On Brand with Jimmy Fallon
| On Brand with Jimmy Fallon | |
|---|---|
| Genre | Reality competition |
| Presented by | Jimmy Fallon |
| Judges | Bozoma Saint John |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 1 |
| No. of episodes | 4 |
| Production | |
| Executive producer(s) |
|
| Production company(s) | |
| Release | |
| Original network | NBC |
| Original release | September 30, 2025 – present |
| External links | |
| [{{#property:P856}} Website] | |
Search On Brand with Jimmy Fallon on Amazon.
On Brand with Jimmy Fallon is an American reality competition television series that premiered on NBC on September 30, 2025. The series is hosted by Jimmy Fallon.
Production
On April 16, 2025, it was announced that NBC had ordered the series.[1][2]
On July 28, 2025, it was announced that the series would premiere on May 27, 2025.[3][4][5][6] On August 26, 2025, the competitors were announced.[7]
Format
 | This article needs to be updated. (October 2025) |
Contestants in this series are 10 creatives with different backgrounds who prove that they got the marketing skills to land major ad campaigns. The contestant whos marketing skills prove to be the best to both the judges and the brands will win $100,000 and a feature in Adweek and will be named Innovator of the Year.[8][9]
On each episode, the contestants show off their pitches to the different business clients and then the clients decide whoich pitches are the best (up to 2-3 people). After that, the contestants of the best pitches select teams and go head-to-head in a Pitch Battle to see which pitch will be the best one. The winner whose pitch is the best will be Innovator of the Week and their pitch will be shown in billboards and stories everywhere.
At the end of every episode, except episodes 1 and 3, the person in one of the losing teams will be eliminated.
Competitors
| This article needs to be updated. (September 2025) |
| Contestant[7] | Age[7] | Occupation | Hometown/Home country[7] | Result |
|---|---|---|---|---|
| BT Hale | 36 | Honky Tonk Emcee | Keller, Texas | Eliminated 1st on October 3, 2025 |
| Elijah Bennett | 25 | Swim Instructor | Chicago, Illinois | Participating |
| Pyper Bleu | 26 | Artist & Store Owner | Brooklyn, New York | Participating |
| Sabrina Burke | 55 | Real Estate Broker | Port St. Joe, Florida | Participating |
| Bianca Fernandez | 28 | Social Media Manager/Content Creator | New York, New York | Participating |
| Lauren Karwoski | 26 | Travel Journalist | New York, New York | Participating |
| Rajesh Srivastava | 60 | Marketing Professor | Murfreesboro, Tennessee | Participating |
| Mahiri Takai | 38 | Fashion Designer | Dallas, Texas | Participating |
| Azhelle Wade | 36 | Toy Designer | Cranston, Rhode Island | Participating |
| Ryan Winn | 26 | Small Business Owner | Nashville, Tennessee | Participating |
Elimination table
| This article needs to be updated. (September 2025) |
| Place | Contestant | Episodes | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |||
| TBA | Elijah | SAFE | SAFE | SAFE | TBA | TBA | TBA | TBA | TBA | |
| TBA | Pyper | SAFE | SAFE | SAFE | TBA | TBA | TBA | TBA | TBA | |
| TBA | Sabrina | SAFE | SAFE | SAFE | TBA | TBA | TBA | TBA | TBA | |
| TBA | Bianca | WIN | WIN | SAFE | TBA | TBA | TBA | TBA | TBA | |
| TBA | Lauren | SAFE | SAFE | WIN | TBA | TBA | TBA | TBA | TBA | |
| TBA | Rajesh | SAFE | SAFE | SAFE | TBA | TBA | TBA | TBA | TBA | |
| TBA | Mahiri | SAFE | WIN | WIN | TBA | TBA | TBA | TBA | TBA | |
| TBA | Azhelle | SAFE | SAFE | SAFE | TBA | TBA | TBA | TBA | TBA | |
| TBA | Ryan | WIN | WIN | SAFE | TBA | TBA | TBA | TBA | TBA | |
| 10 | BT | SAFE | OUT | |||||||
- This contestant won the competition.
- This contestant finished as a runner-up in the finals.
- This contestant won the Best Pitch.
- This contestant was safe from elimination.
- This contestant was eliminated.
- This contestant won Innovator of the Week.
Episodes
| No. | Title [10][11] | Business | Original air date [10][11] | U.S. viewers (millions) | Rating/share (18-49) | |
|---|---|---|---|---|---|---|
| 1 | "10K Store Merch Drop" | Dunkin' | September 30, 2025 | N/A | TBA | |
|
Episode 1 Results: Clients: Scott Murphy (President), Jill Nelson (Chief Marketing Officer)
Pitches
Pitches Most Impressed: Ryan's and Bianca's Pitch Battle Teams
Pitch Battle Winner: Team Ryan Innovator of the Week: Ryan | ||||||
| 2 | "Billboard in the Sky" | Southwest Airlines | October 3, 2025 | N/A | TBA | |
|
Episode 2 Results: Client: Whitney Eichinger (Chief Communications Officer)
Pitches
Pitches Most Impressed: Ryan, Mahiri, Bianca Pitch Battle Teams
Pitch Battle Winner: Team Mahiri Innovator of the Week: Mahiri Eliminated: BT | ||||||
| 3 | "Fashion Capital Takeover" | Marshalls | October 7, 2025 | N/A | TBA | |
|
Episode 3 Results: Client: Emily Trent (Head of Marketing)
Pitches
Pitches Most Impressed: Lauren (WINNER), Mahiri (WINNER), Bianca, Ryan Pitch Battle Teams
Pitch Battle Winner: Team Mahiri Innovator of the Week: Mahiri | ||||||
| 4 | "Diners, Drive Ins and Housewives" | SONIC | October 10, 2025 | N/A | TBA | |
|
Episode 4 Results: Client: TBA
Pitches
Pitches Most Impressed: TBA Pitch Battle Teams
Pitch Battle Winner: TBA Innovator of the Week: TBA Eliminated: TBA | ||||||
| 5 | "The Super Bowl Is the Holy Grail" | Captain Morgan | October 14, 2025 | N/A | TBA | |
|
Episode 5 Results: Client: TBA
Pitches
Pitches Most Impressed: TBA Pitch Battle Teams
Pitch Battle Winner: TBA Innovator of the Week: TBA Eliminated: TBA | ||||||
| 6 | "Oh Boy, Doughboy" | Pillsbury | October 17, 2025 | N/A | TBA | |
|
Episode 6 Results: Client: TBA
Pitches
Pitches Most Impressed: TBA Pitch Battle Teams
Pitch Battle Winner: TBA Innovator of the Week: TBA Eliminated: TBA | ||||||
| 7 | "Jennifer Garner Is Not Applying for a Job" | KitchenAid | October 24, 2025 | N/A | TBA | |
|
Episode 7 Results: Client: TBA
Pitches
Pitches Most Impressed: TBA Pitch Battle Teams
Pitch Battle Winner: TBA Innovator of the Week: TBA Eliminated: TBA | ||||||
Critical response
| This article needs to be updated. (October 2025) |
![[icon]](/File:Wiki_letter_w_cropped.svg){kind=small} | This section is empty. You can help by adding to it. (September 2025) |
References
- ↑ "Best Idea Wins in NBC's One-of-a-Kind Business Competition Series "On Brand with Jimmy Fallon"" (Press release). NBC. April 16, 2025. Retrieved September 30, 2025 – via The Futon Critic.
- ↑ Petski, Denise (April 16, 2025). "Jimmy Fallon's On Brand Unscripted Series Gets Greenlight At NBC". Deadline Hollywood. Retrieved September 30, 2025.
- ↑ "NBC Unveils Its 2025 Fall Schedule" (Press release). NBC. May 12, 2025. Retrieved September 30, 2025 – via The Futon Critic.
- ↑ Andreeva, Nellie (May 12, 2025). "NBC Sets 3-Part Rollout Of Fall 2025 Schedule Dominated By Sports & Unscripted As NBA Joins, Voice Shrinks, Hunting Party & St. Denis Move". Deadline Hollywood. Retrieved September 30, 2025.
- ↑ "NBC Sets Fall Premiere Dates for 2025-26 Season" (Press release). NBC. July 28, 2025. Retrieved September 30, 2025 – via The Futon Critic.
- ↑ Andreeva, Nellie (July 28, 2025). "NBC Fall Premiere Dates: Law & Order: Organized Crime Back On Thursday, Hunting Party Held, St. Denis Medical & Happy's Place Double Pumped". Deadline Hollywood. Retrieved September 30, 2025.
- ↑ 7.0 7.1 7.2 7.3 "It's Time to Get Down to Business When NBC's New Series "On Brand with Jimmy Fallon" Premieres Tuesday, Sept. 30 at 10 P.M. ET/PT" (Press release). NBC. August 26, 2025. Retrieved September 30, 2025 – via The Futon Critic.
- ↑ Phelan, Chris; Vincenty, Samantha (July 28, 2025). "On Brand with Jimmy Fallon: When It Premieres & More Details". NBC. Retrieved October 4, 2025.
- ↑ Piester, Lauren (September 30, 2025). "What Does the Winner of On Brand with Jimmy Fallon Get? A Cash Prize and..." NBC. Retrieved October 4, 2025.
- ↑ 10.0 10.1 "ON BRAND WITH JIMMY FALLON (NBC)". The Futon Critic. Retrieved October 6, 2025.
- ↑ 11.0 11.1 "On Brand with Jimmy Fallon Season 1 Episode Guide". Gracenote. September 2017. Retrieved October 6, 2025.
External links
Template:NBC programming (current and upcoming)
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