Oracle Advertising and Customer Experience (CX)
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.[1][2][3]
Oracle's first customer relationship management (CRM) product, Oracle CRM, was released in 1998.[4] The products later changed to become Oracle Data Cloud and Oracle Cloud CX. By 2021, the two were combined and became Oracle Advertising and Customer Experience (CX).[5]
In 2006, Oracle purchased Siebel Systems,[6][7] and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand.[8]
In 2012, the company acquired Taleo,[9] RightNow Technologies,[10] and Eloqua.[11] These acquisitions allowed Oracle to develop a suite of cloud-based software.[11] The acquisition of BigMachines in 2013,[12] and TOA Technologies in 2014[13] added more CX cloud-based capabilities. TOA provides end-to-end service tracking for employees and contractors working out in the field, and BigMachines focuses on sales processes.[12][13]
In 2017, Oracle released its Adaptive Intelligent applications (AI Apps) for its CX platform.[14][15] The applications access first-party data from a company’s commerce cloud and combine it with third-party data from the Oracle Data Cloud to give companies insights into customer behavior and purchasing decisions.[15]
In October 2019, the company acquired CrowdTwist, a customer loyalty platform and merged it with Oracle’s CX cloud.[2]
In November 2019, the company added customer data management (CDM) to its Service Cloud.[16]
In March 2021, Red Bull Racing chose Oracle as its official cloud infrastructure partner. Under the partnership, Red Bull Racing uses Oracle’s CX applications to give fans access to racing statistics and metrics.[17]
In May 2021, Oracle released in-game measurement within Oracle Moat Measurement.[18] It allows companies to measure the effectiveness of ads that appear in 3D video games.[18][3] Oracle also updated its Subscription Management product.[19]
Applications[edit]
The following applications are included in Oracle Advertising and CX:[14][20]
- Oracle Advertising
- Oracle Marketing
- Oracle Sales
- Oracle Service
References[edit]
- ↑ "Oracle enhances customer experience platform with a B2B refresh". TechRepublic. February 10, 2021.
- ↑ 2.0 2.1 "Oracle buys customer loyalty platform CrowdTwist". ZDNet. October 2, 2019.
- ↑ 3.0 3.1 "Oracle announces in-game ad measurement technology in new CX portfolio update". ZDNet. May 12, 2021.
- ↑ "Oracle Customer Experience Cloud (Oracle CX Cloud)". TechTarget. October 2020.
- ↑ "Third-party cookie cull: Ready for the cliff-face?". The Drum. May 20, 2021.
- ↑ "Tom Siebel's AI Software Firm Is About to List Via IPO. Approach With Caution". Barron's. December 3, 2020.
- ↑ "CRM Made Simple". Inc. January 1, 2007.
- ↑ "Oracle Integrates CRM On Demand with Siebel". Destination CRM. September 1, 2008.
- ↑ "News Analysis: The Implications Of Oracle's Acquisition Of Taleo". Enterprise Irregulars. February 9, 2012.
- ↑ "Oracle Finalizes RightNow Purchase, Positions Public Cloud to Compete with SalesForce". CMSWire. January 26, 2012.
- ↑ 11.0 11.1 "Oracle to Buy Eloqua in $810 Million Deal". The Wall Street Journal. December 20, 2012.
- ↑ 12.0 12.1 "Oracle Buys BigMachines, Increasing Cloud-Based Sales Functionality". CMSWire. October 24, 2013.
- ↑ 13.0 13.1 "Oracle acquires TOA Technologies for Field Service SaaS". Telecoms. August 1, 2014.
- ↑ 14.0 14.1 "Oracle brings 'Adaptive Intelligence' to Customer Experience applications". ZDNet. April 26, 2017.
- ↑ 15.0 15.1 "Oracle launches Adaptive Intelligent apps for CX". ZDNet. May 1, 2017.
- ↑ "Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud". MarTech. November 14, 2019.
- ↑ "Oracle empowers Red Bull Racing with data-driven innovations". ITP. March 28, 2021.
- ↑ 18.0 18.1 "Oracle announces 3D game ad performance metrics". MarTech. May 12, 2021.
- ↑ "Oracle releases update to its subscription management platform". TechRepublic. May 12, 2021.
- ↑ "Oracle launches first ad measurement technology for 3D in-game environments". Exchange4Media. May 13, 2021.
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