Nir Eyal
Nir Eyal | |
|---|---|
| Occupation | Author |
| Language | English |
| Residence | New York, U.S. |
| Education |
|
| Subject | psychology, technology, business |
| Notable works | Hooked: How to Build Habit-Forming Products[1] |
| Website | |
| www | |
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Nir Eyal is an American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.[2]
After graduating from Stanford University's Master of Business Administration program, Eyal taught a course at the Stanford Graduate School of Business on product design.[3]
Eyal is an expert in the field of behavior engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses.[4] He has taught university courses, given speeches, and published books about how psychology intersects with technology and business. His writing has appeared in Fast Company, Harvard Business Review, The Atlantic, and other publications.[5][6][7]
In 2014, Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal best seller.[8][9] In it, Eyal developed the idea of the "hook model", which aims to "build products that create habit-forming behavior in users via a looping cycle that consists of trigger, an action, a variable reward, and continued investment."[10]
His second book, Indistractable: How to Control Your Attention and Choose Your Life, was published in September 2019.[11][12]
Published works
- Eyal, Nir (2019). Indistractable: How to Control Your Attention and Choose Your Life. BenBella Books. ISBN 978-1948836531. Search this book on
- Eyal, Nir (2014). Hooked: How to Build Habit-Forming Products. Random House. ISBN 978-1591847786. Search this book on
References
- ↑ [https://www.npr.org/2019/07/12/740824015/nir-eyal-how-easy-is-it-to-unhook-ourselves-from-our-devices Nir Eyal: How Easy Is It To "Unhook" Ourselves From Our Devices?. NPR. 12 July 2019.
- ↑ Klein, Ezra. Is Big Tech addictive? A debate with Nir Eyal.. Vox. 11 August 2019.
- ↑ Shinal, John. The professor who wrote the book on making addictive technology is having second thoughts. CNBC. 30 January 2018.
- ↑ Greenwald, Ted. Compulsive Behavior Sells. MIT Technology Review. 23 March 2015.
- ↑ How the people who built Slack use it without going bonkers. FastCompany.
- ↑ How Customers Get Hooked on Products. HBR.org.
- ↑ Should Companies Stop People From Getting Hooked. The Atlantic.
- ↑ Matveeva, Sophia. Essential Technology Books For Non-Technical Founders. Forbes.com. 22 August 2019.
- ↑ Fowler, Geoffrey. Take Back Your Brain From Social Media. WSJ.com. 1 February 2017.
- ↑ Entis, Laura. How the ‘Hook Model’ Can Turn Customers Into Addicts. Fortune. 11 January 2017.
- ↑ This behavioral designer’s top brain hacks for beating distraction. Fast Company. 5 June 2018.
- ↑ 4 Steps to Breaking Free from Time Constraints and Living the Life You Want. Entrepreneur.com. 7 May 2019.
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