Neeraj Arora
| Neeraj Arora | |
|---|---|
| Born | |
| 🏫 Education | B.E., MBA, Ph.D. |
| 💼 Occupation | Chair, Department of Marketing |
| 🏢 Organization | University of Wisconsin, Madison |
Education
Neeraj Arora received his Bachelor of Engineering (B.E.) from Delhi University in 1984. He received his MBA and Ph.D. from the Ohio State University in 1995.
Career
1995–1999 Assistant professor, Department of Marketing, Virginia Tech
2002 – 2008 Associate Professor, and Arthur C. Nielsen, Jr., Professor of Marketing Research, University of Wisconsin-Madison
2002 – Current Executive Director, A. C. Nielsen Center for Marketing Analytics and Insights, University of Wisconsin-Madison
2008 – 2009 Professor and Arthur C. Nielsen, Jr., Professor of Marketing Research, University of Wisconsin-Madison
2009 – 2016 Professor, and John P. Morgridge Chair in Business Administration, University of Wisconsin-Madison
2012 – 2014 Chairperson, Department of Marketing, University of Wisconsin-Madison
2016 – Current Professor, and Arthur C. Nielsen, Jr. Chair in Marketing Research, University of Wisconsin-Madison
2020 – Current Chairperson, Department of Marketing, University of Wisconsin-Madison
Representative Publications
- Soheil Sadeghi, Peter Qian, Neeraj Arora (2019) “Sliced Designs for Multiplatform Online Experiments,[1]” Technometrics, pp. 1-16.
- Lin Boldt and Neeraj Arora (2017) “Dyadic Compromise Effect[2]”, Marketing Science, 36 (3), pp. 436-452
- Neeraj Arora, Ty Henderson and Qing Liu (2011) “Non-Compensatory Dyadic Choices[3],” Marketing Science, Volume 30, Number 6, November-December, p.1028-1047.
- Neeraj Arora and Ty Henderson (2007) “Embedded Premium Promotion: Why it Works and How to Make it More Effective[4],” Marketing Science, Vol. 26, Number 4, p. 514-531.
- Neeraj Arora (2006) “Estimating Joint Preference Using Data Imputation: A Sub-sampling Approach[5],” International Journal of Research in Marketing, Vol. 23, Issue 4, p. 409-418.
- Neeraj Arora, and Greg M. Allenby (1999) “Measuring the Influence of Individual Preference Structures in Group Decision Making[6]”, Journal of Marketing Research, November, p.476-487.
- Neeraj Arora, Greg M. Allenby and James L. Ginter (1998) “A Disaggregate Model of Primary and Secondary Demand[7]”, Marketing Science, Vol. 17, No. 1, p. 29-44.
Awards & Honors
- Erwin A. Gaumnitz Distinguished Faculty Award for Service, 2020
- Outstanding Reviewer, Journal of Marketing, 2019
- Outstanding Reviewer, Journal of Marketing, 2017
- Davidson award, Best paper for Journal of Retailing, 2014
- Erwin A. Gaumnitz Distinguished Research Award, 2012
- Lawrence J. Larson Teaching Excellence Award, 2003
- William O'Dell Award (JMR) finalist, 2000
- Pamplin College of Business Certificate of Teaching Excellence, 1998
- Paul E. Green award (JMR) finalist, 1997
- Academy of Marketing Science Doctoral Dissertation Award, 1996
- William R. Davidson Doctoral Fellowship, 1994
- Robert Bartels Fellowship in Marketing, 1994
Editorial Board
- 2019 – current Associate editor, Journal of Marketing Research
- 2020 – current Associate editor, Journal of Marketing
- 2013 – current Senior editor, Customer Needs and Solutions
- 2015 – 2019 Associate editor, Journal of Retailing
- 2007 – current Member, Marketing Science
- 2011– 2019 Member, Journal of Marketing
- 2013 – current Member, Quantitative Marketing and Economics
- 2001 – 2019 Member, Journal of Marketing Research
- 2012 – 2014 Member, Journal of Retailing
PhD Dissertation Chair
- Min Tian, Assistant Professor, Ohio State University (2019)
- Lin Bao, Assistant Professor, University of Central Florida (2007)
- Ty Henderson, Associate Professor, University of Texas-Austin (2007)
- Anocha Aribarg, Associate Professor, University of Michigan (2004)
- H. Onur Bodur, Associate Professor, Concordia University (2000)
References
- ↑ Sadeghi, Soheil; Qian, Peter; Arora, Neeraj (2020-07-02). "Sliced Designs for Multi-Platform Online Experiments". Technometrics. 62 (3): 387–402. doi:10.1080/00401706.2019.1647288. ISSN 0040-1706.
- ↑ Boldt, Lin; Arora, Neeraj (2017-03-17). "Dyadic Compromise Effect". Marketing Science. 36 (3): 436–452. doi:10.1287/mksc.2016.1019. ISSN 0732-2399.
- ↑ Arora, Neeraj; Henderson, Ty; Liu, Qing (2011-10-13). "Noncompensatory Dyadic Choices". Marketing Science. 30 (6): 1028–1047. doi:10.1287/mksc.1110.0667. ISSN 0732-2399.
- ↑ Arora, Neeraj; Henderson, Ty (2007-07-01). "Embedded Premium Promotion: Why It Works and How to Make It More Effective". Marketing Science. 26 (4): 514–531. doi:10.1287/mksc.1060.0247. ISSN 0732-2399.
- ↑ Arora, Neeraj (2006-12-01). "Estimating joint preference: A sub-sampling approach". International Journal of Research in Marketing. 23 (4): 409–418. doi:10.1016/j.ijresmar.2006.09.001. ISSN 0167-8116.
- ↑ Arora, Neeraj; Allenby, Greg M. (2018-12-13). "Measuring the Influence of Individual Preference Structures in Group Decision Making:". Journal of Marketing Research. doi:10.1177/002224379903600406.
- ↑ Arora, Neeraj; Allenby, Greg M.; Ginter, James L. (1998-02-01). "A Hierarchical Bayes Model of Primary and Secondary Demand". Marketing Science. 17 (1): 29–44. doi:10.1287/mksc.17.1.29. ISSN 0732-2399.
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