Olo
Olo is a color. A "team of scientists... [at the University of California, Berkeley] claim to have experienced a colour no one has seen before."[1] "Researchers used lasers to stimulate individual cone cells in the retina — leading to the perception of a completely new colour."[2] The intense blue-green color was seen by five people when "researchers used lasers and tracking technology to selectively activate certain cells in their retinas."[3] The research was reported in April of 2025. To be sure that olo is really a new color, the scientists did tests. One test was a color-matching test. They had the five participants try to match olo to a blue-green color from a near-monochromatic laser. This kind of laser makes the most saturated colors that can be seen naturally. "Participants could only match olo to this blue-green hue by reducing its saturation, confirming that olo lies outside the boundaries of normal human color vision." [4] The name "olo" comes from the binary 010, which represents that only the medium cones are fired but not short or long [5]

However, one scientist says it is just "a more saturated green." [6]
References
- ↑ https://www.theguardian.com/science/2025/apr/18/scientists-claim-to-have-found-colour-no-one-has-seen-before
- ↑ Gibney, Elizabeth (2025-04-18). "Brand-new colour created by tricking human eyes with laser". Nature. doi:10.1038/d41586-025-01252-3. ISSN 1476-4687.
- ↑ Gibney, Elizabeth (2025-04-18). "Brand-new colour created by tricking human eyes with laser". Nature. doi:10.1038/d41586-025-01252-3. ISSN 1476-4687.
- ↑ https://evrimagaci.org/tpg/scientists-discover-new-color-named-olo-that-no-one-has-seen-before-331225[permanent dead link]
- ↑ Sample, Ian; editor, Ian Sample Science (2025-04-18). "Hue new? Scientists claim to have found colour no one has seen before". The Guardian. ISSN 0261-3077. Retrieved 2025-04-20.
- ↑ https://www.theguardian.com/science/2025/apr/18/scientists-claim-to-have-found-colour-no-one-has-seen-before
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