Needmining
Needmining is an approach to automatically identify and quantify customer needs by utilizing social media data[1]. It is a need elicitation method within the field of innovation management and service design.
It is common for customers and potential customers to share personal insights via social media—and a certain share of these instances contains valuable information about the needs, wants and demands of their authors[2]. In the first step, a Needmining artifact is able to identify those instances from (potential) customers which contain valuable need information [3]. This is enabled by utilizing Natural Language Processing and Machine Learning. On this basis, the insights can be aggregated and presented to the user [4], e.g. an innovation manager.
In comparison to traditional, established methods (e.g., interviews, focus groups) of customer need elicitation, Needmining allows an automated and scalable process[5].
References[edit]
- ↑ Kuehl, Niklas (2016-05-25). "Needmining: Towards Analytical Support for Service Design". Exploring Services Science. Lecture Notes in Business Information Processing. Springer, Cham: 187–200. doi:10.1007/978-3-319-32689-4_14. ISBN 9783319326887.
- ↑ Missopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros; Karapiperis, Christos (2014-05-05). "Uncovering Customer Service Experience With Twitter: The Case of Airline Industry". Management Decision. 52: 705–723. doi:10.1108/MD-03-2012-0235.
- ↑ Niklas, Kuehl,; Jan, Scheurenbrand,; Gerhard, Satzger, (2016). "NEEDMINING: IDENTIFYING MICRO BLOG DATA CONTAINING CUSTOMER NEEDS".
- ↑ Kühl, Niklas; Mühlthaler, Marius; Goutier, Marc (2018). "Automatically Quantifying Customer Need Tweets: Towards a Supervised Machine Learning Approach". Proceedings of the 51st Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences. doi:10.24251/HICSS.2018.258. ISBN 9780998133119.
- ↑ "Needmining: Towards Analytical Support for Service Design – Bookmetrix Analysis". www.bookmetrix.com. Retrieved 2018-05-15.
This article "Needmining" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Needmining. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
