NeoReach
NeoReach is an influencer marketing and social intelligence company based in Los Angeles, California.[1]
History[edit]
NeoReach was founded in 2014 by Jesse Leimgruber, along with his friend Misha Talavera and brother P.J. Leimgruber, on the campus of Stanford University through the Y Combinator startup accelerator.[2] In 2016, Jesse Leimgruber, the CEO of NeoReach, was one of 29 Thiel Fellows, a group of students who are guided to focus on entrepreneurship rather than school.[3] Leimgruber then left Stanford in order to dedicate more time to the company after the company raised a seed round of $1 million dollars.[4][5]
In 2015, NeoReach brought together a large group of influencers and others in the influencer marketing industry when they sponsored a Vid-Con afterparty.[6] In 2017, the company launched Influencer Media Value (IMV) software, which reports the success of influencer marketing programs by measuring earned media value.[7] In 2018, NeoReach acquired micro-influencer marketing platform, Gnack, and brought on its co-founder Chris Gonzalez as Chief Marketing Officer (CMO).[8][9]
In 2020, NeoReach held Creator Connections, a virtual event where industry experts discussed the future of influencer marketing post-pandemic.[10]
Products[edit]
The company provides data, software, and agency services that allow brands and Fortune 500s to search manage, and track influencers for marketing campaigns.[11][12][13][13]
References[edit]
- ↑ "NeoReach". NeoReach.
- ↑ "Stanford Startup Series: NeoReach". The Stanford Daily.
- ↑ "Peter Thiel tried to prove that brilliant kids don't need college — here's what happened". Business Insider.
- ↑ "Young & Entrepreneurial: How This Stanford Dropout Went From Bootstrapping to Closing Fortune 500 Companies". Huff Post.
- ↑ "VCs head back to school at Stanford to invest in student startups". Financial Post.
- ↑ "The VidCon Revolution Isn't Coming. It's Here". Variety.
- ↑ "NeoReach Launches Influencer Media Value (IMV) to Measure the Earned Media Value of Influencer Marketing Programs". PR Web.
- ↑ "NeoReach Acquires Micro Influencers Platform Gnack". Martech Advisor.
- ↑ "We're excited to announce the acquisition of Gnack!". NeoReach.
- ↑ "Top Influencer Marketing Events and Webinars for 2020 & 2021". Influencer Marketing Hub.
- ↑ "NeoReach Influencer Marketing Tool". Gary Fox.
- ↑ "Software". NeoReach.
- ↑ 13.0 13.1 "Platforms for Finding, Connecting and Managing Social Media Influencers". Entrepreneur.
This article "NeoReach" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:NeoReach. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
