Orderful
| Private | |
| ISIN | 🆔 |
| Industry | Electronic data interchange (EDI), Software |
| Founded 📆 | 2017 |
| Founder 👔 | Erik Kiser |
| Headquarters 🏙️ | , San Francisco, California , United States |
Area served 🗺️ | |
| Products 📟 | Cloud EDI platform, Web EDI software |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Orderful is a privately held, cloud-based electronic data interchange (EDI) software company founded in 2017 by Erik Kiser in San Francisco, California.[1][2]
History
Orderful was founded in 2017 by Erik Kiser, leveraging his experience as an EDI integration specialist to create a cloud-based, API-first platform for supply chain data exchange.[3]
In June 2019, Orderful raised a $10 million Series A round led by Andreessen Horowitz, with participation from Initialized Capital.[2] By that time, the company had onboarded approximately 1,000 retailers, 10,000 vendors, and 5,000 carriers onto its platform.[2]
In November 2021, Orderful secured $19 million in a Series B round led by GLP Capital Partners, with participation from Andreessen Horowitz and Initialized Capital.[4]
In November 2024, the company announced a $15 million growth round led by NewRoad Capital Partners, with participation from 9Yards, Flume Ventures, NFI Ventures, Andreessen Horowitz, and GLP Capital Partners.[5][6]
Platform and technology
Orderful’s cloud-based platform enables businesses to connect once via API and exchange standardized data with multiple trading partners, including through legacy EDI formats such as ANSI X12 and modern APIs.[1][5]
The platform provides self-service onboarding, automatically accommodating partner-specific EDI requirements and significantly reducing integration time from weeks to under two days.[5]
In 2024, Orderful added AI-powered error detection and auto-correction features, as well as a self-service Web EDI Fulfillment product targeted at small and mid-sized businesses to simplify EDI adoption.[5]
Adoption and reception
By the early 2020s, Orderful’s network included numerous companies across retail, logistics, and manufacturing.[2][7]
Industry publications such as FreightWaves have highlighted Orderful’s role in simplifying EDI processes and reducing integration complexity.[5]
In 2025, SupplyChainBrain recognized Orderful among its “100 Great Supply Chain Partners,” citing significant reductions in onboarding time.[8]
References
- ↑ 1.0 1.1 Ulevitch, David (June 25, 2019). "Orderful". Andreessen Horowitz. Retrieved 2025-08-12.
- ↑ 2.0 2.1 2.2 2.3 Lunden, Ingrid (June 25, 2019). "Orderful nabs $10M from a16z to modernize the B2B supply chain network". TechCrunch. Retrieved 2025-08-12.
- ↑ "Taking EDI from 90 Days to 90 Seconds". Orderful – Our Story. Retrieved 2025-08-12.
- ↑ FreightWaves (November 9, 2021). "Orderful raises $19M to simplify EDI integrations for logistics community". Retrieved 2025-08-12.
- ↑ 5.0 5.1 5.2 5.3 5.4 Sharkey, Grace (November 13, 2024). "Orderful raises $15M with NewRoad, aims to improve data interchange with AI". FreightWaves. Retrieved 2025-08-12.
- ↑ "Orderful Raises $15M from NewRoad, Aims to Improve Data Interchange with AI". Yahoo Finance. November 19, 2024. Retrieved 2025-08-12.
- ↑ Cite error: Invalid
<ref>tag; no text was provided for refs namedBLog2025 - ↑ SupplyChainBrain (August 1, 2025). "100 Great Supply Chain Partners 2025". SupplyChainBrain. Retrieved 2025-08-12.
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