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National Association for Media Literacy Education

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The National Association for Media Literacy Education is a non-profit advocacy organization whose purpose is to advance media literacy and support the community of media literacy educators in the United States.[1] The organization sponsors the Annual Media Literacy Week, a week-long celebration of media literacy education which features locally-organized activities, lectures, workshops, demonstrations, and screenings and discussions.[2] In 2020, they produced a snapshot of the national status of media literacy education in the United States, which documents the growth of public interest in media literacy, the inclusion of media literacy in state education standards, and legislative involvement in advancing the practice of media literacy education in and out of schools.[3] The organization showcases exemplary work in media literacy programming through its annual Media Literate Media Awards.[4] The executive director, Michelle Ciulla Lipkin, represents the national voice of the media literacy community on topics such as teen media use [5] and has been featured in documentaries[6] and news platforms[7] that introduce media literacy to lay audiences.

Organizational History[edit]

The movement for media literacy in the United States emerged from a group of teachers, parents and community leaders who recognized the need for a regularly-scheduled national conference for ongoing professional growth. Although media literacy national conferences were hosted at Appalachian State University (1995) and Los Angeles (1996), the financial and organizational infrastructure to sustain a national conference was not in place. In 1997, Lisa Reisberg (American Academy of Pediatrics) Elizabeth Thoman (Center for Media Literacy), Renee Hobbs (Babson College) and Nancy Chase Garcia (Center for Substance Abuse Prevention) agreed in principle to create the Partnership for Media Education (PME), a nonprofit organization that would be incorporated solely to facilitate the holding of national conferences for "knowledge dissemination" about media literacy for people new to the field as well as professional development for those already in the field.[8] The PME organized and hosted national conferences starting in 1998 in Colorado Springs (1998) and in St. Paul, MN (1999). A group of regular participants explored how to turn the PME into a national membership organization that would provide the infrastructure for building the field of media literacy education in the USA. The group renamed itself the Alliance for a Media Literate America (AMLA) at a Board retreat in Sundance, Utah in the fall of 2000 and hosted a founding conference in June 2001 in Austin, Texas.

References[edit]

  1. Schulten, Katherine (2022-10-20). "Teenagers and Misinformation: Some Starting Points for Teaching Media Literacy". The New York Times. ISSN 0362-4331. Retrieved 2022-10-23.
  2. Nixon, Jessie. "Wisconsin Educators Work Toward PBS Media Literacy Certification". PBS Wisconsin. Retrieved 2021-09-06.
  3. National Association for Media Literacy Education (2020). Snapshot 2019: The State of Media Literacy Education in the U.S.
  4. "Media Literacy Educator Certification Wins NAMLE Award | KQED Education". KQED. Retrieved 2022-10-23.
  5. "Why Teens Still Love YouTube | Psychology Today". www.psychologytoday.com. Retrieved 2022-10-23.
  6. Foundation, The Getting Better. "Award-Winning Documentary "Trust Me" Premiers on PBS and World Channel January 7". www.prnewswire.com. Retrieved 2022-10-23.
  7. "In Case You Missed It: Media Literacy 101". 1A. Retrieved 2022-10-23.
  8. "Partnership for Media Education | Center for Media Literacy | Empowerment through Education | CML MediaLit Kit ™". www.medialit.org. Retrieved 2022-10-23.


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