
Lead organiser Ayeni Adekunle had said the speakers at NECLive 4 were selected based on their personal experiences and success stories to prove to the world how entertainment and creative industry could be harnessed to drive a non-oil economy. Multiple award-winning R&B superstar Banky W, popular muscian D'banj, dancer, Kaffy, West African Idols winner and singer Timi Dakolo, multi-talented viral entertainer Falz, fast-rising singer Simi, Project fame winner, Praize, and Adekunle Gold and Lil' Kesh were the speakers and panelists at NecLive 4 held April 26,2016 in Lagos.[20][21]
NECLive 5 (2017)
“It’s Time for Africa” was the lead theme of NECLive 5 with sub theme “How to Create Entertainment for Global Audience”[22][23] while retaining Nigerian and African identity. Mavin Records superstar Tiwa Savage was the lead speaker at NECLive 5, the first female in such a lead role at NECLive.[24][25]
There were two memorable quotes at NECLive 5 from two popular comedians:[26] "There’s a very thin line between being funny and being offensive. Value proposition is the only thing that can turn your talents into cash” Alibaba.
"Talent is the only resource that does not run dry, you can't take your culture to the western world, (but) you can only take your originality” Basketmouth.
NECLive 6 (2018)
“Understanding Emerging Markets, Trends and Opportunities” was the theme of NecLive 6, held April 15, 2018. Speakers included Jason Njoku, Lasisi Elenu, Dbanj, Muyiwa Faulkner, Cobhams Asuquo, Obi Asika, Martin Mabutho, Ezegozie Eze, Damien Okorafor, Jide Taiwo, Brymo, Simi, Darey Art Alade, Kelvin Orifa, Colette Otusheso, Sam Oyemelukwe, Ubi Franklin, Richard Nnadi, Bizzle Osikoya, Deji Awokoya, Tochukwu Tagbo, Daddy Freeze, Seun Okinbaloye and Shina Peters.[27][28]
NECLive 7 (2019)
“Mobile, Data, Consumers, and the Future of Entertainment”[29] was the title of Neclive 7 held April 24, 2019 at the Landmark Events Centre, Oniru, Victoria Island, Lagos.[30][31]
References
- ↑ "Big names in African entertainment gather for NECLive 2017". The Guardian. Retrieved January 22, 2020. Unknown parameter
|url-status=ignored (help) - ↑ "Nigeria's Biggest Entertainers To Attend NECLive 7". Money Issues. April 19, 2019. Retrieved January 22, 2020. Unknown parameter
|url-status=ignored (help) - ↑ "Toyin Aimakhu, Tonto Dikeh to join NECLive panellists". National Daily Newspaper. April 11, 2017. Retrieved January 22, 2020. Unknown parameter
|url-status=ignored (help) - ↑ "VIACOM Africa's Alex Okosi To Speak at NECLIVE 5". Brand Icon Image. Retrieved January 22, 2020. Unknown parameter
|url-status=ignored (help) - ↑ Augoye, Jayne (2019-03-05). "Comedian Tee A returns as host of 2019 NECLive". Retrieved 2020-01-25.
- ↑ Onwuaso, Ugo (2019-02-21). "NECLive 2019 Edition Comes Up in April". Nigerian CommunicationWeek. Retrieved 2020-01-28.
- ↑ "VIDEO: Frank Nweke declares Nigerian Entertainment conference 2013 opent #NECLive 2013 – Nigerian Entertainment Today". Retrieved 2020-01-25.
- ↑ "Google Doodle honours Amaka Igwe on 57th posthumous birthday". Punch Newspapers. Retrieved 2020-01-25.
- ↑ Augoye, Jayne (2020-01-02). "Google Doodle celebrates Amaka Igwe on posthumous birthday - Premium Times Nigeria". Retrieved 2020-01-25.
- ↑ "Who be Amaka Igwe wey Google dey celebrate". BBC News Pidgin. 2020-01-02. Retrieved 2020-01-25.
- ↑ Amaka Igwe's speech at #NECLive 2013, retrieved 2020-01-25
- ↑ "Solving The Distribution Problem Once And For All in Nigeria's Entertainment Industry #NECLIVE". Africa Music Law™. 2014-04-24. Retrieved 2020-01-25.
- ↑ "#NECLive 2014: 'Our percentage cuts need to be higher' – Lara George cries out". Nigerian Entertainment Today. 2014-04-23. Retrieved 2020-01-25.
- ↑ "Ini Edo, Davido, Others To Feature In NECLive 3". P.M. News. 2015-04-10. Retrieved 2020-01-25.
- ↑ "NECLive – Channels Television". Retrieved 2020-01-25.
- ↑ "4th edition to hold on April 20". Pulse Nigeria. 2016-03-03. Retrieved 2020-01-27.
- ↑ "Nigerian economy slips into recession". BBC News. 2016-08-31. Retrieved 2020-01-27.
- ↑ "Nigerian economy is officially in recession, govt confirms - Premium Times Nigeria". 2016-08-31. Retrieved 2020-01-27.
- ↑ "OFFICIAL: 2016 recession is Nigeria's worst decline since 1987". TheCable. 2017-02-28. Retrieved 2020-01-27.
- ↑ "Funke Akindele to make major debut at Nigerian Entertainment Conference". Nigerian Entertainment Today. 2016-03-15. Retrieved 2020-01-27.
- ↑ "Falz talks structure in the Nigerian entertainment industry". Retrieved 2020-01-27.
- ↑ "#NECLive: How To Create Entertainment For Global Audience- A Panel Discussion From The 2017 Edition". Nigerian Entertainment Today. 2019-04-08. Retrieved 2020-01-28.
- ↑ "Industry stakeholders gather at NEC Live 2017". Punch Newspapers. Retrieved 2020-01-28.
- ↑ Magazine, Yes International! (2017-03-27). "Tiwa Savage, Toke Makinwa, Chidinma, Adesuwa Etomi for NECLive 2017". Yes International! Magazine. Retrieved 2020-01-28.
- ↑ "Tiwa Savage, Toke Makinwa, Adesuwa Etomi to speak at NECLive 2017". TheCable Lifestyle. 2017-03-26. Retrieved 2020-01-28.
- ↑ "Alibaba, Basketmouth, Opa Williams, others speak at 5th edition". Pulse Nigeria. 2017-04-27. Retrieved 2020-01-28.
- ↑ "Media giants converge at NECLive". Content Nigeria. Retrieved 2020-01-27.
- ↑ watchman (2018-04-20). "NET Honours To Announce Winners At NECLIVE 6". Nollywood WATCH. Retrieved 2020-01-27.
- ↑ "NEC Unveils Theme for Seventh Edition". This Day. March 1, 2019. Retrieved January 27, 2020. Unknown parameter
|url-status=ignored (help) - ↑ "NECLive 2019 to hold in Lagos on April 24". Vanguard. February 20, 2019. Retrieved January 23, 2020. Unknown parameter
|url-status=ignored (help) - ↑ Kehinde, Opeyemi; Lagos (2019-02-20). "NECLive holds in Lagos April 24". Daily Trust. Retrieved 2020-01-28.
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