Orgain
| File:Orgain company logo.jpg | |
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Health food |
| Founded 📆 | 2009[1] |
| Founder 👔 | |
| Headquarters 🏙️ | Irvine, California, U.S. |
Area served 🗺️ | |
| Revenue🤑 | $400 million (2021)[1] |
| Members | |
Number of employees | ~100 (2021)[2] |
| Parent | Nestle |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Orgain is an Irvine, California-based manufacturer of organic, plant-based protein foods.[3][1] The company was founded in 2009, and in February 2022, it was reported that Orgain was going to be acquired by Swiss conglomerate Nestle from Los Angeles, California-based private equity firm Butterfly Equity.[4]
History[edit]
Orgain was founded in 2009 in Irvine, California by physician Andrew Abraham.[1] Abraham is a cancer survivor, and his interest in nutrition came from having to drink protein shakes to aid in his recovery from chemotherapy and radiation treatments.[5] After surviving cancer and graduating from medical school, he decided to make his own shakes, quit medicine and started Orgain.[5] He became the company's CEO.[3]
The company's first products were ready-to-drink nutritional and protein shakes.[6] It later added protein powders, and had the number one selling plant-based protein in the country.[6] The company added nutrition bars and products for children.[6]
By 2019, the company reported over $300 million in sales, and its products were being carried in 30,000 stores, including big box retailer Costco.[3] In December, the company sold a majority stake to private equity firm Butterfly Equity.[3] The Ontario Teacher's Pension Plan, a limited partner of Butterfly Equity, was listed as a minority investor.[7]
In July 2021, the company opened a new 25,000 foot office in Irvine, with a test kitchen, rock climbing wall and fitness center for employees.[2]
In January 2022, the company launched its first ever national brand campaign, entitled "That Orgain Feeling", created by Santa Monica-based agency 180LA.[8] In February, it was reported that Swiss conglomerate Nestle had acquired a majority stake in Orgain from Butterfly Equity.[4] Butterfly Equity and founder Abraham were to keep a minority stake, and Nestle had the option to acquire the entire company in 2024.[4]
Products[edit]
Orgain Manufactures a variety of nutritional foods that are labeled as non-GMO, and most include USDA Organic certification, and are made without soy.[6]
Products include:
- Protein powder - the company's protein powders are whey or plant-based, and come in different flavors including unsweetened and chocolate peanut butter.[9][10] The plant-based protein powders are made from pea, brown rice, and chia seed, and are sweetened with stevia.[11]
- Protein and nutrition shakes - the company's low calorie protein and nutrition shakes are sweetened with organic agave, monk fruit, and stevia[12][3]
- Protein bars - the company's vegan organic protein bars are made from plant-base protein[13]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "Butterfly Equity Explores Options for Protein Powder Maker Orgain". Bloomberg. May 11, 2021. Retrieved April 18, 2022.
- ↑ 2.0 2.1 "Newport-Based H. Hendy Assoc. Completes New Generation Workspace for Orgain". Newport Beach Indy. July 12, 2021. Retrieved April 19, 2022.
- ↑ 3.0 3.1 3.2 3.3 3.4 "Orgain's Clean Proteins Drive Sales, PE Interest". Orange County Business Journal. December 3, 2019. Retrieved April 19, 2022.
- ↑ 4.0 4.1 4.2 "Nestle Nears Deal for Protein Powder Maker Orgain". Bloomberg. February 3, 2022. Retrieved April 18, 2022.
- ↑ 5.0 5.1 "Getting Healthy with Dr. Andrew Abraham". LA Weekly. May 10, 2020. Retrieved April 18, 2022.
- ↑ 6.0 6.1 6.2 6.3 "Irvine Nutritional Foods Company Orgain Leads With Product Innovation". Irvine Weekly. March 16, 2020. Retrieved April 18, 2022.
- ↑ "Butterfly acquires a majority stake in nutrition brand Orgain". Nutra Ingredients. July 12, 2021. Retrieved April 18, 2022.
- ↑ "Wednesday Stir". AdWeek. January 5, 2022. Retrieved April 19, 2022.
- ↑ "Best Protein Powders (2022) Review Top Ranking Supplements". LA Magazine. November 15, 2021. Retrieved April 19, 2022.
- ↑ "19 Muscle-Building Vegan Protein Powders That Actually Taste Good". Mens Health. September 9, 2021. Retrieved February 9, 2022.
- ↑ "These Are Definitively the Best-Tasting Vegan Protein Powders Out There". Pop Sugar. August 16, 2017. Retrieved April 19, 2022.
- ↑ "The 8 Best Protein Shakes, According to Registered Dietitians". Health. August 4, 2021. Retrieved April 19, 2022.
- ↑ "15 Best Protein Bars, According to a Nutritionist". Good Housekeeping. January 5, 2022. Retrieved April 19, 2022.
External links[edit]
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