Ounass
| Subsidiary | |
| ISIN | 🆔 |
| Industry | E-commerce, Luxury goods |
| Founded 📆 | December 15, 2016 |
| Founder 👔 | Al Tayer Group |
| Headquarters 🏙️ | , Dubai , United Arab Emirates |
Area served 🗺️ | Gulf Cooperation Council |
Key people | Khalid Al Tayer (CEO) |
| Members | |
Number of employees | |
| Parent | Al Tayer Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Ounass is an e-commerce platform specializing in luxury fashion, beauty, and lifestyle products, based in Dubai, United Arab Emirates. The company was founded in December 2016 as a subsidiary of Al Tayer Group, operating under the group's retail division Al Tayer Insignia.
History
Ounass was launched on December 15, 2016, by Al Tayer Group as part of the company's expansion into digital retail.[1] The platform was created to serve the growing demand for online luxury retail in the Middle East region.
Business model
The platform operates as an online marketplace selling fashion, beauty, and lifestyle products from various international and regional brands. Services include standard and expedited delivery options across Gulf Cooperation Council countries, with same-day delivery available in select areas of Dubai. According to industry analysis by Vogue Business, Ounass positioned itself within the competitive Middle Eastern luxury e-commerce market by focusing on regional customer preferences and localized service offerings.[2]
Operations and expansion
Ounass serves customers across the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman. The company expanded its presence in Qatar in 2022.[3] In January 2025, the company opened its first physical retail location, Ounass Maison, at the Mandarin Oriental Jumeira in Dubai, combining online and offline retail experiences.[4]
Corporate initiatives
The company has implemented various business partnerships and promotional events. These have included collaborations with fashion brands such as a 2024 event with Dolce & Gabbana[5] and promotional campaigns with brands like SKIMS.[6] The company has also introduced environmental initiatives, including recyclable packaging materials and sustainable product categories. In 2024, Ounass added a vintage clothing section to support circular fashion practices.[7]
References
- ↑ "Al Tayer Insignia launches new online luxury retailer Ounass". Al Tayer Group. 15 December 2016. Retrieved 15 May 2025.
- ↑ "How Ounass got the Middle East hooked on online luxury". Vogue Business. 4 March 2022. Retrieved 15 May 2025.
- ↑ "Ounass launches in Qatar with FW22 collection". LLQ Lifestyle. 10 November 2022. Retrieved 15 May 2025.
- ↑ "Introducing: Ounass Maison". Emirates Woman. 16 January 2025. Retrieved 15 May 2025.
- ↑ "Ounass and Dolce&Gabbana at Cloud 22". Harper's Bazaar Arabia. 23 January 2024. Retrieved 15 May 2025.
- ↑ "Ounass and SKIMS unveil Valentine's Shop Pop-Up in Dubai". KHAMSA. 9 February 2024. Retrieved 15 May 2025.
- ↑ "Ounass launches eco-friendly packaging". Harper's Bazaar Arabia. 11 September 2019. Retrieved 15 May 2025.
External links
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