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Natasha Lance Rogoff

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Natasha Lance Rogoff
Born
💼 Occupation
Producer, writer, director, author
📆 Years active  1983-present
👩 Spouse(s)Kenneth Rogoff (m. 1995)
👶 ChildrenGabriel Lance Rogoff (born 1996), Juliana Charlotte Rogoff (born 1998)
🌐 Websitenatashalancerogoff.com
🥚 TwitterTwitter=
label65 = 👍 Facebook

Natasha Lance Rogoff is an American television producer and filmmaker and writer who has created programs for NBC, ABC News, and PBS. She executive produced Ulitsa Sezam from 1992 to 1997[1] and is also the author of the book, Muppets in Moscow, which was shortlisted for the 2023 Pushkin House Russian Book Prize[2][3] and received international attention.

Lance Rogoff is currently an associate professor in the Art, Film and Visual Studies Department at Harvard University.[4]

Journalism[edit]

In 1984, Lance Rogoff published an article, "Gay Life Under the Hammer and Sickle", in the San Francisco Chronicle,[5] an expose of Soviet government persecution of the Russian LGBTQ community.

In 1985, Lance Rogoff’s article "Red Pop's Green Light", about the underground rock 'n' roll scene in Russia, was published in UK magazine City Limits[6] and the German publication, Stadt Zeitung.[7]

Film and television[edit]

Inside Gorbachev’s USSR[edit]

In 1989, Lance Rogoff served as the associate producer for Inside Gorbachev’s USSR, a PBS 4-part series with Pulitzer Prize-winning host Hedrick Smith[8] and executive producer Martin Smith. The series received a DuPont Columbia Award for Journalism.[9]

Russia for Sale: The Rough Road to Capitalism[edit]

From 1989 to 1991, Natasha embedded herself with hardline Russian nationalists. This led to her producing, writing, and directing Russia for Sale: The Rough Road to Capitalism, a feature length documentary film that profiles three Russians struggling to build democracy and a free market in a society reeling from the legacy of communism.[10] Lance Rogoff narrated the documentary alongside Hedrick Smith.[10]

Sesame Street International[edit]

Ulitsa Sezam[edit]

From 1992 to 1997 Lance Rogoff executive produced and co-directed Ulitsa Sezam, the Russian production of Sesame Street.[1] This original production envisioned the Sesame Street muppets modeling idealistic values and skills needed to help children thrive in post-communist societies while reflecting unique Russian culture, values, music, and puppetry traditions.[1] The show incorporated a uniquely innovative educational curriculum created by Russian educators and child development experts, focusing on democracy, tolerance, freedom of expression, as well as good nutrition, health, well-being, and diversity.[1]

Ulitsa Sezam faced many difficulties, including challenging culture clashes, the assassinations of Russian broadcast partners, the near death of the show’s sponsor in a car bombing, and the takeover of the show’s puppet production office at ORT, Russia's largest TV station, by Russian soldiers with AK-47s.[11] The show was funded by from USAID,[12] the Soros Foundation, and the Nestlé Corporation,[13] and with support from the Russian Ministry of Education.[14][15] As chairman of the Senate Foreign Relations Committee, then-Senator Joe Biden spearheaded bipartisan Congressional approval for a Russian Sesame Street television series. In the hearing before the Subcommittee for European Affairs on September 8, 1992, Biden probed for data to quantify the show’s potential impact.[16] The program ran from 1996 to 2010.

Plaza Sésamo[edit]

Lance Rogoff produced the fourth season of Plaza Sésamo, the Mexican co-production of Sesame Street,[17] which aired from 1992 to 1997. Plaza Sezam was broadcast throughout Latin America and also in the United States, on UNIVISION.[18]

The content for Plaza Sésamo for the fourth season was developed by a board of Latin American educators and UNICEF, focusing on nutrition, health, and safety.[19][20] The season featured a creative new set built by Mexican architect Ricardo Legorreta.[21]

Muppets in Moscow[edit]

Muppets in Moscow: The Crazy Unexpected True Story of Making Sesame Street in Russia was published in the United States in October 2022 by Rowman & Littlefield and in the United Kingdom in January 2023.[22] The memoir discusses her experience producing Ulitsa Sezam, detailing the various dangers the team faced, including having two broadcast partners assassinated, the near-death car bombing the show's first sponsor, and the takeover of the show’s production office by Russian soldiers with AK-47s.[22][11]

The book received strong reviews from various publications, particularly focusing on Lance Rogoff and her team's perseverance in the face of intense culture clashes. The Guardian called the book "a highly entertaining and readable new book, recounting a litany of cultural clashes, wild west-style assassinations and dashed hopes about the post-communist era."[23] Forbes reviewed the book as "an inspiring story of bringing Sesame Street to Russia. The book provides lessons for businesses on how to overcome cultural clashes."[11]

The New York Post included it on their list of the best books of 2022.[24]

TV appearances[edit]

Lance Rogoff has appeared on various television shows to discuss Muppets in Moscow, including ABC News Live with Linsey Davis,[25] PBS's Boston station, WGBH Stories From the Stage: Never the Same with Wes Hazard,[26] and FOX Business Mornings with Maria.[27]

Additional press[edit]

Various radio programs and other platforms in the United Kingdom have also discussed Muppets in Moscow: BBC Radio 3,[28] BBC Radio 4 Saturday Live,[29] BBC Radio 5,[30] Times Radio,[31] BBC World Service - Outlook,[32] The Jewish Chronicle,[33] Intelligence Squared,[34] and The Big Issue.[35]

The book was also discussed Radio New Zealand's Nine to Noon Radio.[36]

Awards[edit]

Muppets in Moscow was shortlisted for the 2023 Pushkin House Russian Book Prize for Best Non-Fiction Writing on Russia.[2][3] and received an IPPY Gold Award for Best First Book,[37] as well as two silver IPBA Benjamin Franklin Awards for Best New Voice-Nonfiction[38] and Best Audiobook-Nonfiction.[39]

Entrepreneurship[edit]

KidsCOOK Productions[edit]

In 2005, Lance Rogoff founded KidsCOOK Productions, LLC,[40] an education technology company focused on creating digital and video content about healthy eating for children ages 6-11. As CEO and executive producer, she then wrote, directed, and produced KickinNutrition.TV (KNTV),[40] a musical comedy cooking show featuring a diverse cast of four teens. KNTV was designed as innovative, digital program to educate, entertain, and empower kids to make healthier food and lifestyle choices.[41] It featured videos and interactive learning tools designed for urban, inner-city youth and their families. The program utilized comedy, hip music, and research-based, peer-to-peer nutrition instruction and cooking demonstrations. The program was aligned with Common Core standards. The program was developed with experts from Boston University, Harvard T.H. Chan School of Public Health, and Tufts Friedman School of Nutrition Science & Policy.

KNTV is distributed in over 25 US states[42] through the non-profit organization Ingredients for Education. In a partnership with New York City Mayor Bloomberg, KNTV's videos appeared in more than 13,000 New York City taxicabs and on NYC Life (Channel 1) and Boston City TV.[43]

KidsCOOK Productions received the U.S. Department of Agriculture / SBIR Contract Award for $650,000.[44]

Ingredients for Education[edit]

Since 2013 Lance Rogoff has served as the president and founder of Ingredients for Education,[45] which provides digital health, nutrition, and wellness, evidence-based programming to children and families.

Filmography[edit]

Year(s) Title Broadcast Stations Director Producer Writer
1985 Rock Around the Kremlin Yes
1988 1988 Reagan-Gorbachev Moscow Summit NBC Nightly News Yes
1989 Inside Gorbachev’s USSR PBS TV Yes - Associate Producer
1989-1991 Russia for Sale: The Rough Road to Capitalism PBS TV Yes Yes Yes
1992-1997 Ulitsa Sezam ORT, NTV (Russian TV) Yes Yes Yes
1992-1997 Plaza Sésamo Televisa, Univision (US) Yes Yes Yes
1992 Can You Stop People from Drinking? Channel 4 (UK) Yes - Associate Producer
2004 Tax Me If You Can PBS Frontline Yes - Associate Producer
2016 Russian Millennials Speak Openly about America YouTube Yes Yes Yes

References[edit]

  1. 1.0 1.1 1.2 1.3 Katz, Brigit (2022-10-14). "When the Muppets Moved to Moscow". Smithsonian Magazine. Archived from the original on 2023-03-26. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  2. 2.0 2.1 "Pushkin House Announces Short List for 2023 Book Prize". The Moscow Times. 2023-04-27. Archived from the original on 2023-06-20. Retrieved 2023-06-20. Unknown parameter |url-status= ignored (help)
  3. 3.0 3.1 "2023 shortlist". Pushkin House. Archived from the original on 2023-05-21. Retrieved 2023-06-20. Unknown parameter |url-status= ignored (help)
  4. "Natasha Lance Rogoff". Davis Center. 2022-11-03. Archived from the original on 2023-05-14. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  5. "sfchronicle". Natasha Lance Rogoff. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  6. "greenlight". Natasha Lance Rogoff. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  7. Lance Rogoff, Natasha (August 23, 1985). "Rock und Roll: Russlands Musikalischer Wildwuchs". Stadt Zeitung. pp. 14–17.
  8. Marzynski, Marian (2022-05-24), Inside Gorbachev's USSR (1990), archived from the original on 2023-05-16, retrieved 2023-05-16 Unknown parameter |url-status= ignored (help)
  9. "PBS Documentary On Soviet Union Gets Top Broadcast Award". AP NEWS. Archived from the original on 2023-05-14. Retrieved 2023-05-14. Unknown parameter |url-status= ignored (help)
  10. 10.0 10.1 Russia for sale : the rough road to capitalism (Videotape). Parallax Productions Film. 1992.
  11. 11.0 11.1 11.2 Anderson, Stuart. "The Muppets Survive Russian Television". Forbes. Archived from the original on 2023-02-05. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  12. Brodsky, Sascha (30 January 1996). "Russian 'Sesame Street' planned". United Press International.
  13. "Muppets Take Moscow". Bloomberg.com. 2006-09-25. Retrieved 2023-05-06.
  14. Merrill, Megan (2002-09-13). "3rd Time's a Charm for Ulitsa Sezam". The Moscow Times. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  15. "Ulitsa Sezam". The Communication Initiative Network. Retrieved 2023-05-14.
  16. Affairs, United States Congress Senate Committee on Foreign Relations Subcommittee on European (1992). U.S. Assistance to the New Independent States: Hearings Before the Subcommittee on European Affairs of the Committee on Foreign Relations, United States Senate, One Hundred Second Congress, Second Session, March 19; April 8 and 9; May 5, 6, and 14, 1992. U.S. Government Printing Office. ISBN 978-0-16-038840-8. Search this book on
  17. "Plaza Sesamo: Me Gusta Ser Yo (2005), DVD (Spanish)". International Children's Books. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  18. "Meet Sesame Street's Global Cast of Characters". Smithsonian Magazine. Archived from the original on 2023-01-29. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  19. Cobo-Hanlon, Leila (1996-03-27). "A Green Big Bird? : 'Plaza Sesamo,' the Spanish-language version of 'Sesame Street,' is prospering in the U.S. amid debate over whether the program hurts or helps bilingualism". Los Angeles Times. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  20. https://www.unicef.org/media/93541/file/UNICEF-annual-report-1994.pdf
  21. Snow, Shauna (1995-03-30). "TELEVISIONNew AIDS Group: The Academy of Television..." Los Angeles Times. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  22. 22.0 22.1 Lance Rogoff, Natasha (2022). Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia. Rowman & Littlefield Publishers. ISBN 978-1-5381-6128-9. Archived from the original on 2023-05-09. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help) Search this book on
  23. Smith, David (2022-10-18). "Muppets in Moscow: the wild story behind Sesame Street in Russia". The Guardian. ISSN 0261-3077. Archived from the original on 2023-04-16. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  24. Dawson, Mackenzie (2022-12-17). "Best books of 2022: Top 30 must-read titles of the year". New York Post. Archived from the original on 2023-04-16. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  25. Moscufo, Michela; Yamashita, Seiji (2022-11-04). "Muppets in Moscow: The true story of making 'Sesame Street' in Russia". ABC News. Archived from the original on 2023-06-12. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  26. "Never the Same". WORLD Channel. Archived from the original on 2023-05-22. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  27. "After the Cold War, 'Sesame Street' challenged '300 years of Russian thought': Former producer". Fox Business. 2022-10-19. Archived from the original on 2023-06-16. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  28. "BBC Radio 3 - Free Thinking, Sesame Street and Soviet culture". BBC. 2023-03-01. Archived from the original on 2023-05-15. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  29. "Saturday Live - Vicky Pattison - BBC Sounds". BBC. 2023-01-14. Archived from the original on 2023-04-20. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  30. "Nihal Arthanayake". BBC Radio 5 Live. BBC. 2023-01-23. Archived from the original on 2023-04-24. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  31. Times Radio. 2023-01-21 https://web.archive.org/web/20230121183734/https://www.thetimes.co.uk/radio/show/20230121-21224/2023-01-21. Archived from the original on 2023-01-21. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help); Missing or empty |title= (help)
  32. "Bringing the Muppets to Moscow". BBC World Service - Outlook. BBC. Archived from the original on 2023-05-11. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  33. Low, Robert (2023-02-02). "Muppets in Moscow Book review: When Kermit and Miss Piggy went to the Kremlin". The Jewish Chronicle. Archived from the original on 2023-05-14. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  34. "Muppets in Moscow: The Story of Making Sesame Street in Russia". Intelligence Squared. Archived from the original on 2023-05-14. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  35. Lance Rogoff, Natasha (2023-01-21). "When the Muppets went to Moscow: 'It was incredibly difficult, but also dangerous'". The Big Issue. Archived from the original on 2023-05-17. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  36. "The challenge of making Sesame Street in Russia". Radio New Zealand. 2022-12-16. Archived from the original on 2023-05-17. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  37. "2023 Medalists". ippyawards.com. Archived from the original on 2023-05-14. Retrieved 2023-05-14. Unknown parameter |url-status= ignored (help)
  38. "Winners: Best New Voice - Nonfiction". IBPA Book Award. Archived from the original on 2023-05-14. Retrieved 2023-05-14. Unknown parameter |url-status= ignored (help)
  39. "Winners: Audiobook - Nonfiction". IBPA Book Award. Archived from the original on 2023-05-14. Retrieved 2023-05-14. Unknown parameter |url-status= ignored (help)
  40. 40.0 40.1 Productions, KidsCOOK (2011-04-21), Natasha Lance Rogoff - Demo Reel, archived from the original on 2023-05-28, retrieved 2023-05-28 Unknown parameter |url-status= ignored (help)
  41. "Adventure Game for Tweens to Promote Healthy Eating will be Unveiled at Games For Health Conference". PRWeb. Archived from the original on 2023-05-15. Retrieved 2023-05-15. Unknown parameter |url-status= ignored (help)
  42. "About". www.kickinnutrition.tv. 2013-08-05. Archived from the original on 2023-05-15. Retrieved 2023-05-15. Unknown parameter |url-status= ignored (help)
  43. "KickinKitchen.TV Offers Kids a One-Stop Destination for the First-Ever Tween Musical-Sitcom-Style TV and Web Series Airing on TV on NYC Life Channel 25 and in NYC Taxis". PRWeb. 2012-01-31. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)
  44. "Kidscook Productions, LLC". Small Business Innovation Research. Archived from the original on 2023-05-14. Retrieved 2023-06-25. Unknown parameter |url-status= ignored (help)
  45. "Natasha Lance Rogoff | HuffPost". www.huffpost.com. Archived from the original on 2023-05-06. Retrieved 2023-05-06. Unknown parameter |url-status= ignored (help)

External Links[edit]


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