Original & Mineral
| Country | Australia |
|---|---|
| Introduced | 2007 |
| Markets | International |
| Website | official website |
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Original & Mineral (often abbreviated as O&M) is an Australian professional haircare and salon colour brand founded in 2007. The company is recognised for pioneering ammonia-free and low-tox hair colour formulations that exclude ingredients such as ammonia, sulfates, parabens, PPD, and resorcinol, while maintaining professional performance standards.[1]
History
O&M was founded in Sydney, Australia, by Jose Bryce Smith in 2007.[2] Bryce Smith had previously opened her salon *Atlantis Hair* in 2000, where she began using ammonia-free colour systems after observing client and staff sensitivities to traditional chemical dyes. O&M initially distributed a water-based hair colour before developing its own ammonia-free professional range.
Philosophy and formulations
The company promotes a “clean colour, professional performance” philosophy, focusing on products formulated without harsh chemicals such as ammonia, PPD, and resorcinol. O&M’s “Free-From Five” initiative excludes sulfates, parabens, MIT, propylene glycol, and triclosan from its haircare products.[3]
Education and community
O&M operates professional education programs for stylists and salon owners, including in-salon training and digital courses. In 2023, the company launched Made for Originals (MFO), a festival-style education event featuring international ambassadors and educators.[4]
Global presence
Since its founding, O&M has expanded distribution to more than 25 countries across North America, Europe, and Asia, working with professional distributors and direct-to-consumer channels.[5]
Manufacturing and sustainability
Most O&M products are manufactured in Australia and are PETA-certified cruelty-free and vegan.[6] The brand emphasises sustainable sourcing, recyclable packaging, and reduced environmental impact throughout production.
Media coverage
O&M and its founder have been featured in multiple publications, including Vogue Australia and The Australian Financial Review.[7][8][9][10][11][12]
See also
External links
References
- ↑ "Jose Bryce Smith had one big idea — it became a global haircare empire". Australian Financial Review. 19 September 2025. Retrieved 22 October 2025.
- ↑ "Jose Bryce Smith, founder of eco-friendly Original & Mineral haircare". Vogue Australia. Retrieved 22 October 2025.
- ↑ "O&M (Original & Mineral): What Is It?". Rare Earth Hair. 30 July 2023. Retrieved 22 October 2025.
- ↑ "Kind to the CØR: Interview with O&M's Jose Bryce Smith". The Journal Mag. 13 November 2024. Retrieved 22 October 2025.
- ↑ "O&M: The Australian brand infusing nature into luxury haircare". Face The Future. 14 December 2022. Retrieved 22 October 2025.
- ↑ "Introducing sustainability with the Green Salon Collective and O&M collaboration". SBS-Hair. Retrieved 22 October 2025.
- ↑ "Six Australian-made vegan beauty brands to know". Vogue Australia. Retrieved 22 October 2025.
- ↑ "The best natural hair dye". Vogue. 22 April 2014. Retrieved 22 October 2025.
- ↑ "Pumpkin-spice hair trend". BeautyCrew. 16 October 2025. Retrieved 22 October 2025.
- ↑ "Low chemical hair colour benefits". Pedestrian TV. 11 October 2018. Retrieved 22 October 2025.
- ↑ "The $49 Aussie hair repair system shoppers say rivals K18 for half the price". 7News. 14 October 2025. Retrieved 22 October 2025.
- ↑ "How to look after coloured hair". BeautyCrew. 12 February 2020. Retrieved 22 October 2025.
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